Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Partnerships and CA State Parks - Andy Vought

507 views

Published on

On January 16, 2014 we convened a Gathering to discuss partnerships and the future of California State Parks. More about it can be seen here: http://openspacecouncil.org/upload/page.php?pageid=62

Published in: Travel
  • Be the first to comment

  • Be the first to like this

Partnerships and CA State Parks - Andy Vought

  1. 1. Rainy Season Gathering: Today, tomorrow, and the Next 12 Months from a Park Partner 16 January 2014 • The changing roles of the cooperating association as experienced at two Parks • Some thoughts on State Parks • Andy Vought – – – – – – 1/16/2014 Portola and Castle Rock Foundation President, Portola and Castle Rock Foundation Director, Save the Redwoods League Prior: 25 years Start-up experience avought@yahoo.com Support Portola and Castle Rock State Parks www.portolaandcastlerockfound.org
  2. 2. Portola and Castle Rock Foundation • We’re the 501 (c) 3 –Cooperating Association for: – Portola Redwoods State Park – Castle Rock State Park • Since 1991 1/16/2014 Portola and Castle Rock Foundation
  3. 3. Closest State Parks to Silicon Valley … 1/16/2014 Portola and Castle Rock Foundation
  4. 4. Castle Rock State Park • Ridge hiking – start of Skyline to the Sea Trail • Unique bouldering and climbing • Castle Rock and Waterman Gap Trail Camps • 138,000 visitors/year (1) • 5229 acres; Opened 1968 (1) Statistical Report FY2011-12 – 86% ‘free-use’ hiking.
  5. 5. Castle Rock Donor Agreement • Partnerships: – Sempervirens Fund deeply invested strategically in Castle Rock SP; eventually took lead • Donor Agreement: • $250,000 – $50,000 from Portola and Castle Rock Foundation • Two year term 1/16/2014 Portola and Castle Rock Foundation
  6. 6. Castle Rock State Park Projects
  7. 7. Portola Redwoods State Park • Redwood hiking and camping • Peters Creek Old Growth, Slate Creek Trail Camp • 53 family campsites, 4 group sites • 42,000 visitors/year (1) • 2768 acres; Opened 1945 (1) Statistical Report FY2011-12
  8. 8. Portola Redwoods Donor Agreement • Partnerships: – Save the Redwoods League and Peninsula Open Space Trust nurtured as equal parties to Donor Agreement • Donor Agreement: • $60,000 DA + $40,000 Improvement Fund + Volunteer team • Two year term • Business Plan: Randy Widera • Built ongoing partnership for infrastructure investments 1/16/2014 Portola and Castle Rock Foundation
  9. 9. Portola Redwoods State Park Projects
  10. 10. Everyone’s Role is Changing • • • Parks – Continued triage; difficulty fulfilling commitments – adverse climate for creative solutions Land Trusts (Sempervirens Fund, POST, Save The Redwoods League) – Longer inventory holding – larger balance sheet requirements Cooperating Associations – Engagement Elevations due to Donor Agreements, Operating Agreements, … – Revised Mission Statement: Inspire Protection of Castle Rock and Portola Redwoods State Parks Through Quality Educational Experiences and Infrastructure Improvements 1/16/2014 Portola and Castle Rock Foundation
  11. 11. Parks need to be more affordable… • • • • State Parks are too expensive: – $35 per night + $8 ResAm = $43 – $8-10 daily parking fees – Out of reach of many Californians Best path would be the defeated 2009 $15 State Park Access Pass proposal (mandatory: 28m vehicles, net benefit $360M ) New $150 150th Anniversary, $75 California Park Experience and $50 Historical Passport Passes a great idea We need further initiatives and pricing experiments – Targeted price reductions could enhance access without unduly burdening budget – all camping fees are only 11% of Parks budget. – Pricing – learn through experimentation; Price gouging on weekends or lowering prices during the week, for example buy 2 get 1 1/16/2014 Portola and Castle Rock Foundation
  12. 12. A Crisis is a Terrible Thing to Waste … • California Parks look costly in comparison to other States: Source: Statistical Report of State Park Directors, 2010-2011, Tables 1-5 • Benchmarking suggests budget may not be spent as efficiently as other States: – “California *28%+ had the second highest percentage of full-time headquarter employees in the comparison set. Oregon had the highest *34%+ and Illinois *3%+ had the lowest percentage” Source: 1/16/2014 Parks Forward Commission, California State Parks Baseline Financial Assessment, FTI Consulting, p.71 Portola and Castle Rock Foundation
  13. 13. We Need to Embrace Change Throughout the System • Market Our Parks Better – Understand our visitors based upon data • Share this data with partners to leverage value – Try things: accept credit cards, experiment with pricing, offer wifi, offer light accommodations • Changing roles for ‘the Supporting Cast’ eg. Land Trusts, Cooperating Associations – Evolve Different Business Models – Develop New Support / Cooperation Alternatives • Parks Needs to Embrace Parks Forward Highlighted Change – Understand the challenge – Simplify to improve employee efficiency – Reap benefits to fulfill commitments and build sustainability Source: – And support with money 1/16/2014 PR SP Sustainability Plan and Road Map for Park Partner Engagement, RW Widera Consulting Portola and Castle Rock Foundation
  14. 14. Thank You 1/16/2014 Portola and Castle Rock Foundation

×