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Dan Hare Driving Change Through Innovation Birmingham, 16th September
@academyblog AUTOMATION BEATS DETERMINATION
Engagement is now key
Mailbox Actions
info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Lat...
info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Lat...
info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Lat...
Not Telling Pubic Training Course Not Telling Public Training Course
iPhone Subject = 41 Android Subject = 38ish
Aaron Yates Your BMW contract Hi Lee, we wanted to let you know that your BMW contract finishes on 31st October.
[AccountManagerName] Your [VehicleMake] contract Hi [Firstname], we wanted to let you know that your [VehicleMake] contrac...
[AccountManagerName] Your [VehicleMake] contract Hi [Firstname], we wanted to let you know that your [VehicleMake] contrac...
Behavioural Demographic CRM Lead Score Location Date Email Action Industry Purchases Website Action Size Relationship Even...
For every action, there is an equal and opposite reaction
What is the logical reaction to a specific online behaviour?
Contact Us Shopping Basket Case Study Pricing Page Whitepaper Event Booking Product Info Hours Days Weeks Subject Line Con...
@academyblog AUTOMATION BEATS DETERMINATION
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
Daniel Hare - Marketing Automation - Birmingham Marketing Conference
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Daniel Hare - Marketing Automation - Birmingham Marketing Conference

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Dan Hare, Head of Customer Service, CommuniGator

Topic: Marketing Automation Simplified

- The most effective way of building a Marketing Automation audience base
- How to group them together
- Choosing the right automated campaign type for you
- How to pick the right one

Published in: Marketing
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Daniel Hare - Marketing Automation - Birmingham Marketing Conference

  1. 1. Dan Hare Driving Change Through Innovation Birmingham, 16th September
  2. 2. @academyblog AUTOMATION BEATS DETERMINATION
  3. 3. Engagement is now key
  4. 4. Mailbox Actions
  5. 5. info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Latest News If you cannot read this email, click here to view it in your browser. Daniel Hare Latest News If you cannot read this email, click here to view it in your browser.
  6. 6. info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Latest News If you cannot read this email, click here to view it in your browser. Daniel Hare Latest News If you cannot read this email, click here to view it in your browser.
  7. 7. info@communigator.co.uk Latest News If you cannot read this email, click here to view it in your browser. CommuniGator Latest News If you cannot read this email, click here to view it in your browser. Daniel Hare Latest News If you cannot read this email, click here to view it in your browser.
  8. 8. Not Telling Pubic Training Course Not Telling Public Training Course
  9. 9. iPhone Subject = 41 Android Subject = 38ish
  10. 10. Aaron Yates Your BMW contract Hi Lee, we wanted to let you know that your BMW contract finishes on 31st October.
  11. 11. [AccountManagerName] Your [VehicleMake] contract Hi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].
  12. 12. [AccountManagerName] Your [VehicleMake] contract Hi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].
  13. 13. Behavioural Demographic CRM Lead Score Location Date Email Action Industry Purchases Website Action Size Relationship Event Booking Role Value Survey Response Seniority Contact
  14. 14. For every action, there is an equal and opposite reaction
  15. 15. What is the logical reaction to a specific online behaviour?
  16. 16. Contact Us Shopping Basket Case Study Pricing Page Whitepaper Event Booking Product Info Hours Days Weeks Subject Line Content Call to Action
  17. 17. @academyblog AUTOMATION BEATS DETERMINATION

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