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State of SaaS Marketing

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Over the past several months, OpenView has surveyed more than 600 SaaS leaders to evaluate how they market their software products. What we’ve uncovered is a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution. Specifically, we discovered that more marketers need to implement programs that properly track how their marketing spend impacts conversion.

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Published in: Marketing
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State of SaaS Marketing

  1. 1. About OpenView OpenView, the expansion stage venture firm, helps build software companies into market leaders. Through our Expansion Platform, we help companies hire the best talent, acquire and retain the right customers and partner with industry leaders so they can dominate their markets. Our focus on the expansion stage makes us uniquely suited to provide truly tailored operational support to our portfolio companies. Learn more about OpenView at openviewpartners.com Infographic by Rachel Worthman | rachelworthman.com

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