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OpenAthens Conference 2019: Marketing OpenAthens to users

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Michelle Silvestre, marketing manager, OpenAthens.

Top tips for librarians on how to market your digital content and promoting access through OpenAthens.

Published in: Technology
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OpenAthens Conference 2019: Marketing OpenAthens to users

  1. 1. openathens.org Marketing OpenAthens to users Michelle Silvestre michelle.silvestre@openathens.net Marketing manager
  2. 2. openathens.org We’ll cover… • Top tips 1. Research 2. Set goals 3. Start early 4. Educate 5. Repeat 6. Copy others and piggyback • Measuring and improving Tūranga public library, Christchurch, NZ
  3. 3. openathens.org Marketing OpenAthens Six top tips
  4. 4. openathens.org Research
  5. 5. openathens.org Understand the benefits of OpenAthens Understand your user’s needs
  6. 6. https://openathens.org/DIYresearch
  7. 7. openathens.org No more annoying passwords to save you time Example OpenAthens benefits 1000s of e-resources at your fingertips to boost your learning Use any device, anywhere to get more research done Easily access the best resources to underpin your success
  8. 8. openathens.org Set goals
  9. 9. openathens.org What to measure? • Increased user logins? • Increased resource usage? • Increased usage by specific user group? • Decreased support queries to the library?
  10. 10. openathens.org Start early
  11. 11. https://onboarding.openathens.net
  12. 12. https://www.mut.ac.za/open-athens-is-back-yippee
  13. 13. openathens.org Educate
  14. 14. openathens.org Social media How-to guides Training sessions Library portal or website Videos Promote good user interaction or user success with research Newsletters and emails Posters Promotional ideas
  15. 15. https://www.ulster.ac.uk/library/electronic-resources/openathens
  16. 16. https://www.bolton.ac.uk/library/LibraryPublications/CribSheets/OpenAthens.pdf
  17. 17. https://www.library.gatech.edu/news/openathens-faq
  18. 18. Georgia Tech: How to use OpenAthens
  19. 19. Twitter advent calendar: Did you know campaign:Register campaigns:
  20. 20. openathens.org Repeat
  21. 21. openathens.org 7 Rule of… The real rule is you can’t just engage in a marketing activity and then be done.
  22. 22. openathens.org Copy others and piggyback https://www.awarenessdays.com
  23. 23. openathens.org
  24. 24. openathens.org What are your tips? What’s worked for you?
  25. 25. openathens.org Marketing OpenAthens Measure and improve
  26. 26. openathens.org Useful resources Designing marketing material • https://www.canva.com • https://designmodo.com Royalty free images: • https://unsplash.com • https://www.pexels.com • https://www.freepik.com • https://pixabay.com • https://freephotos.cc User research • https://openathens.org/DIYresearch • https://designmodo.com/ux-documents Twitter • #librarytips • Search for ‘OpenAthens’ Free vector icons • https://www.flaticon.com
  27. 27. openathens.org Summary 1. Research 2. Set goals 3. Start early 4. Educate 5. Repeat 6. Copy others and piggyback And always: • Measure and improve
  28. 28. openathens.org https://openathens.org/access-ebook
  29. 29. openathens.org Questions? Photo by Emily Morter on Unsplash

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