Music Coco is the Music industry's go-to data and analytics dashboard in Nigeria.

1. The music industry’s go-to data & analytics dashboard

2. The Problem
No definite place for music industry data.
Currently no way to measure efforts and gain insight for musicians, record labels
and stakeholders.
Huge waste of money and time recorded in the industry.
Instinct currently used to make important make or break decisions like signings.

3. The Problem
With the little data available, it is hard to track metrics like downloads, artiste
performance, income and hit prediction—important metrics in selecting which
songs to release, market and promote.
Music executives, artists and repertoires are caught in double coincidence of the
digital disruption and burgeoning industry, and are responding opportunistically.
Entities that are in the business are far removed from the local context in Nigeria
and can only prioritize a manageable number of possibilities derivable from such
big data.
There are few services or professional bodies that track important data &
metrics.

4. Solution : Target Market
A single dashboard for:
Artists Record
Labels
Brands
Music
Journalists
Music
Events
Music Apps

5. Solution
Music Coco analyses and presents these metrics:
Sentiment
Analysis
Social Media
Hit Prediction
Demographic
Industry Contacts
Free
Downloads

6. The Product

7. The Product

8. The Opportunity
PWC 2015 entertainment outlook posits that the Nigerian music market will
expand at a CAGR of 11.3% over the next 5 years to reach US$8.8 million in
2019.
Daily exposure to musical content is on the rise and presents diverse market
explorations and opportunities.
Culture and lifestyle are mainstreaming in music content models and there is no
one strategically targeting its development.
Huge losses of money and time in the music industry with no means of
measuring success.

9. Market Validation
$88 Million
The Nigerian Music industry is
currently an $70 million market
that is estimated to grow to $88
million in 2019 (PWC).
Digital sales will account for almost 90%
of Nigeria’s recorded music sales in 2019

10. Business Model
Data curation and analysis: Huge music investments being peddled around into
failures - 80% of which we never hear about because they failed. We can help
save 20% of those investments in our second year.
Sponsors rely on mass publicity to reach a smaller target audience and lose
resources and time doing so.
Content creation and distribution: Music content and products developments
will be informed for both Music Coco and third party partners in the industry.
Our product will redefine how signings, releases, marketing, promotion and
distribution of musicals will be done.

11. Market Size
10,500
independent
record labels
worldwide
550 albums in
Nigeria annually

12. Benefits of Using the Product
Musicians: It helps artists track and measure their audience (demographic), so they
can release music better suited to them. Know where the fans are located, their age
group and interests. Artists can use the information on our app to get brand
endorsements by convincing brands of their value add. Numbers don’t lie.
Record labels: Music Coco helps get a full view of artists potential or failings. It
removes the guesswork from signing new artists, marketing, distribution and other
efforts. Reduce waste of money and time while focusing on the metrics that ensure
success for the artist.
Brands: It empowers brands with insight to successfully allocate marketing spend for
their next brand ambassador, endorsement, or sponsorship.

13. Benefits of Using the Product
Music blogs and websites: More information at their fingertips to write about a
musician or record label. This takes music journalism to another level backed by
numbers. It is the music industry analyst’s favourite tool, where you can view all
the data you need in a single dashboard.
Music events (Award shows, festivals, conferences etc): Get the true picture
about artists and songs on our platform. Use the insight gained from this data to
plan their event.
TV- Music Countdown shows: Get the numbers about a song or artiste on our
app. Report up-to-date information and inform viewers. It takes music
journalism to a new level.

14. Competition
Acquired by Pandora Acquired by Spotify Acquired by Apple
Companies like NextBigSound, EchoNest and MusicMetric are using global big
music data to provide investment and strategy insights to various kinds of
organizations—effectively focused on Western markets.

15. Competition

16. Local Competition
Owned by musician-entrepreneur, Eldee. They provide airplay data
(Radio and TV) for musicians and advertisers.

17. Competitive Advantage
1st to market
in Africa
Ease of Use
Comprehensive
Dashboard
Available for
public use

18. Business Development Timeline
Low Fidelity demo: We built a rough version demo to perform customer interviews
Customer Discovery: We are currently interviewing 100 users from the music industry
and obtaining feedback and insight to build a low fidelity prototype.
High Fidelity MVP
Customer Development: Reach out to our contact base of 2000 strong users in the
music industry (artists, record labels etc)
Achieve product-market Fit
Launch
Scale

19. Conclusion
Our goal is pretty straightforward, to use data to transform the music
industry globally. The platform will reveal the consumption and
spending patterns of music fans. It will also provide early data signals
that reveal when an artiste is likely to go mainstream or viral. The
platform also reveals the Music DNA of a particular demographic and
also informs the decision of the best digital platform that will give
maximum exposure to a particular artiste.
Music Coco will disrupt the current order of the music industry in
Africa and establish itself as the go-to data and analytics platform for
the global music industry.