1.
s e a r c h

2.
Despite the slowdown in the economy, the global construction
industry is still expected to reach a 3.1% growth by the end of
2020. As much as 50% of contractors still expect an increase in
profits over the course of the next 6 months.

3.
At the forefront of digital
marketing strategies is Search
Engine Optimization or SEO,
spurred by the fact that up to
93% of Internet users use a
search engine when they
get online.
It is expected that general contractors will face new hurdles, particularly in attracting new customers in this current
global scenario. Operating in an industry that was predominantly focused in traditional and word-of-mouth marketing,
contractors are now looking into digital marketing arenas to open doors to new markets and clientele base.
What contractors need is to work with a suitable agency that offer effective Contractor SEO services. The following
provides an overview of SEO services for contractors and how they can identify and hire the services of a reliable
agency to help them grow their business.

4.
UNDERSTANDING
CONTRACTOR
SEO SERVICES
Before diving into the process of looking for the right digital marketing agency, you must
first have a clear understanding of what Contractor SEO services is all about. Basically, SEO
involves strategies and tactics that can help optimize your websites and make them easier
for your targeted clients to find.

5.
Most general or specialized
contractors are targeting clients from
a localized or specific geographical
area. As much as 97% of these clients
make use of search engines to look for
a viable contractor or service provider
near them. Contractor SEO services
provide the tactics specifically
streamlined to help your business get
to the top of these searches.

6.
The construction industry is
predominantly focused in
traditional marketing channels
when engaging potential clients. So,
many firms are still hesitant to jump
the digital marketing bandwagon
and feel that SEO is not suitable for
their line of business.
THE BENEFITS OF
HIRING CONTRACTOR SEO SERVICES

7.
New technologies make almost everything accessible with a click of a button or a swipe
of a finger. That is why as much as 61% of marketers placed SEO at the top of their
inbound marketing strategies in a bid to get to the top five of search engine results – and
contractor firms should follow suit. The following benefits will show them why:
In a digitally connected world, search engines rule and the top
spots of search results are where ranking truly matters – up to
67.6% of all clicks go to the top five organic search result spots!
Contractor SEO services make it possible for your business to tap
into this power of search engines.
• TAPPING INTO THE POWER OF SEARCH ENGINES
WITH CONTRACTOR SEO SERVICES

8.
The continuous increase in wages and salaries of construction
workers and the increasing costs of construction materials put
most construction firms at a definite financial disadvantage. That is
why many contracting firms are reluctant to spend more money on
advertising. Contractor SEO services however provide a very
cost-effective marketing solution that delivers tangible results.
• GET MORE COST BENEFITS WITH
CONTRACTOR SEO SERVICES
Attempting to handle digital marketing campaigns on their own
will give you minimal or even zero positive results even after
working for 6 to 12 months or even more. The streamlined strategies
implemented by Contractor SEO services can deliver faster results
and achieve a high 14.6% close rate from the leads you generate.
• FASTER POSITIVE RESULTS ARE ACHIEVED
WITH CONTRACTOR SEO SERVICES

9.
THE PROCESSES YOU
SHOULD LOOK FOR
IN CONTRACTOR
SEO SERVICES
The U.S. construction industry loses $177 billion in labor costs due to non-optimal activities.
In most of these firms, many of their construction professionals spend up to 14 hours a
week doing non-productive activities.

10.
So why should your people spend
their precious time and resources
doing digital marketing activities that
they have no expertise on, instead of
focusing on core business processes?
You should look for a suitable agency
that offers Contractor SEO services to
handle the work for you. But don’t
jump at the first ones that come along
offering their services.
Contractor SEO services offering a comprehensive workflow is a good indication that the
agency you will be working with is a suitable one. The key process steps that should be
conducted includes:

11.
A Preliminary Consultation that will help the Contractor SEO
agency get a clear understanding of your business. Without
such understanding, how can they formulate a cost-effective
Contractor SEO strategy that will work?
The agency should conduct an SEO Audit and Website Health
Check to give you an assessment on how your website and
online presence is performing
Up to 78% of local searches is conducted via mobile devices, so
it is important that the agency will conduct and Audit Your Site
for Mobile-Friendliness to gauge your online presence if it is
mobile-friendly or not.
The agency should be able to pair your SEO needs with an
arsenal of ready-made solutions and recommended services
that can deliver the targeted results as part of their Product
and Services Development efforts.

12.
• After the assessments are made, the Contractor SEO agency will
give a comprehensive SEO Recommendation Report outlining
their findings and their recommendations on how you can
achieve your contractor business goals through SEO
• The agency through its Project Management Team should be
transparent enough to provide you with comprehensive
Timelines and Milestones Chart that outlines all key activities,
milestones and their targeted completion dates.
• A specialized Team of Digital Marketing Experts led by
experienced and responsible Project Managers should be
assigned to provide you with Contractor SEO services and
client support.

13.
WHAT SHOULD YOU EXPECT
FROM A SUITABLE CONTRACTOR
SEO SERVICES AGENCY?
As a contractor, you might be aware
that the construction industry is
most probably one of the least
digitized industries and many firms
are still entirely paper-based. There
are a lot of valuable data and
content that can be used for
marketing but up to 95% of such
data goes unused.

14.
A suitable contractor SEO services agency should help your business make use of such information as part of a
comprehensive array of deliverables. This involves the planning and execution of various digital marketing activities
related to boosting SEO performance which should include but are not limited to:
These top-quality SEO services are what you should expect from suitable Contractor SEO agency that will jumpstart
your digital marketing initiatives, boost your online presence, drive traffic and ranking, convert more potential
clients, and generate revenue for your business.
WEBSITE AUDIT
AND HEALTH CHECK
KEYWORD RESEARCH
ON-PAGE
OPTIMIZATION
LINK BUILDING
HIGH-QUALITY
CONTENT CREATION
PERFORMANCE TRACKING
AND MONITORING

15.
Just like word-of-mouth marketing, an effective Contractor SEO campaign is like an extra jackhammer that you can have wield
effectively at your disposal, allowing you to continuously generate results – without the drain on your resources and competencies.
When you decide on hiring Contractor SEO Services to boost your digital marketing offerings, look for a suitable agency that
exhibit the characteristics outlined earlier. Such an agency should also be dedicated to help you generate favorable results from
your SEO strategies and efforts, and are willing to go the extra mile to help you achieve your goals.

16.
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
1. https://www.reportlinker.com/p05751454/Global-Construction-Outlook-to-Q4-Update.html?utm_source=GNW
2. https://www.abc.org/News-Media/News-Releases/entryid/16909/construction-contractor-confidence-surges-into-2020-says-abc
3. https://www.searchenginejournal.com/seo-101/seo-statistics/
4. https://bit.ly/32ZxLYK
5. https://www.wordstream.com/blog/ws/2015/10/06/smx-east
6. https://www.stateofinbound.com/?__hstc=20629287.9d1234faf6274f06ac0b2d8dc0d5bd9d.1558380913243.1574887448535.1575403018587.161&__hssc=20629287.1.1575403018587&__hsfp=2484520036
7. https://www.zerolimitweb.com/organic-vs-ppc-2019-ctr-results-best-practices/
8. https://www.bls.gov/
9. https://www.bdcnetwork.com/construction-material-prices-increase-steadily-june
10. https://www.webfx.com/blog/search-engine-optimization/8-google-search-statistics-prove-need-seo/
11. https://www.plangrid.com/ebook/construction-disconnected/
12. https://www.mckinsey.com/industries/capital-projects-and-infrastructure/our-insights/imagining-constructions-digital-future
13. https://constructionblog.autodesk.com/uk-construction/
14. https://www.fminet.com/wp-content/uploads/2018/11/FMI_BigDataReport.pdf