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Entrepreneurship - Prof. Dr. Sabrina Backs

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Presentation delivered at the OpenAIRE workshop on Sustainable non-APC publishing models (February 26-27 2019) in Bielefeld, Germany

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Entrepreneurship - Prof. Dr. Sabrina Backs

  1. 1. 9th OpenAIRE Workshop Prof. Dr. Sabrina Backs Faculty for Economics and Business Administration Assistant Professor for Entrepreneurship
  2. 2. Startup Process 2 Pre-set-up phase • Recognition of profit possi- bilities • Feasibility analysis • Qualification of entrepreneurs • From idea to possible business model Design phase • Validate the idea • Information processing • Consulting • Business plan • Detailed concept Foundation phase • Acquisition of human and capital res- sources • Legal form • Location • Name and brand • Official foundation • Notary • Development of organization strucures • Starting business Development phase • Market establishment • Focus on purchases and business goals • Development of products and (intern) processes Expansion phase • Capital procurement • Company value • Adjustment of business plan • Exit? • Innovation and technology management • Business growth
  3. 3. How to start open access business models 3 https://www.bing.com/images/search?q=gr%c3%bcne+wiese&FORM=HDRSC2
  4. 4. Business model „CANVAS“ 4
  5. 5. Business model „CANVAS“ Customer Segments (CS) ➢ Different customer demands Value Propositions (VP) ➢ Costumer demands shoul be satisfied Channels (CH) ➢ Different distribution channels Customer Relationships (CR) ➢ Establishment of sutainable customer relationships 5
  6. 6. Business model „CANVAS“ 6 Key Partnerships (KP) ➢ Make or buy decision Key Ressources (KR) ➢ Necessary to offer customer adequate products Key Activities (KA) ➢ Different to competition
  7. 7. Business model „CANVAS“ 7 Revenue Streams (RS) ➢ Satisfied customers pay Cost Structure (CS) ➢ Elements of the business model
  8. 8. How to start open access business models 8 LaraSpeicher,LorenzoArmando,MargoBargheer,MartinPaulEve,SvenFund,DelfimLeão,…IrakleitosSouyioultzoglou.(2018,July30). OPERASOpenAccessBusinessModelsWhitePaper.Zenodo. http://doi.org/10.5281/zenodo.1323708
  9. 9. 55 further business model patterns Available in the library of Bielefeld University: → FB 13/03: Wirtschaftswissenschaften SR100 O85 130/4367823+02 How to start open access business models 9 https://www.bing.com/images/search?view=detailV2&id=E4E6DD0123C3EEDBA69CFCED252A472460F02AAD&thid=OIP.UgJpZwOlJWV6mFXI3 cGi5gHaFT&mediaurl=http%3A%2F%2Fschieferdecker.com%2Fwp- content%2Fuploads%2F2015%2F09%2Fcover_osterwalder_business_model_generation- 300x215.jpg&exph=215&expw=300&q=gesch%c3%a4ftsmodellmuster&selectedindex=28&ajaxhist=0&vt=0
  10. 10. Questions? 10 sbacks@uni-bielefeld.de

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