How To Make The Most of Online Job Advertising

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Presentation to recruitment agencies entitled: Death by Job Ads: How to Attract More Applications And Kill The Competition

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How To Make The Most of Online Job Advertising

  1. 1. How to Get More Applications And Kill The Competition
  2. 2. Me You lot
  3. 3. • How to optimise your job ads, get them found more often andincrease applications• Learn how jobseekers search for jobs online and what you need todo to make your jobs stand-out• How to write effective job copy• Branding – the benefits, the pitfalls, what works and what doesn’t• Defying job boards myths and understanding the truths• Tips and tricks you can implement immediatelyToday’s sermon…
  4. 4. Perfect job ADVERTS follow the advertising code known as ‘AIDA’Make people notice you foran appropriate reasonDescribe something they wantto know aboutMake them want what you’re offeringInspire them to apply
  5. 5. • Ill-considered categorisation/optimisation• Copy & pasted client job SPEC – jobADVERTS should be posted by consultants• Uninspiring job copy with low keyworddensity• Bereft of company branding(banners, buttons, links, profile)• Lack of personal trigger details(job title, salary, benefits, location)• Poorly formatted• No call to action• Failure to respect the end client!!Bad job ADVERT exampleMain traits of a bad job ADVERT
  6. 6. Time-management through Broadbean technology
  7. 7. Two things make a great recruitment ADVERT:1. Information (the story)2. Presentation (how you tell the story)Recruitment ADVERTS have two key functions:1. They help fill vacancies2. They represent great branding opportunitiesEvery job ADVERT helps to strengthen your brand OR destroy it. Thecompany with the best brand wins.In the war for talent…
  8. 8. • Headline• Introductory paragraph• About the company• Duties• Selection criteria• Benefits• Call to actionGood job advert exampleStructure for writing effective job ADVERTS:

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