If it was easy, they might not look so differently from each other. There are many choices to consider: Federated access Pay-per-view Individual logins (usually with credentials issued by the publisher)
Not only is a login page serving several audiences, several internal stakeholders can be involved – and that is before we get to the customer and their users
Bad news for everybody Students & Researchers Cannot access quality content They do not get a great experience Librarians Library services are not utilized Struggle to justify investment in resources, when faced with low usage rates Publishers Less traffic to their content Increased pressure on renewals
All the elements displayed here are generated from the service provider’s or IdP’s metadata.
Location-aware: respects user’s existing choice on privacy Typeahead search: in line with current user expectations on search Previous choice is remembered and dismissible: important for use on public machines Uses browser’s internationalisation settings: ??? Responsive by design: usable on any phone, tablet or other handheld device Navigable via keyboard and mouse: there are still plenty of desktop users
No need for service providers to maintain public lists – let the customer manage their own branding and identity
OpenAthens - Charleston Premiers
helping users access your content
Service Relationship Manager
• Is this a product pitch?
• Is this a sales pitch?
• Why are you doing this?
• OpenAthens is part of a not-for-profit organization
• Wayfinder is free to use
What problem are we trying to solve?
• Publisher login pages serve several audiences
• Individual logins
• Federated access
• Federated access requires users to ‘find their way home’
Who ‘owns’ a publisher’s login page?
• There are often multiple stakeholders:
•The customer (organisation)
• Each content platform has a
unique login experience
• Research offsite is difficult,
confusing, and frustrating
• Users abandon search and
use unethical alternatives,
“If I’m asked to log in,
I don’t read the article.”