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They serve one of the hottest (and most important) roles in tech. We’re tipping our hats to some of the best demand gen marketers in Boston.
In charge of executing a company’s go-to-market strategy, marketers at expansion-stage businesses are often the key drivers of business growth. In fact, they’re typically tasked with simultaneously building brand awareness, nurturing prospect relationships, and generating qualified sales pipeline — all while justifying the ROI of every program, strategy, or investment they make.
Piecing all of those elements together requires incredible focus and execution, as well as an amalgam of new age marketing skills that often toes the line between art (old-school creative thinking) and science (technical and analytical operations expertise). And, not surprisingly, finding marketers who possess all of those skills is no easy task.
Increasingly, however, technology companies are exploring new ways to carve out roles for those types of marketers — typically under the umbrella of demand generation — and investing heavily in filling those seats with a new breed of marketing talent.