Traditional Heritage Assets:Case Study: Rosebud, Alberta

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Traditional Heritage Assets:Case Study: Rosebud, Alberta

  1. 1. The Creative Rural Economy: From Theory to Practice Traditional Heritage Assets:Case Study: Rosebud, Alberta
  2. 2. Welcome to Rosebud, Alberta• 100 km NE of Calgary• 40 km SW of Drumheller• Population: 100• No Gas Station, No ATM• One 4-way stop
  3. 3. Rosebud, Alberta• A hamlet within Wheatland County• Historical foundations:  Agriculture  Railway  Coal Mining• Current foundations:  Arts  Tourism  Agriculture  Natural Gas
  4. 4.  40,000 annual patrons $1.3 million ticket sales Resident company of artists
  5. 5.  30 Post-Secondary Students Professional Theatre Arts training Mentorship/apprentice model
  6. 6.  Dining Room (theatre patrons) Wild Horse Jack’s Bistro & Grill Rosebud Gift Shop Encana Conference Centre.
  7. 7.  20 full time staff 50 – 100 part time staff $2.7 million budget 40 – 50 volunteers
  8. 8. Heritage Assets Opera House• Granary: 1915 – 1945• Community Hall: 1945 – 1970• Theatre : 1984 – present• 220 seats• Expanded: 1991, Renovated: 2007 – 2008
  9. 9. Heritage Assets Hotel Rosebud• Original Hotel located adjacent to railway• Acquired by Rosebud School: 1975• Serves as administration centre• Features Alberta Supernet and Wireless service• Designated Heritage Building
  10. 10. Heritage Assets Akokiniskiway Gallery• Original Presbyterian Church– built 1915• Changed to United Church in 1953• Vacant by 1972• Converted to Art Gallery – 1983• Recording Studio added - 1998• Performance space renovated - 2005
  11. 11. Heritage Assets Mercantile• Original General Store – built 1911• Included living quarters• Vacant by 1972• Acquired by Rosebud School in 1976• Multi-use facility: dorms, dining, classrooms• $5 million expansion 2009-2011.
  12. 12. Expansion Concept Design - 2003
  13. 13. Expansion Complete 2011
  14. 14. New/Old Features:“Bank” design + Livery Stable
  15. 15. Livery Stable (west view)
  16. 16. Ingredients to Success 5 “P’s” 1. Passion 2. Prepare 3. Partnerships 4. People 5. Patience
  17. 17. 1. Passion • Original Founder: 32 years • Music Director: 22 years • Production Manager: 18 years • Education Director: 17 years • Hospitality Director: 16 years x Wages – below industry standard x Facilities – less than ideal√ Lifestyle: Pursuit of art and education: 24/7
  18. 18. 2. Prepare• Research• Patron Surveys• External Consultants• Preliminary Designs• “Elevator Speech”
  19. 19. 3. Partnerships• Local: church, hall, service clubs,businesses, residents• Government: Province and Federal– cash!• Government: Municipal –infrastructure, by-laws• Donors, patrons, supporters –cash, in-kind, volunteer hours• Time-consuming. Communicationis the key
  20. 20. 4. People• Board: vision, capacity (financesand expertise), passion• Staff: skills, dedication, flexibility,problem-solvers• Volunteers: available, willing. Doyou know their strengths?• Partners – get to know them –they are people first• Key person(s). Who are they?
  21. 21. 5. Patience• Mercantile: 10 year project• Theatre: Ups and Downs• School: Summer camp … highschool … 1 year apprenticeship …4 year academic program• Community – history, “baggage”• Partners – change in electedofficials, corporate decision-makers
  22. 22. Results?• Full-time staff: 20+• Part-time employment: 50 – 100 –mainly youth!• Economic impact  3 B & B’s  Country Inn (20 rooms)  Golf course  RV park  Museum expansion  Café
  23. 23. More Results …• Supplemental income throughrental suites: 20 rooms• New Fire Hall• Government and public attention,interest and awareness
  24. 24. Spin Off’s• Canadian Badlands Passion Play• Badlands Summer School• Chemainus Theatre – B.C.• Rosebud on Radio
  25. 25. Summary 5 “P’s”1. Passion2. Prepare3. Partnerships4. People5. Patience
  26. 26. Traditional Heritage Assets:Case Study: Rosebud, Alberta Bob Davis Executive Director bobd@rosebudtheatre.com www.rosebudtheatre.com www.rosebudschoolofthearts.com

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