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Top 10 Demand Gen Marketers - Boston

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They serve one of the hottest (and most important) roles in tech. We’re tipping our hats to some of the best demand gen marketers in Boston.

In charge of executing a company’s go-to-market strategy, marketers at expansion-stage businesses are often the key drivers of business growth. In fact, they’re typically tasked with simultaneously building brand awareness, nurturing prospect relationships, and generating qualified sales pipeline — all while justifying the ROI of every program, strategy, or investment they make.

Piecing all of those elements together requires incredible focus and execution, as well as an amalgam of new age marketing skills that often toes the line between art (old-school creative thinking) and science (technical and analytical operations expertise). And, not surprisingly, finding marketers who possess all of those skills is no easy task.

Increasingly, however, technology companies are exploring new ways to carve out roles for those types of marketers — typically under the umbrella of demand generation — and investing heavily in filling those seats with a new breed of marketing talent.

(http://labs.openviewpartners.com/top-10-demand-gen-marketers-in-boston/)

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Top 10 Demand Gen Marketers - Boston

  1. 1. Top 10 B2B Demand Gen Marketers Boston http://labs.openviewpartners.com/top- 10-demand-gen-marketers-in-boston/
  2. 2. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Jay Acunzo, NextView Ventures What He Does: Jay is the Director of Platform & Community at NextView Ventures, a VC firm investing exclusively in seed-stage startups, and author of Content Marketing for Startups, a visual blueprint. He’s also a co-founder of Boston Content, the area’s largest community group for content marketers. His career includes roles at Google and HubSpot, in addition to a stint in sports journalism. @Jay_Zo
  3. 3. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Rebecca Churt, OpenView What She Does: Rebecca is a growth strategist focused on top of the funnel at OpenView Venture Partners. She owns content strategy, website optimization, inbound marketing and SEO. In addition to demand creation, Rebecca consults OpenView’s portfolio on best practices around inbound marketing and content marketing strategy. Prior to OpenView Rebecca was at HubSpot for 5 years. As an industry veteran Rebecca has successfully developed and implemented new marketing opportunities for 350+ businesses – from the Fortune 500, to start-ups, and non-profits – serving B2B and @RChurt
  4. 4. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Doug Ellinger, Bullhorn What He Does: Doug is the Senior Director of Marketing at Bullhorn, the leading provider of software to the third party staffing and recruitment industry. He leads the company’s global demand generation and customer lifecycle marketing efforts. Previously, Doug ran marketing at Auction Holdings, a Boston-based e-commerce auction marketplace, following a stint in the digital marketing group at L.L.Bean in Freeport, Maine. Doug has over fifteen years in digital, e- commerce and direct response marketing in a variety of B2C and B2B roles. @dougellinger
  5. 5. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Blake Harris, OpenView What He Does: Blake is a growth strategist at OpenView Venture Partners. He supports the portfolio’s sales and marketing teams to develop demand creation strategies, tactics, and metrics required to fuel rapid growth. In addition to demand creation, Blake consults OpenView’s portfolio on best practices around marketing operations and marketing technology. Prior to OpenView, he worked at Brightcove — a B2B SaaS company — where he contributed to the company’s tremendous growth in various marketing roles. @BHarris
  6. 6. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Claudia Hoeffner, Acquia What She Does: Claudia is Senior Director of Demand Generation at Acquia. A standout analytical marketer with deep expertise in building successful go-to-market plans, Claudia has transformed Acquia’s demand generation engine and driven bottom-line growth. Claudia previously worked at DemandGen — where she was the lead consultant for high profile clients such as Swiss Post Solutions, Concur, Cisco, and Dell in both EMEA and APAC — and Eloqua, where she built the company’s demand creation program from the ground up and drove approximately 70% of new business @claudiahoeffner
  7. 7. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Ellie Mirman, HubSpot What She Does: Ellie leads HubSpot’s inbound marketing funnel team, focused on inbound lead generation and nurturing. She manages a team of marketers responsible for all inbound channels, including email, social media, search, mobile, comarketing, and paid media. Her specialties lie in lead generation, email marketing, sales and marketing alignment, and marketing analytics. She has launched many of HubSpot’s marketing initiatives, from the email program to customer research, and loves to work at the intersection of Marketing, Sales, and Product. @ellieeille
  8. 8. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Cheryl Morris, Nanigans What She Does: Nanigans‘ first marketing hire, Cheryl seeded and grew the company’s marketing strategy and efforts through hyper-growth over the last three years. Prior to Nanigans, Cheryl was part of the original team that built Bostinnovation into a venture-backed new media startup and spent two years in management consulting at Market Platform Dynamics driving digital marketing, pricing and platform strategies for the world’s largest payments companies. @CherylMorris
  9. 9. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Lucy Orloski, Localytics What She Does: Lucy has been an inbound marketer for over eight years. She got her start in lead generation running large-scale paid search campaigns. In 2009, she joined HubSpot to teach HubSpot customers to be successful with inbound marketing. After more than three years building HubSpot’s Services team, she went on to be Marketing Director at several Boston SaaS startups. She’s currently running demand generation for Localytics. @elleyo
  10. 10. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Matt Solar, Applause What He Does: Matt Solar is the Sr. Acquisition Manager at Applause, a company that helps companies deliver digital experiences that delight their customers. @MattSolar
  11. 11. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Brian Whalley, InsightSquared What He Does: Brian is Director of Marketing at InsightSquared, leading the company’s content marketing efforts. A veteran of the Boston startup scene, Brian has also held marketing leadership roles at Tracelytics, Kinvey, and HubSpot. Brian has a degree in Political Science and Linguistics from UMass Amherst. @BWhalley
  12. 12. Learn More About OpenView! Get Weekly Advice and Join a Global Community: http://openviewpartners.com/newsletter/ Visit Us Here: www.openviewpartners.com www.openviewlabs.com www.openviewblog.com

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