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Dan Hare
Driving Change Through Innovation
Birmingham, 16th September
@academyblog
AUTOMATION BEATS
DETERMINATION
Engagement
is now key
Mailbox Actions
info@communigator.co.uk
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Lat...
info@communigator.co.uk
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Lat...
info@communigator.co.uk
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Lat...
Not Telling
Pubic Training Course
Not Telling
Public Training Course
iPhone
Subject = 41
Android
Subject = 38ish
Aaron Yates
Your BMW contract
Hi Lee, we wanted to let you know
that your BMW contract finishes on
31st October.
[AccountManagerName]
Your [VehicleMake] contract
Hi [Firstname], we wanted to let you
know that your [VehicleMake] contrac...
[AccountManagerName]
Your [VehicleMake] contract
Hi [Firstname], we wanted to let you
know that your [VehicleMake] contrac...
Behavioural Demographic CRM
Lead Score Location Date
Email Action Industry Purchases
Website Action Size Relationship
Even...
For every action,
there is an equal
and opposite
reaction
What is the
logical reaction
to a specific
online behaviour?
Contact Us
Shopping Basket
Case Study
Pricing Page
Whitepaper
Event Booking
Product Info
Hours
Days
Weeks
Subject Line
Con...
@academyblog
AUTOMATION BEATS
DETERMINATION
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
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Daniel Hare - Marketing Automation - Birmingham Marketing Conference

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Dan Hare, Head of Customer Service, CommuniGator

Topic: Marketing Automation Simplified

- The most effective way of building a Marketing Automation audience base
- How to group them together
- Choosing the right automated campaign type for you
- How to pick the right one

Published in: Marketing
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Daniel Hare - Marketing Automation - Birmingham Marketing Conference

  1. 1. Dan Hare Driving Change Through Innovation Birmingham, 16th September
  2. 2. @academyblog AUTOMATION BEATS DETERMINATION
  3. 3. Engagement is now key
  4. 4. Mailbox Actions
  5. 5. info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Latest News If you cannot read this email, click here to view it in your browser. Daniel Hare Latest News If you cannot read this email, click here to view it in your browser.
  6. 6. info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Latest News If you cannot read this email, click here to view it in your browser. Daniel Hare Latest News If you cannot read this email, click here to view it in your browser.
  7. 7. info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Latest News If you cannot read this email, click here to view it in your browser. Daniel Hare Latest News If you cannot read this email, click here to view it in your browser.
  8. 8. Not Telling Pubic Training Course Not Telling Public Training Course
  9. 9. iPhone Subject = 41 Android Subject = 38ish
  10. 10. Aaron Yates Your BMW contract Hi Lee, we wanted to let you know that your BMW contract finishes on 31st October.
  11. 11. [AccountManagerName] Your [VehicleMake] contract Hi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].
  12. 12. [AccountManagerName] Your [VehicleMake] contract Hi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].
  13. 13. Behavioural Demographic CRM Lead Score Location Date Email Action Industry Purchases Website Action Size Relationship Event Booking Role Value Survey Response Seniority Contact
  14. 14. For every action, there is an equal and opposite reaction
  15. 15. What is the logical reaction to a specific online behaviour?
  16. 16. Contact Us Shopping Basket Case Study Pricing Page Whitepaper Event Booking Product Info Hours Days Weeks Subject Line Content Call to Action
  17. 17. @academyblog AUTOMATION BEATS DETERMINATION

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