Open Road Media Presents: What is an ebook?

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Open Road Media Presents: What is an ebook?

  1. 1. What is an Ebook? The Future of Digital Reading Rachel Chou September 21, 2011OPEN ROAD INTEGRATED MEDIA
  2. 2. Open Road MediaEbook
Publisher
with
a
focus
on
bringing
the
backlist
of
authors
to
a
wider
audience
and
developing
new
talent
for
E‐riginals.
 ‣
Literary
greats
such
as:
William
Styron,
Pat
Conroy,
Iris
Murdoch,
James
Jones
and
just
this
 week
Alice
Walker. ‣Genre
classics
such
as:
Jack
Higgins,
Ruth
Rendell,
Carl
Hiaasen,
James
Ellroy,
and
Ellery
 Queen. ‣Children’s
award‐winning
and
classic
authors
such
as:
Jean
Craighead
George,
Virginia
 Hamilton,
Gertrude
Chandler
Warner,
and
PauleMe
Bourgeois
and
Brenda
ClarkCreate
compelling
content
(video,
photos,
essays,
Q&A)
about
the
author,
book,
genre,
wriRng

for
syndicaRon
to
sites,
blogs,
video
channels,
libraries,
schools
to
spread
awareness.
 ‣Find
us
www.openroadmedia.com ‣Follow
us
@openroadmedia.com ‣Friend
us
facebook.com/openroadmediaOPEN ROAD INTEGRATED MEDIA
  3. 3. Overview ‣Ebooks/Devices/Desktop ‣Samples: ‣Fixed Format ‣Enhanced ‣Read and Listen ‣Interactive Devt ‣CommunityOPEN ROAD INTEGRATED MEDIA
  4. 4. History of Ebooks ‣ Ebooks have been around since the 1971 (Project Gutenberg) Project
Gutenberg
began
in
1971
when
Michael
Hart
was
given
an
operators
account
with
$100,000,000
of
computer
Rme
in
it
by
the
 operators
of
the
Xerox
Sigma
V
mainframe
at
the
Materials
Research
Lab
at
the
University
of
Illinois.
He
announced
that
the
greatest
 value
created
by
computers
would
not
be
compuRng,
but
would
be
the
storage,
retrieval,
and
searching
of
what
was
stored
in
our
 libraries. He
then
proceeded
to
type
in
the
"DeclaraRon
of
Independence"
and
tried
to
send
it
to
everyone
on
the
networks
...
which
can
only
be
 described
today
as
a
not
so
narrow
miss
at
creaRng
an
early
version
of
what
was
later
called
the
"Internet
Virus." A
friendly
discussion
from
this
yielded
the
first
posRng
of
a
document
in
electronic
text,
and
Project
Gutenberg
was
born. ‣ Electronic readers, in one form or another, have been around since the late 1990s ‣The proliferation of devices began when prices dropped and a large amount of content became available (2000s): Kindle, Nook, iPad (Touch, Phone), Kobo, Sony, Tablets (Samsung Galaxy, RIM Playbook, HP, etc)OPEN ROAD INTEGRATED MEDIA
  5. 5. BN Nook ‣ EPUB-based ‣ Embedded Video and Audio ‣ Fixed-layout books ‣ Read-aloud and light-motion books ‣ More in Store ‣ Library Borrowing ‣ Lending ‣ Nook software is available for: iOS Android Blackberry Windows MacOPEN ROAD INTEGRATED MEDIA
  6. 6. Kobo ‣ EPUB-based ‣ Social Reading features Badges Milestones Personal reading analytics Gamification of reading ‣ Kobo software available for: iOS Android Blackberry Windows MacOPEN ROAD INTEGRATED MEDIA
  7. 7. Apple iBooks/iTunes‣ EPUB-based‣ Embedded Audio and Video‣ Fixed-layout books‣ Supports high-resolution images Embedded PDFs Tap-to-zoom‣ Read-aloud books‣ SYNC to the cloud so that you can access your media across devices‣ Based on web technologies, thus interactivity is possible‣ iBooks software available for: iOS
  8. 8. Amazon Kindle‣ Mobi-based‣ Multimedia in A/V edition Embedded Video Embedded Audio‣ Cross-device sync‣ Shared notes and highlights‣ Lending and Library Borrowing‣ Kindle software available for: iOS Android Blackberry Windows Phone 7 Windows Mac The Web (read.amazon.com)
  9. 9. Epub/Mobi Ebooks ‣Flowable/Resizable Text ‣Images embedded ‣Links within Ebook ‣Added ContentOPEN ROAD INTEGRATED MEDIA
  10. 10. Fixed Format ‣A standard text-heavy Ebook (EPUB or Mobi) has reflowable text, and adapts to its display device. ‣Titles with design-critical layouts, such as cookbooks, travel books, graphic novels and picture books do not lend themselves to reflowable text. ‣Fixed format Ebooks were developed to display full- page, full-bleed, illustrated eBooks that retain the page fidelity of their print originals. They are designed to be viewed at just one fixed display size. ‣The process for creating a fixed format EPUB is similar to composing a multi-page web site, where each page in the book is a separate HTML file. Each image and text block is positioned on the page at the pixel level to mirror the print book layout.OPEN ROAD INTEGRATED MEDIA CONFIDENTIAL
  11. 11. Enhanced (Enriched)Ebooks ‣Ability to add video, audio, embedded maps (zoom) to ebooks. ‣Available via iBooks, Kindle A/V, Nook (Sony and others soon) ‣Consumer demand isn’t there yet for the most part ‣Academic use expected to take off as textbooks and supplemental reading use this format. Tablets entering the market end of 2011 will speed adoption.OPEN ROAD INTEGRATED MEDIA CONFIDENTIAL
  12. 12. Read and Listen Ebooks ‣Ability to add audio synced with text. ‣Manual and automatic reading. ‣Sound effects and soundtracks.OPEN ROAD INTEGRATED MEDIA CONFIDENTIAL
  13. 13. Interactive Ebooks ‣The underlying code for ebooks is html and css (content and design like a web page) ‣Most devices were not able to display interactive elements...but with web readers and new tablets new functionality will be available ‣Light motion and “triggered events” are coming in ebooks (will this end Books as Apps?)OPEN ROAD INTEGRATED MEDIA CONFIDENTIAL
  14. 14. Thanks ‣Thanks to Pablo Defendini @pablod for the notes on ebooks and devices. ‣SLJ/Rocco and Brian for the invite.OPEN ROAD INTEGRATED MEDIA CONFIDENTIAL

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