Oas schwartz 16

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Oas schwartz 16

  1. 1. Open Analytics NYC 2013Measuring how usersconsume content on thewebJosh Schwartz, Chartbeat
  2. 2. About Chartbeat•  Founded in 2009•  Focused on realtime analytics•  Used by 8/10 top US publishers•  Analyzes over 1B browsing sessions per day•  Handles over 200K requests per second at daytimepeakA quick introduction
  3. 3. About me•  Background in machine learning and computervision•  Data Scientist at Chartbeat•  Currently focused on researching user engagementon the webA quick introduction
  4. 4. What on my site are visitorsactually reading?Content consumption
  5. 5. Creating new metrics for userengagement•  Research process•  Backend infrastructure•  As many insights as I can fit inThis talk
  6. 6. Event based metrics areinsufficient.Clicks measure engagementwith links, not with content.Content consumption
  7. 7. Measuring between clicks{window_top: 100,window_height: 700,doc_height: 3400,time_on_page: 90,...}
  8. 8. Counting engaged time{window_top: 100,window_height: 700,doc_height: 3400,time_on_page: 90,engaged_time: 62,...}
  9. 9. Data architectureIn-memory DB(realtime traffic)MongoDB(page-by-pagehistorical)AWS Redshift(user-by-userhistorical)
  10. 10. Where do they scroll?
  11. 11. How do they scroll?
  12. 12. Where do they engage?
  13. 13. Why does it matter?
  14. 14. Why does it matter?
  15. 15. Questions?Josh Schwartzjosh@chartbeat.com@joshuadschwartz

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