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Online Reputation Management Guide for Healthcare Industry

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Managing online reputation is of utmost importance for doctors, physicians, hospitals and other healthcare businesses, especially amid the trend of online reviews and ratings, where feedback of one patient has the power to drive away or attract hundreds on new patients. Learn here what are the reputation management challenges faced by healthcare industry professionals and how to overcome them to build an influential online image. Visit w3Police Online Healthcare Reputation Management Solutions for more details.
http://www.w3police.com/healthcare-reputation-management.html

Published in: Healthcare
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Online Reputation Management Guide for Healthcare Industry

  1. 1. HealthcareReputation Management Forahealthyonlinereputation ofDoctors,Physicians& Hospitals
  2. 2. 02 Doctorsspentyearsinbuildingagoodpractice.Rightfully, theydeservetherecognitionforitwheneversomeone searchesforthem.
  3. 3. 03 Morethan50%peoplesearchfordoctorsandhospitalsonline wheneverlookingforanytreatmentforthemselvesor theirlovedones.Andasamatterfact,mostofthem directlycheck fordoctorsandhospitalsonthepopularreviewandratingsites. Onlineusers Offlineusers 55.55% 44.45%
  4. 4. 04 Howexactlypatients findyouontheinternet?
  5. 5. 05 GoogleSearch MostpeopledoGooglesearchbythenameofdiseaseortreatment required. Manydoonlinesearchfordoctors/physiciansorhospitalsbyname. Malar
  6. 6. 06 OnlineWord-of-mouth Reference Socialmediasitesarethe primeword-of-mouth referencesourceonthe internet. PPeoplealsorecommend doctorsandhospitalsonline throughemailandother informationsharingapps.
  7. 7. 07 NicheDirectories MoreInternetsavvypeoplesearchfordoctorsandfacilitiesinniche directoriesforhealthcareindustries.
  8. 8. 08 OnlineReviewSites Onlinereviewssitesaretherealgamechangers. Morethantwo-thirdpeoplemaketheirdecisionaftercheckingdoctorsor facilitiesonratingandreviewsites.
  9. 9. 09 So,howtoattract patientsonline?
  10. 10. 10 GetRidoftheNegativeLinks Notjustcompletelyunhappy,evenaslightlyunsatisfiedpatientcanposta negativereview.Inanycase,negativereviewsdotheworkofbringingyour practicetoahalt. FinancialLosesNegativeReviews NewPatientsDrivenAway $
  11. 11. DoNOTLetGoofYourPatients Engageyourpatientsbyeducatingthem overtheconcernedmatter,address theirneedseffectivelyandaskthem forthefeedbackonyourdifferentonline profiles. FinancialGrowthPositiveReviews NewPatientsDrivenTowards $ 11
  12. 12. FormulatetheRightStrategy Trackallyouronlinementions andlistentowhatpeopleare saying. 12 Engagepeopleinyouronline conversationsandtrytobuild longterm relationshipwith them. Respondaccordinglyonevery mentionandtakegreat cautionswithnegativeones. Doallthesetaskwiththehelp ofOnlineReputation Managementexpertsforbest results.
  13. 13. 13 Remember! YourLossisyourcompetitorsgain Themathissimple.Ifpatientsaren’t comingtoyou,itmeanstheyare goingtoyourcompetitors. Allthis,becauseyouhaveafew reviewsassociatedwithyourname ontopsearchresultsthatyou overlooked. Onlinepresenceisimportant.Onlinereputation managementisImperative.
  14. 14. 14 Actbeforeitistoolate So,whatareyouwaitingfor,take thelead.Protectyourname from harmfullinks,promoteyour practiceacrossdifferentonline channels,keepyoupresent patientsintactandcontinue capturingnewones.
  15. 15. : : : Consultwithw3Policefor effectiveonline reputationmanagement. http://www.w3police.com/ sales@w3police.com +14698443346(US) +919555596666(IN) +918591919191(IN)

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