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www.outdoorvoice.org
facebook.com/OutdoorVoice
Twitter: @BA_OutdoorVoice
Instagram: @outdoorvoice
#outdoorvoice
September ...
The goal of Outdoor Voice is
to build a large, diverse, and
engaged constituency
for land conservation
in the Bay Area.
The goal of Outdoor Voice is
to build a large, diverse, and
engaged constituency
for land conservation
in the Bay Area.
An...
Email versus Facebook
Email + Facebook
Email + Facebook + Twitter
Emails: 5,625
Facebook: 3,851
Twitter: 1,074
Does this equal 10,550?
#1: It costs money to build a list.
Lesson learned:
Example of list
building
Spend: $567
836 people
reached
24 likes
2 shares
420 signups
Example of list
building
Spend: $6,731
323,133 people
reached
140,000 views
2,800 likes
599 shares
2,070 signups
#2: In order to build a list, we
need to offer a clear and
compelling action.
Lesson learned:
Example of Get Out The Vote for Measure AA
28 shares
97 likes
Example of Get out the vote for Measure AA
18 shares
58 likes
Example
of post for
state-wide
parks
bond
$50 spend
11 shares
100 likes
2,497 people
reached
Example of post for state-wide parks bond
$0 spend
44 likes
#3: Twitter is a great tool for
influencing elected officials
and their staff.
Lesson learned:
Example of
tweet
directed
towards
legislators
on parks
bond
Example of
tweet
directed
towards
legislators
on parks
bond
#4: Email and Facebook and
Twitter are all valuable tools.
They have different uses, but
are very complimentary.
Lesson le...
$0 spend
25 likes
46 shares
Cotoni-Coast Dairies National
Monument campaign
Ridge Trail Volunteer Day
MLK Day of Service
Public comment, public meetin...
1. It costs money.
2. Need to have a clear and
compelling action.
3. Influence the influencers on
Twitter.
4. Email, Faceb...
Mary Meeker’s annual report
Google “Mary Meeker 2016” and skip to slide 72
Hero’s Narrative
heroesnarrative.org
M+R’s Medi...
www.outdoorvoice.org
facebook.com/OutdoorVoice
Twitter: @BA_OutdoorVoice
Instagram: @outdoorvoice
#outdoorvoice
September ...
Social media for tangible outcomes - Annie Burke
Social media for tangible outcomes - Annie Burke
Social media for tangible outcomes - Annie Burke
Social media for tangible outcomes - Annie Burke
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Social media for tangible outcomes - Annie Burke

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On 9/29/16 the Bay Area Open Space Council convened its Fall Gathering on the topic of using social media to get actual work done. More about it at #OSCsocial on Twitter, and http://openspacecouncil.org/community-events/gatherings/

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Social media for tangible outcomes - Annie Burke

  1. 1. www.outdoorvoice.org facebook.com/OutdoorVoice Twitter: @BA_OutdoorVoice Instagram: @outdoorvoice #outdoorvoice September 2016 Gathering Annie Burke Deputy Director annie@openspacecouncil.org 510 809 8009 ext 252
  2. 2. The goal of Outdoor Voice is to build a large, diverse, and engaged constituency for land conservation in the Bay Area.
  3. 3. The goal of Outdoor Voice is to build a large, diverse, and engaged constituency for land conservation in the Bay Area. And we’ve been experimenting with how to make that happen.
  4. 4. Email versus Facebook Email + Facebook Email + Facebook + Twitter
  5. 5. Emails: 5,625 Facebook: 3,851 Twitter: 1,074 Does this equal 10,550?
  6. 6. #1: It costs money to build a list. Lesson learned:
  7. 7. Example of list building Spend: $567 836 people reached 24 likes 2 shares 420 signups
  8. 8. Example of list building Spend: $6,731 323,133 people reached 140,000 views 2,800 likes 599 shares 2,070 signups
  9. 9. #2: In order to build a list, we need to offer a clear and compelling action. Lesson learned:
  10. 10. Example of Get Out The Vote for Measure AA 28 shares 97 likes
  11. 11. Example of Get out the vote for Measure AA 18 shares 58 likes
  12. 12. Example of post for state-wide parks bond $50 spend 11 shares 100 likes 2,497 people reached
  13. 13. Example of post for state-wide parks bond $0 spend 44 likes
  14. 14. #3: Twitter is a great tool for influencing elected officials and their staff. Lesson learned:
  15. 15. Example of tweet directed towards legislators on parks bond
  16. 16. Example of tweet directed towards legislators on parks bond
  17. 17. #4: Email and Facebook and Twitter are all valuable tools. They have different uses, but are very complimentary. Lesson learned:
  18. 18. $0 spend 25 likes 46 shares
  19. 19. Cotoni-Coast Dairies National Monument campaign Ridge Trail Volunteer Day MLK Day of Service Public comment, public meetings AND MORE!
  20. 20. 1. It costs money. 2. Need to have a clear and compelling action. 3. Influence the influencers on Twitter. 4. Email, Facebook, and Twitter are friends. IN SUMMARY:
  21. 21. Mary Meeker’s annual report Google “Mary Meeker 2016” and skip to slide 72 Hero’s Narrative heroesnarrative.org M+R’s Mediamarks report mrmediamarks.com M+R social post generator mrss.com/toolshed/mr-social-media-content-generator/ RESOURCES
  22. 22. www.outdoorvoice.org facebook.com/OutdoorVoice Twitter: @BA_OutdoorVoice Instagram: @outdoorvoice #outdoorvoice September 2016 Gathering Annie Burke Deputy Director annie@openspacecouncil.org 510 809 8009 ext 252

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