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O"o 
Thors 
Social 
Media 
Strategist 
WEgovernment 
The 
Netherlands
Social 
Media 
Game 
2 
• Once 
upon 
a 
=me, 
not 
so 
long 
ago…
Social 
Media 
Game 
3 
• So 
we 
started 
to 
talk 
about 
a 
European 
version… 
What 
is 
the 
impact 
of 
social 
media 
on 
your 
daily 
work? 
How 
to 
address 
dilemma’s 
and 
points 
of 
view? 
What 
about 
serious 
gaming?
Social 
Media 
Game 
4 
• Why 
not 
have 
a 
training 
or 
a 
quiz? 
A"er 
2 
weeks 
we 
remember: 
10% 
of 
what 
we 
read 
20% 
of 
what 
we 
hear 
30% 
of 
what 
we 
see 
50% 
of 
what 
we 
see 
and 
hear 
70% 
of 
what 
we 
say 
90% 
of 
what 
we 
say 
and 
DO
Social 
Media 
Game 
5 
• How 
does 
this 
Social 
Media 
Game 
work? 
• 5 
Players 
per 
table 
• 5 
Roles 
• 5 
Game 
scenarios 
• 1 
Game 
master 
• 15 
minutes 
analysis 
• 15 
minutes 
solu=on 
• 15 
minutes 
peer 
review 
• Mul=ple 
dialogues, 
outcomes 
and 
interven=ons 
by 
the 
Game 
master
Social 
Media 
Game 
6 
• What 
are 
the 
5 
Game 
scenario’s 
about? 
Integrity 
Par=cipa=on 
Digital 
Aggression 
Web 
care 
Content 
Strategy
Social 
Media 
Game 
7 
• What 
are 
the 
5 
Roles?
Social 
Media 
Game 
8 
• How 
to 
become 
a 
Game 
master? 
Materials 
Interven=ons 
Guidelines 
Commentary 
Skills 
Organiser 
Instructor 
Host 
Expert 
Tricks 
Annual 
training 
Users 
associa=on 
Network
Social 
Media 
Game 
9 
• How 
can 
I 
register 
and 
sign 
up 
to 
par=cipate? 
www.SocialMediaGame.net 
info@socialmediagame.net 
@Thorsius 
+31 
(0)6 
8141 
8533
Social 
Media 
Game 
10 
• Stop 
talking, 
show 
me 
that 
game!
Social 
Media 
Game 
11 
TRAINEE 
POSTS 
BLOGS 
ON 
FACEBOOK 
#Background 
The 
town 
council 
has 
recently 
decided 
to 
close 
the 
public 
swimming 
pool 
within 
the 
scope 
of 
savings. 
Jim 
works 
as 
a 
trainee 
with 
the 
local 
government 
in 
the 
policy 
area 
of 
Sports 
and 
Welfare. 
He 
was 
ac=vely 
involved 
in 
the 
administra=ve 
process 
that 
was 
at 
the 
base 
of 
this 
decision. 
He 
advised 
against 
the 
closure, 
but 
his 
advice 
was 
not 
followed 
by 
the 
town 
council.
Social 
Media 
Game 
12 
TRAINEE 
POSTS 
BLOGS 
ON 
FACEBOOK 
#Incident 
Jim 
posts 
several 
public 
blogs 
on 
the 
closure 
of 
the 
swimming 
pool 
on 
Facebook. 
He 
declares 
himself 
openly 
against 
the 
decision 
that 
has 
been 
taken 
and 
calls 
the 
relevant 
decision 
makers 
by 
name. 
Jim 
also 
distributes 
the 
informa=on 
via 
Twi"er 
and 
asks 
his 
followers 
to 
ac=vely 
voice 
their 
opinion 
on 
the 
process 
and 
on 
the 
decision 
taken. 
He 
shares 
insights 
with 
regard 
to 
the 
decision-­‐making 
process, 
with 
which 
he 
is 
well 
acquainted 
within 
the 
scope 
of 
his 
posi=on. 
He 
also 
makes 
very 
emo=onal 
statements 
on 
the 
consequences 
of 
the 
closure 
of 
the 
swimming 
pool.
Social 
Media 
Game 
13 
TRAINEE 
POSTS 
BLOGS 
ON 
FACEBOOK 
#Consequence 
Jim 
informs 
his 
superior 
of 
his 
online 
behaviour. 
As 
messages 
and 
discussions 
on 
social 
media 
are 
a 
private 
ma"er 
in 
the 
superior’s 
opinion, 
he 
does 
not 
intervene 
and 
gives 
the 
ma"er 
no 
further 
a"en=on. 
A 
worried 
colleague 
who 
has 
read 
the 
messages 
on 
Facebook 
and 
Twi"er 
finds 
that 
Jim 
has 
exceeded 
the 
limits 
of 
decency 
and 
reports 
the 
behaviour 
to 
the 
HRM 
division. 
The 
HRM 
adviser 
discusses 
the 
situa=on 
with 
the 
general 
manager. 
The 
la"er 
asks 
your 
team 
to 
present 
a 
report 
on 
the 
situa=on.
Social 
Media 
Game 
14 
• And 
now…we 
launch 
that 
website! 
Filip 
Meuris 
Project 
Director 
Opening 
up
presenta=enaam 
15
Social 
Media 
Game 
16 
• Please 
do 
take 
a 
look! 
Register 
and 
experiment! 
www.SocialMediaGame.net 
info@socialmediagame.net 
@Thorsius 
+31 
(0)6 
8141 
8533
Social media game  by Otto Thors
Social media game  by Otto Thors

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Social media game by Otto Thors

  • 1. O"o Thors Social Media Strategist WEgovernment The Netherlands
  • 2. Social Media Game 2 • Once upon a =me, not so long ago…
  • 3. Social Media Game 3 • So we started to talk about a European version… What is the impact of social media on your daily work? How to address dilemma’s and points of view? What about serious gaming?
  • 4. Social Media Game 4 • Why not have a training or a quiz? A"er 2 weeks we remember: 10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we say 90% of what we say and DO
  • 5. Social Media Game 5 • How does this Social Media Game work? • 5 Players per table • 5 Roles • 5 Game scenarios • 1 Game master • 15 minutes analysis • 15 minutes solu=on • 15 minutes peer review • Mul=ple dialogues, outcomes and interven=ons by the Game master
  • 6. Social Media Game 6 • What are the 5 Game scenario’s about? Integrity Par=cipa=on Digital Aggression Web care Content Strategy
  • 7. Social Media Game 7 • What are the 5 Roles?
  • 8. Social Media Game 8 • How to become a Game master? Materials Interven=ons Guidelines Commentary Skills Organiser Instructor Host Expert Tricks Annual training Users associa=on Network
  • 9. Social Media Game 9 • How can I register and sign up to par=cipate? www.SocialMediaGame.net info@socialmediagame.net @Thorsius +31 (0)6 8141 8533
  • 10. Social Media Game 10 • Stop talking, show me that game!
  • 11. Social Media Game 11 TRAINEE POSTS BLOGS ON FACEBOOK #Background The town council has recently decided to close the public swimming pool within the scope of savings. Jim works as a trainee with the local government in the policy area of Sports and Welfare. He was ac=vely involved in the administra=ve process that was at the base of this decision. He advised against the closure, but his advice was not followed by the town council.
  • 12. Social Media Game 12 TRAINEE POSTS BLOGS ON FACEBOOK #Incident Jim posts several public blogs on the closure of the swimming pool on Facebook. He declares himself openly against the decision that has been taken and calls the relevant decision makers by name. Jim also distributes the informa=on via Twi"er and asks his followers to ac=vely voice their opinion on the process and on the decision taken. He shares insights with regard to the decision-­‐making process, with which he is well acquainted within the scope of his posi=on. He also makes very emo=onal statements on the consequences of the closure of the swimming pool.
  • 13. Social Media Game 13 TRAINEE POSTS BLOGS ON FACEBOOK #Consequence Jim informs his superior of his online behaviour. As messages and discussions on social media are a private ma"er in the superior’s opinion, he does not intervene and gives the ma"er no further a"en=on. A worried colleague who has read the messages on Facebook and Twi"er finds that Jim has exceeded the limits of decency and reports the behaviour to the HRM division. The HRM adviser discusses the situa=on with the general manager. The la"er asks your team to present a report on the situa=on.
  • 14. Social Media Game 14 • And now…we launch that website! Filip Meuris Project Director Opening up
  • 16. Social Media Game 16 • Please do take a look! Register and experiment! www.SocialMediaGame.net info@socialmediagame.net @Thorsius +31 (0)6 8141 8533