Online Reputation Threats That Can Slay A Brand
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Online Reputation Threats That Can Slay A Brand
Jul. 7, 2015•0 likes•1,739 views
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You have heard many times that reputation is fragile but what make it so? The common mistakes done by big brands will tell you how digital reputation is brittle. Learn about these threats and save your brand from getting hurt.
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Online Reputation Threats That Can Slay A Brand
- 9 OnlineReputation ThreatsThatAre KillingBrands Fightingonlinebrandwars? Saddleupyourbrandagainsttheseonlinereputationattacksfirst.
- 1 BAD Anytypeofpublicityis goodforthebrandis amyth.Bad/negative mediacoveragecan leadtoatrustdeficit innotime. BAD BAD NegativeMediaCoverage=Ruinedpublicimage
- In2011,Toyotafacedtheireof themediawhenitdelayed recallof5.2millioncarshaving faultysteeringproblems.Later itwasfoundthatthedelaywas notintentionalbutthe damagedwasalreadydoneto theimageofthecompany.theimageofthecompany. Toyota NegativeMediaCoverage-LessonToLearn
- 2 NegativeVisualContent-Picturestalk Negative,shockingorabusivephotos&videosleavegreaterimpactthan wordscan.Biggestblundersofthissortusuallyhappenwhenthepersonal andprofessionallivesaremingledwitheachother. Treatthem separately Abusivephotos ShockingVideos NegativeWords 80% 60% 20%
- NegativeVisualContent-LessonToLearn USAirways USAirwaysaccidentallyposted pornographicpictureswhile replyingtoacustomeron Twitterin2014.Althoughthey madeapublicapologybutit ledtoaseriesofsarcastic tweetsandparodiesofthetweetsandparodiesofthe company.
- 3 FakeAccountsCreatedByHackers–MostMalicious Saveyourbrandfrom fake onlineaccountandintruders whohackwebsite/profilesand thenstartpostingnonsense. Helpusersdifferentiate betweenyouandfakeprofiles inthenameofyourbrand. KeepasimilarpresenceofKeepasimilarpresenceof yourbrandacrossallsocial networks
- FakeAccountsCreatedByHackers–LessonToLearn WhenBPwasdealingwiththe catastropheofoilleakinGulfof Mexico,anewwarfront emergedforthecompanyon Twitter.AFakeaccountwas createdtomakeBPlooklikea companythatdidnotcare abouttheaccident.Thiscreatedabouttheaccident.Thiscreated alotofbuzzandwaseven acknowledgedbymainstream media. WhenBPwasdealingwiththe catastropheofoilleakinGulfof Mexico,anewwarfront emergedforthecompanyon Twitter.AFakeaccountwas createdtomakeBPlooklikea companythatdidnotcare abouttheaccident.Thiscreated BritishPetroleum
- 4 RivalA acksByCompetitors–Keepaneagleeyetocombat Allthesearepartandparcelofbeingabrandbutifyoudon’tcontrolthe aftereffectsintime,theycanleadtoreputationhurt.So,monitoryour presenceconstantlyandmakesureyourtargetusersremainunaffectedof theseattacks. Corporate espionage Falseaccusations bycompetitors Fakestories plantedbyhaters Perception battles
- RivalA acksByCompetitors–LessonToLearn Bendgateisaknown controversyinvolvingiPhone modelsfrom Apple.Although theproblemswerenotmajor, itwashypedbyApple’s competitorsinordertomake theproductslookfaulty. Apple
- 5 Newsjacking–Don’tinvestinaflopshow Usingbreakingnewstoboostyourreputationortryingtogeneratefakemedia coveragecanbackfire.Newsjackingcanuproottrustoftargetaudience,andcan projectyouasunreliablebrand.
- Newsjacking–LessonToLearn Gap,Aclothingline,tooka hugebrandbashingwhenit triedtonewsjackhurricane sandytragedytopromote itself. GAP
- 6 HatePagesAndWebsites–Ignoringisdeathforabrand Commonly,thehaterspost provokingupdates&comments onforumsandsocialnetworks, whichcreatesavoidforpotential customerbaseanddamagesthe onlinereputationofabusiness. ThiscanturnouttobemoreThiscanturnouttobemore defaming,abusiveandvulgar withthreadedcommentsthat follow.
- HatePagesAndWebsites–LessonToLearn isonesuchwebsitethat tarnishestheimageofthe airlineinfrontof prospectivecustomer. iHateryanair.org IHate Ryanair IHate
- 7 OnlineRumors–Nipinthebud Peoplestartbelievingtowhattheyseerepetitivelyandtakeeveryrumorwitha pinchofsalt.Keepaclosewatchonnegativeinformationcirculatedaboutyour businesssonweb. Putafullstoptothem beforetheyaretakenseriously
- OnlineRumors–LessonToLearn MichaelJacksonhasbeenthe receiverofmanyrumors rangingfrom childmolester toplasticsurgeries.This damagedthecareerofthe singerwaybeforehisdeath. MichaelJackson
- 8 ReviewWebsites–Customers’feedbackseasilygetviral One-starincreaseinYelprating leadstoa5-10%increasein revenueforbusinesseswhilea negativecontentcankillthe revenueandgoodwill. DoreputationbuildingtoDoreputationbuildingto saveyourbusinessfrom badreviews
- ReviewWebsites–LessonToLearn Manybrandshavetakena beatingonwebsiteslike ripoffreport.com andyelp, wherebadreviewpagesare common.Thisleadstoahuge backlashofthebrandinfront ofthecustomers. Yelp
- 9 BlackHatGuys–Penultimateformofreputationdisaster Blackhattechniquesareusedfornegativemarketingofthecompetitor. NegativeSEOishighlydifficulttocomeintonoticeandcanproveterribly riskyforbrandimage.
- BlackHatGuys–LessonToLearn isknowntotarnishimageof itscompetitors,butitcrossed thelinewhenitwasfound thatitpaidpeopletowrite negativeonlinereviewsabout HTCphones.Italsohadto payafineforindulgingin suchactivities.suchactivities. Samsung isknowntotarnishimageof itscompetitors,butitcrossed thelinewhenitwasfound thatitpaidpeopletowrite negativeonlinereviewsabout HTCphones.Italsohadto payafineforindulgingin suchactivities. Samsung
- TheBo omLine Youcannotignorethechattergoingonrelatedtoyouoryourbrand.Dealing withnegativeonlinecontentisthetopmostbusinessconcernfor90%ofthe businesses. ‘Stayprepared’istheonlywaytodealwithonlinereputationattacks Incorporateawelllaid ORM strategy Gaintrustofyour consumers Strengthenrelationship withendusers
- Contactw3PolicetoBuild,Repair,MonitorOnlineReputation Callusat: {IND}+91-9555596666 {USA}+14698443346 E-mailusat: sales@w3police.com VisitOurwebsite: http://www.w3police.com/ Internetistheharbingeronopeninformationsharing. YouwillneverknowwhenyourBrandisbeingattackedorbeencriticized.