Onur Polat,  bitscope.us New media benchmarking (FB)
Foot Locker – World Map http://www.facebook.com/footlocker User can switch to other Foot Locker’s FB pages by a visual map.
PayPal – Deals PayPal’s FB page with an incentive to increase «Like» clicks… http://www.facebook.com/paypal
KLM – iFLY Magazin http://www.facebook.com/klm It’s great idea to put official magazine as a FB page tab!
KLM – Get Free Tags You could create free luggage tags via KLM’s FB page.  http://www.facebook.com/klm
Bluefly – Twitter http://www.facebook.com/bluefly I can’t imagine a FB page without a twitter tab  
Sears – eGift C lick on the eGifting tab, and purchase your gift card for another lucky  FB  friend ! http://www.facebook....
Macy’s – Logo Macy’s uses QR code on its logo. Snap it! http://www.facebook.com/Macys
Macy’s Bright Ideas Shopping tips and templates…  http://www.facebook.com/mstylelab
Galeries Lafayette – Cadeau Commun Wanna organize group-gift by Galeries Lafatette? http://apps.facebook.com/galerieslafay...
Trendyol – YouTube http://www.facebook.com/Trendyol Don’t forget to add YouTube tab…
M&M’s – Home Page They’re lovely enough to click «like»   http://www.facebook.com/mms
GittiGidiyor.com – The Winners’ List I couldn’t see my name on the list   http://www.facebook.com/gittigidiyor
Burger King – Quiz d) All of the above   http://www.facebook.com/burgerking
Volkswagen – VW Deals Schedule an appointment?…umm…This weekend works for me! http://www.facebook.com/volkswagen
Debenhams – Polyvore The department store puts its private label as a tab! http://www.facebook.com/Debenhams
Bershka – This or that Confused…this or that? http://www.facebook.com/bershka
eBay – Group Gifts Give bigger, give better, give it together! http://www.facebook.com/ebay
Groupon – Jobs Looking for a job? http://www.facebook.com/groupon
Starbucks – Starbucks Card http://www.facebook.com/starbucks The most efficient FB page to manage loyalty card. Compliment...
Heineken – The enterance An attractive entrance of Heineken. http://www.facebook.com/heineken
Philips – Nomiante Philips Nominated already… http://www.facebook.com/philips
Nike Football – Join a club http://www.facebook.com/nikefootball Any chance for Fenerbahçe shirt?
Zara – Events http://www.facebook.com/zara Looking for Zara events…
Red Bull – Home Page Ok, I do click «like» too…  http://www.facebook.com/redbull
Victoria’s Secret – Gift Cards I’m sure «she’ll like»! http://www.facebook.com/victoriassecret
Vogue – Sign Up Sign up to be part of the Vogue community… http://www.facebook.com/vogue
Lacoste – Goodies Screensavers and wallpapers… http://www.facebook.com/lacoste
Harley & Davidson – Home Page A very well-organized FB page by H&D. http://www.facebook.com/harley-davidson
Dell – Tag Team Need recommendations? You need to click on bunch of tags. That’s it! http://www.facebook.com/dell
REI – Home Page http://www.facebook.com/rei Another FB page having user friendly lay-out…
Watsons – Foursquare http://www.facebook.com/watsons Do check-in the Watsons’ store and receive a gift!
http://www.facebook.com/bitscope Thank you! See you around! … and  
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New Media Benchmarking (FB)

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A simple new media benchmarking on facebook pages.

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  • New Media Benchmarking (FB)

    1. 1. Onur Polat, bitscope.us New media benchmarking (FB)
    2. 2. Foot Locker – World Map http://www.facebook.com/footlocker User can switch to other Foot Locker’s FB pages by a visual map.
    3. 3. PayPal – Deals PayPal’s FB page with an incentive to increase «Like» clicks… http://www.facebook.com/paypal
    4. 4. KLM – iFLY Magazin http://www.facebook.com/klm It’s great idea to put official magazine as a FB page tab!
    5. 5. KLM – Get Free Tags You could create free luggage tags via KLM’s FB page. http://www.facebook.com/klm
    6. 6. Bluefly – Twitter http://www.facebook.com/bluefly I can’t imagine a FB page without a twitter tab 
    7. 7. Sears – eGift C lick on the eGifting tab, and purchase your gift card for another lucky FB friend ! http://www.facebook.com/sears
    8. 8. Macy’s – Logo Macy’s uses QR code on its logo. Snap it! http://www.facebook.com/Macys
    9. 9. Macy’s Bright Ideas Shopping tips and templates… http://www.facebook.com/mstylelab
    10. 10. Galeries Lafayette – Cadeau Commun Wanna organize group-gift by Galeries Lafatette? http://apps.facebook.com/galerieslafayette
    11. 11. Trendyol – YouTube http://www.facebook.com/Trendyol Don’t forget to add YouTube tab…
    12. 12. M&M’s – Home Page They’re lovely enough to click «like»  http://www.facebook.com/mms
    13. 13. GittiGidiyor.com – The Winners’ List I couldn’t see my name on the list  http://www.facebook.com/gittigidiyor
    14. 14. Burger King – Quiz d) All of the above  http://www.facebook.com/burgerking
    15. 15. Volkswagen – VW Deals Schedule an appointment?…umm…This weekend works for me! http://www.facebook.com/volkswagen
    16. 16. Debenhams – Polyvore The department store puts its private label as a tab! http://www.facebook.com/Debenhams
    17. 17. Bershka – This or that Confused…this or that? http://www.facebook.com/bershka
    18. 18. eBay – Group Gifts Give bigger, give better, give it together! http://www.facebook.com/ebay
    19. 19. Groupon – Jobs Looking for a job? http://www.facebook.com/groupon
    20. 20. Starbucks – Starbucks Card http://www.facebook.com/starbucks The most efficient FB page to manage loyalty card. Compliments!!!
    21. 21. Heineken – The enterance An attractive entrance of Heineken. http://www.facebook.com/heineken
    22. 22. Philips – Nomiante Philips Nominated already… http://www.facebook.com/philips
    23. 23. Nike Football – Join a club http://www.facebook.com/nikefootball Any chance for Fenerbahçe shirt?
    24. 24. Zara – Events http://www.facebook.com/zara Looking for Zara events…
    25. 25. Red Bull – Home Page Ok, I do click «like» too… http://www.facebook.com/redbull
    26. 26. Victoria’s Secret – Gift Cards I’m sure «she’ll like»! http://www.facebook.com/victoriassecret
    27. 27. Vogue – Sign Up Sign up to be part of the Vogue community… http://www.facebook.com/vogue
    28. 28. Lacoste – Goodies Screensavers and wallpapers… http://www.facebook.com/lacoste
    29. 29. Harley & Davidson – Home Page A very well-organized FB page by H&D. http://www.facebook.com/harley-davidson
    30. 30. Dell – Tag Team Need recommendations? You need to click on bunch of tags. That’s it! http://www.facebook.com/dell
    31. 31. REI – Home Page http://www.facebook.com/rei Another FB page having user friendly lay-out…
    32. 32. Watsons – Foursquare http://www.facebook.com/watsons Do check-in the Watsons’ store and receive a gift!
    33. 33. http://www.facebook.com/bitscope Thank you! See you around! … and 

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