The Cloud according to VMware

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The Cloud according to VMware

  1. 1. A User Driven Perspective of The CloudConfidential © 2009 VMware Inc. All rights reserved
  2. 2. “20% of businesses will get rid of all IT assets as they move to cloud by 2012” -- Gartner Research, 12/092 Confidential
  3. 3. "In 2010, IaaS is going to come online in a massive way. I think that SaaS vendors are going to come to the realization that they shouldnt be investing in their own infrastructure.“-Vinnie Mirchandani, www.dealarchitect.com3 Confidential
  4. 4. Headlines are paving the way for buying habit shifts“When asked to list their top technology priorities for 2010, CIOs ranked virtualization as their top area of focus, followed by cloud computing Gartner found.Researchers predicted that companies will invest less in hardware in the coming year and more in hosted solutions as they continue to deal with recessionary budget constraints.”—Infoworld summary of Gartner CIO top trends research4 Confidential
  5. 5. Wall Street is Responding To The Bright Cloud Future5 Confidential
  6. 6. Welcome to a new operational model … Characterized by 5 common attributes: • Abstraction – through virtualization and frameworks, applications are no longer tied to specific hardware or operating system environments (Flexibility) • Shared Resources – infrastructure resources are pooled into virtual datacenters, shared across applications and/or users (Efficiency) • Elastic – resources are dynamically allocated, on-demand, to minimize overhead while guaranteeing resource capacity (Efficiency + Flexibility) • Policy-driven – automation via defined business policies minimizes interaction required to provision, manage, and deliver IT services (Control + User- Centric) ……..and • Self-Service – infrastructure is provisioned without the need for manual approval and intervention, with a pay-for-use approach (User-Centric + Efficiency). Applications can also become ‘users’.6 Confidential
  7. 7. Key Cloud Buying Influencers and Segmentation Application IT Admins Business Developers & Advocates Operators7 Confidential
  8. 8. Application Developers Behaviors in the Cloud •Primary productivity tools= top languages Application of preference ( Java, Ruby, Python, PHP, Developers Pearl, C#) •User Experience KPIs= good documentation, community forums and support, powerful ecosystem where learning investments can pay off. •Willing to learn “just enough sys admin” in order to get a development environment •Increasingly being offered “deploy to the cloud” development tools and cloud binding SDKs8 Confidential
  9. 9. IT Administrators and Operators Behaviors in the Cloud Primary productivity tools are bound to existing processes and management IT Admins frameworks & User Experience KPIs:SLAs, management Operators tool integration, protective SLAs, security, provisioning flexibility. Looking to have an answer from business unit pressure to compete with public cloud characteristics and blend public clouds into existing architecture. Used to heavier weight procurement , security and architecture processes ; adapting to pressures of cloud evolution.9 Confidential
  10. 10. Business Unit Data and Content Productivity Advocates Productivity drivers: Rapid deployments allowing market & customer insights, data Business processing, collaboration, and marketing Advocates programs. User experience KPIs include: SaaS like simplicity of solution deployment, “yes we can” mentality to provision and marketing programs, empower less technical users. Often exploring advanced analytical, big-data, collaboration and media hot topics within their industry of focus. Willing to fund experiments to begin to explore cloud benefits.10 Confidential
  11. 11. IT Operators and Administrators Are The Mass Market…. The evolutionary cloud IT Operations ($$$) will engages core IT budgets Business Advocates but with new efficiencies by Security, Compatibility… offering superior security, management control Developers and compatibility11 Confidential
  12. 12. It is enabled by virtualization … Advanced Virtualization is the key to making all of this happen in an evolutionary way. Virtualization Application Availability Security Scalability Services Infrastructure vCompute vStorage vNetwork Services12 Confidential
  13. 13. … deployed privately or publicly … Hybrid Cloud App Loads Management Management Federation & Choice Cloud OS Cloud OS Standards Private Public Clouds Clouds13 Confidential
  14. 14. VMware vCloud Initiatives Enterprise Choice Ready Only solution for both Broadest ecosystem of Technology Ecosystem external cloud service internal and external cloud providers vCloud Easy to adopt external Built on proven vSphere/ vCenter platform used cloud due to common by 150K+ customers platform, management, and APIs Drive increased scalability, multi-tenancy, Start with internal cloud federation and adopt external cloud Content at own pace Deliver cloud solutions for test/dev, DR, workload distribution, PaaS Largest number of Optimize for new Run existing apps in the enterprise customers apps and cloud with policy and Broad and service frameworks manageability Application providers Compatibility14 Confidential 14
  15. 15. Thank You Q&AConfidential © 2009 VMware Inc. All rights reserved

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