OpenCourseWorld - Why and how to MOOC


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The OpenCourseWorld team shares its best practices in MOOC production. If you need any further information, please contact us:

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OpenCourseWorld - Why and how to MOOC

  1. 1. © IMC AG © IMC AG Why and how to MOOC A basic guide to producing a MOOC
  2. 2. © IMC AG This guide covers… • What is a MOOC? – Definition – History • Why to MOOC? – Benefits • How to MOOC? – Preproduction – Production – Postproduction – Publish your MOOC on
  3. 3. © IMC AG What is a MOOC? • Syllabus contains: short videos, documents, assessment etc. • Weekly course updates (notifications) • Community features • Interactivity • Certification Massive Open Online Courses Large number of participants Free and accessible for anyone Webbased Syllabus structure
  4. 4. © IMC AG Rise of the MOOCs Fall 2011: Professor Thrun (Stanford University) opens his free online course ‚Artificial Intelligence‘.  160.000 students enrolled
  5. 5. © IMC AG How does a MOOC work? Portal Community Introduction Module 1 Module 2 Module 3 Module 4 Module 5 Module 6 Log in Cloud-based platform
  6. 6. © IMC AG Why to MOOC? • Accessibility • Flexibility (independent of location and time) • Scalability • Cost-efficient and high quality content • Fosters intrinsic motivation to learn • Lifelong learning experiences • Improves quality of existing education • Multiplier for marketing purposes • Prestige Benefits of the MOOC format
  7. 7. © IMC AG How to MOOC? - Preproduction Intellectual Property • Copyright laws in the MOOC context can be very different (e.g. using pictures). • It is your institution‘s responsibility to ensure that your course complies with applicable copyright laws. • Please note: Unfortunately we cannot give you any legal advice in concrete scenarios. What to consider before you start
  8. 8. © IMC AG How to MOOC? - Preproduction Project Management Producing a MOOC is a complex project! You need a good time and ressource management to finish in time. Time to produce a MOOC depends on: • time you can allocate for the production • experience with the technical equipment • complexity of the course • lenght of course chapter units Estimation: 1 hour of finalized film material  about 10 hours of work from scripting, preparation and production to deployment on the platform. What to consider before you start
  9. 9. © IMC AG How to MOOC? - Preproduction Course description Keep in mind: You want to convince people to enroll in your MOOC!  Be concise but informative  Write in accessible prose, not jargon 1. Catchphrase (to capture reader’s attention) 2. Overview of course topic 3. Overview of course chapters 4. Learning outcome / Value proposition 5. Prerequisites Basic Course data
  10. 10. © IMC AG How to MOOC? - Preproduction Structure your MOOC: Course Module (workload for 1 week) Element (several learning elements in each module) By dividing your content into brain-friendly knowledge units and by adding assessments after every module, you ensure better retrieval of information. Course Concept / Syllabus
  11. 11. © IMC AG How to MOOC? - Preproduction Which format for which purpose? • Videos: Teaser, instruction, knowledge transfer (visual examples) • Scripts: Knowledge transfer (detailed information about the topic; relevant for exam preparation) • Animated Content (WBT): Knowledge transfer (visualize complex scenarios) • Homework: Self-assessment, case studies, engagement • Tests: Automated assessment (mandatory for concluding the course) Course Content
  12. 12. © IMC AG Video Lectures Slides/Screencast + Voice over Speaker + Slides Whiteboard Videos Interviews
  13. 13. © IMC AG Other formats for knowledge transfer Scripts Animated Content / Web Based Trainings
  14. 14. © IMC AG Formats for learning progress assessment Automated tests for scalable assessment Open exercises for self-assessment
  15. 15. © IMC AG How to MOOC? - Production Content Ideal video length (7-10 minutes) 1. Welcome (Full shot speaker) • Introduce yourself • Explain what the module is about 2. Illuminate key aspects (1/2 or full shot of content) • Develop explanations  Explain by handwriting, pictures, diagrams • Illustrate theory with interesting examples  compare with everyday life situations • Use contrasting cases  Side by side examples 3. Add interactivity • Ask questions before giving answers  pause the speech and resume 4. Conclusion / Goodbye (Full Shot) • Summary • Introduction to exercises and other learning objects in the module Best Practices: Video
  16. 16. © IMC AG How to MOOC? - Production Presentation and Preparation What to consider when giving a speech in a MOOC video: • Practice your speech to be able to keep it short and narrow the topic down to the most important aspects • Relax and smile to avoid looking “robotic” • Look directly into the camera • Address the individual learner directly to give each of them the impression, that they receive a one-on-one training • Pay attention to your body language: just a little movement; enhance decisive statements with your hands; while standing avoid the typical rocking back and forth; while sitting sit tall and lean just slightly forward • Take your time: wait a few seconds after pushing record before you start talking to facilitate the postproduction • Record yourself multiple times and watch it afterwards to see what works best Best Practices: Video
  17. 17. © IMC AG How to MOOC? - Production Technical Requirements
  18. 18. © IMC AG How to MOOC? - Production Technical Requirements: Lighting
  19. 19. © IMC AG Production – Hardware Essentials Pre-amplifier: BEHRINGER MIC100 Tube Ultragain (39,- €) Necktie pin microphone: RODE Pinmic (200,- €) Adapter: RODE MiCon-5 Adapter XLR (28,- €) Camera: Logitech C920 USB HD Pro Webcam (70,- €)
  20. 20. © IMC AG 825,- € (1 license)87,- €149,- € 49,- € (teachers, students) Slide / screen recording Speaker recording (MAC) Animations / HTML5 Trainings Production – Software Essentials
  21. 21. © IMC AG How to MOOC? - Production • Use always the mp4 format • Use H264 as video and AAC as audio codec • Provide a HD quality version for high bandwidth users with 1280x1024px (4:3 aspect ratio) or 1280x720 pixels (16:9 aspect ratio) • Only downscale your videos, do not upscale them. Best practices: Videos
  22. 22. © IMC AG How to announce your course? Course data: • Start date • End date • Duration of use • Learning effort per week • Level (Basic / Advanced / Expert) Course image (442x270 px) Course components: • Lectures • Expert interviews • Certificate • Tests • Practical exercise • Discussion forum Course description (max. 4000 characters) Learning goal / Value proposition Partner: • Name of the institution • Logo (160x77 px) • URL Prerequisites Speakers: • Name • Job title (max. 50 characters) • Institution (max. 46 characters) • Picture (square-cut) Course title (30-40 char.) subtitle (50-60 char.)
  23. 23. © IMC AG We are here to assist! Contact us for further information: We are looking forward helping you to realize your course! Thank you