View the full infographic here: http://labs.openviewpartners.com/state-of-saas-pricing/
Over the past several months, OpenView has surveyed more than 1,000 SaaS leaders to better understand how they price their products. What we’ve uncovered is a lack of maturity around product pricing in general. More specifically, we’ve found that all too often companies fail to designate a specific team member to head up pricing. Instead, many CEOs take on the burden. Moreover, our data shows that decisions around pricing are made far too late in the product launch cycle. The combination of these factors means that companies are missing out on much needed revenue by failing to properly set prices.