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OK Labs Mass-Market Smartphone

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A mass-market smartphone is a new category of mobile device that offers a smartphone OS at a featurephone price point. Mass-market smartphones integrate significantly less-expensive components than the high-end hardware used in current smartphones. Download the white paper to learn more: http://www.ok-labs.com/landing/mmsp/.

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OK Labs Mass-Market Smartphone

  1. 1. The Mass-Market Smartphone Solution<br />May 2010<br />© 2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary. Do not distribute in whole or in part without prior written approval. This document is provided “as is” without any warranties, express or implied.. <br />
  2. 2. Open Kernel LabsMobile Virtualization – Momentum <br />World’s leading provider of mobile phone virtualization solutions<br />Founded in 2006 following 15+ years R&D; > $25MM invested<br />OKL4 in more than 500 million devices<br />IP commercialization with National ICT Australia<br />OK Developer Community surpasses 2,500 members<br />Solutions for Android, Symbian, Linux, and more<br />Growing mobile-to-enterprise market with investor/partner Citrix<br />©2010 Open Kernel Labs, Inc. All rights reserved. <br />2<br />
  3. 3. In 2009, 1.13 billion mobile phones were produced<br />Gartner, 2010<br />[<br />[<br />Only 180 million were smartphones<br />Gartner, 2010<br />©2010 Open Kernel Labs, Inc. All rights reserved. <br />3<br />
  4. 4. Market Trend – Mass-Market Smartphones<br />4<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />“<br />“<br />Lower-cost smartphones will be required to reach the mass market…At Mobile World Congress, semiconductor vendors highlighted lower-cost, highly integrated, entry-level smartphone solutions designed to significantly reduce the bill of materials for smartphones and enable handset vendors to reach new price points.<br />Jon Erensen, Gartner : February 2010 <br />“<br />“<br />Entry-level smartphone models, which are expected to generate higher margins and to have a bigger space for future growth, will attract more and more companies (existing cellphone makers or otherwise) to jump onto the bandwagon, making these the most-eye-catching models in the 2010 market.<br />Chen Wei-hang, Tri : December 2009<br />
  5. 5. The Mass-Market Smartphone Opportunity<br />5<br />Smartphones offer broad ecosystem benefits<br />Data plan increases ARPU<br />Bigger market for apps/services<br />Increased margin for OEM<br />Attractive opportunity for chipset providers<br />Smartphone capabilities are attractive to consumers, but cost keeps them out of the mass market<br />Mass-Market Smartphone<br />Wholesale price $100-$150<br />Open OS support<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />Functionality<br />Opportunity<br />Cost<br />
  6. 6. 6<br />Already in the MarketMotorola and OK Labs Introduce Evoke: March 2009<br />World’s First Virtualized Mobile PhoneMotorola Evoke<br />Combines Linux and 3G mobile baseband software on single-core ARM9 processor<br /><ul><li>Two application platforms: Linux and BREW
  7. 7. Reduces hardware BOM costs by $46
  8. 8. Software reuse leverages investment in legacy system</li></ul>Results<br /><ul><li>Smartphone applications
  9. 9. Lower BOM and development costs
  10. 10. Improved time-to-market</li></ul>©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />
  11. 11. 7<br />The Market Window is Open<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />7<br />
  12. 12. Mass-Market Android Smartphone Solution<br />8<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />OK Labs developed complete solution<br />Android and baseband<br />On a single ARM core SoC<br />Integrated and optimized<br />Enabled by the OKL4 Microvisor<br />Benefits:<br />Mass-market BOM cost<br />Shorter time-to-market<br />Lower development cost<br />Applications<br />Baseband<br />Android <br />RTOS<br />OKL4 Microvisor<br />Chipset (single ARM processor)<br />
  13. 13. Collaborative Model:<br />9<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />OK Products+VIP Services =<br /> Your Solutions <br />
  14. 14. Summary – Why OK Labs<br />10<br />Experience and Expertise<br />Mass-market smartphone solutions<br />Virtualization applications<br />With a range of relevant technologies including Android, Linux, Symbian, RTOS, baseband support, ARMv5/6/7, MIPS, x86, multithreaded and multicore processors <br />Formula for success<br />Development focus on complete solution delivery<br />Collaborative approach to delivery<br />Technology (mature, proven, innovative)<br />Embodies 15+ years of R&D<br />IP commercialization of National ICT Australia research<br />OK Labs software in more than 500 million devices<br />Already in the market: Motorola Evoke<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />1<br />2<br />3<br />
  15. 15. 11<br />©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary<br />The mass-market smartphone opportunity is here.<br />Are you ready?<br />500<br />OKL4 deployed in more than<br />MILLION<br />DEVICES<br />

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