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About BeSafe.City Pilot Program

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A data-driven public safety message tool that is delivered straight to residents' mobile phones

Published in: Government & Nonprofit
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About BeSafe.City Pilot Program

  1. 1. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Data-Driven Public Safety Messages Delivered Straight to Your Mobile Phone Introducing J E R S E Y C I T Y
  2. 2. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City @AkzasCreator Akisia Grigsby @uelsimon Emmanuel A. Simon @shegde Sharad Hegde Open JC Executive Team
  3. 3. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Akisia Grigsby Founding Partner & Co-Executive Director Emmanuel A. Simon Founding Partner & Co-Executive Director Sharad Hegde Partner and Director of Engineering & Technology Tim Grandinetti Chief Legal Counsel Brian Platt Director of Office of Innovation, Jersey City Historic Paulus Hook Association South Greenville Neighborhood Association Berry Hill/Claremont Neighborhood Associations Residents A non-profit 
 partnering with JC Mayor’s Office + JCPD Supported by great partners Collaborating with 4 Neighborhood Associations for the pilot program 1 2 3 4 Washington Park Association
  4. 4. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Sign up online at http://BeSafe.City with your mobile number. How we got here 2 years ago the City of Jersey City and Google Ideas asked the following question: How can data be used to help keep our communities safe?
  5. 5. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Sign up online at http://BeSafe.City with your mobile number. How we got here Last year, Open JC was invited to investigate that question and after a detailed discovery a more defined question emerged: How can technology expand the reach and enhance the relevance of public safety messages that the JC Police Captains share with the community?
  6. 6. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Open JC spurred out of Code for JC program CJC Brigade began Bridged community of tech-savvy + civic minded residents Built relationships with departments within city government Engaged the community around civic issues (Hour Of Code, Path Data Jam, National Day of civic hacking)
  7. 7. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City JC Mayor’s Office + Google Ideas initial convos Mayor’s Office referred CJC to Google Ideas CJC’s new organizational structure needed Birth of Open JC (OJC) Summary: How we got here
  8. 8. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City BSC Discovery Steps Engaged community Met with Public Safety Department Built the OJC team Secured funding Started building the prototype
  9. 9. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City 1–SUBSCRIBE 2–RECEIVE MESSAGES 3–BE SAFE Sign up online at http://BeSafe.City with your mobile number. SMS messages will be sent to your phone every few days. Make smart decisions to keep your family and property safe. The Solution 6
  10. 10. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City 1–DATA 2–ALGORITHM 3–OUTREACH JCPD’S Call-for-Service (incl 911) records data.jerseycitynj.gov Analyzes the data to find trends based on incident types, and location, over extended periods of time Selects police captain’s public safety messages and send via SMS to residents Approach
  11. 11. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City ArchitectureArchitecture
  12. 12. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Technology Stack All Open Source Database = Postgresql Language = Python 3.x Cloud based – Hosted on Amazon Web Service (AWS) Analytics Engine - Pandas.16.2 Webserver = Apache-Django Texting interface = Twilio
  13. 13. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Algorithm Increase Decrease 6 Month Average Last 30 days Average 6 week average Last week average Absolute Value Last 30 day absolute value
  14. 14. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Police Districts (4) Zip Codes (10) Communities Customized calculations for each user based on their location.
  15. 15. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City South Greenville Berry Hill & Claremont Historic Paulus Hook Initial Pilot Washington Park Association
  16. 16. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City South Greenville Neighborhood Map boundaries
  17. 17. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Map boundaries Berry Hill & Claremont
  18. 18. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Map boundaries Historic Paulus Hook
  19. 19. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Map boundaries Washington Park Association
  20. 20. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Subscribe 1.  Go to http://JerseyCity.BeSafe.City or http://BeSafe.City 2.  Enter your phone number + press 3.  Receive SMS message with validation code on your mobile phone 4.  Enter code + press 5.  Enter email address + press 1
  21. 21. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Subscribe (cont.) 1.  Toggle crime types Residential Burglary Vehicle Theft Vehicle Break-In 2.  Enter and confirm your address 3.  Confirm your email address 4.  Press 1
  22. 22. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Receive Messages BeSafe messages have 3 components: a.  Report type and period b.  Public Safety tip c.  Actions to take 2
  23. 23. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Summary to Be Safe 1.  BeSafe messages are meant to help residents adjust their behavior to keep their families and property safe. 2.  Call the BeSafe # to report something, or 911 in an emergency. 3.  Remember BeSafe tips as you carry on with your day. 4.  Take an action based on a message. 5.  Share a message with your neighbors. 6.  Share BeSafe with others. 3
  24. 24. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Saying Thanks! Our pilot communities enjoy a bit of friendly competition, so we’re upping the stakes. Reach 85 subscribers Most subscribers (%/#) Greatest contribution to BS.C Evolution (insight, feedback, suggestions) Most active participants Cash Awards (Minimum $250) will be presented for capturing the following milestones:
  25. 25. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Next Steps 1.  Residents go to http://BeSafe.City and join the pilot 2.  Send Feedback and suggestions to Open JC Team 3.  Open JC implements core improvements [1-2 months] 4.  Open JC releases BeSafe Algorithm source code as Open Source Project [1-2months] 5.  Work with City of Jersey City to expand BeSafe to all of JC [3-6mths]
  26. 26. Open JC • @weareopenjc STEVEN M. FULOP Mayor of Jersey City Contact Us jerseycity@besafe.city BeSafe.City /besafecity @besafecity

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