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DLSU Dasmariñas - Social Media Etiquette for PH College Students


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May 10, 2017 at De La Salle University-Dasmariñas. I gave this presentation for over 400+ students of the said university for responsible usage of social media or "Social Media Etiquette" together with the Actress Giselle Sanchez with her topic "Citizen Journalism"

I enjoyed sharing these tips so Millennial students are aware of the power of social media and how they can use it responsibly.

Disclaimer: "Think before you click" is the original initiative of GMA Network for responsible usage of social media.

Official event announcement at DLUS Dasma USC page:

Published in: Social Media
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DLSU Dasmariñas - Social Media Etiquette for PH College Students

  2. 2. Quick Summary Pat 1 1. Social media statistics (PH). 2. 2 common usages of Social Media (PH and World). 3. Social media best practices.
  4. 4. FACEBOOK In 2016, Facebook had over 1.6 billion daily visitors. 22% of the world’s total population uses Facebook. 75% of male internet users and of 83% female internet users are on Facebook.
  5. 5. INSTAGRAM AND TWITTER of millennials check Twitter at least once per day. 32% of teenagers consider Instagram to be the most important social network. Females are more likely to use Instagram (38%) than men (26%). Most Instagram users are between 18-29 years old. 81%
  6. 6. THE PHILIPPINES Facebook is the most actively-used social media platform (57%), followed by Youtube(56%), FB messenger (46%) Data came from WeAreSocial SG: alsg/digital-in-2017-southeast-asia
  7. 7. THE PHILIPPINES 1. PC users spend an average 9 hours per day 2. Mobile net users spend an average 3 hours and 36 minutes 3. Social media browsing average usage is 4h and 17 minutes in any devices.
  8. 8. THE PHILIPPINES 1. Checking emails 2. Visits a social network 3. Use a search engine like Google 4. Look for product information 5. Listen to Music
  10. 10. PERSONAL USAGE Because its audience is meant to be people you know personally, there is a lot of freedom in many aspects such as posts, profile pictures, bios, etc. A way to engage with family and friends regardless of their current location.
  11. 11. PERSONAL USAGE Personal usage benefits: 1. OFW workers to connect with families in PH 2. LDR relationship 3. Get updated with companies/brands you like 4. Get updated with government orgs and emergency news. 5. Catch up with friends an families.
  12. 12. BUSINESS USAGE Involves strategizing, quality control, consistency, and being able to measure analytics for evaluation of results. A way to connect with their market on a more personal level It is essential to build and maintain an image that you want to present to your audience.
  13. 13. BUSINESS USAGE Types of business that can benefit from social media: 1. Traditional or start-up businesses 2. Network marketing or MLM 3. Cafés and other food business 4. Small, medium and big businesses 5. Non-profit organization 6. Schools
  14. 14. BUSINESS USAGE What you can do in Social Media for your business: 1. Boost brand awareness 2. Get more followers 3. More physical customers to your storefront 4. More inquiries or leads 5. More phone calls 6. More sales
  16. 16. CHECK YOUR PROFILE’S PRIVACY It’s important to make sure that you are not accidentally sharing info that you didn’t intend to be seen by people other than your friends or followers. By not doing so, you are at risk of identity theft or have unwanted people pester you.
  17. 17. CHECK YOUR PROFILE’S PRIVACY Facebook’s Privacy Settings and Tools allow you to edit your preferences on who can see your posts, who can contact you, and who can search for you using your email address or phone number.
  18. 18. CHECK YOUR PROFILE’S PRIVACY You also have the option of choosing who can send you private messages, tag you in images or tweets, and search for you using your email address or phone number. In Twitter and Instagram, you can toggle between having a public account or a private account where you can control who can follow you and can see your posts.
  19. 19. THINK BEFORE YOU CLICK Remember: we all have the right to express ourselves, but not in a way that disregards the rights of others. Think twice before posting anything that can endanger your privacy and security, or hurt you and others.
  20. 20. THINK BEFORE YOU CLICK Freedom of speech and expression is not absolute, and you can be held criminally liable for slander or libel especially since social media is a public stream.
  21. 21. THINK BEFORE YOU CLICK • Minimize ranting and slamming • When doing arguments to somebody refrain from using swear or bad words • Never allow emotions get the best out of you in social media
  22. 22. THINK BEFORE YOU CLICK • What will people get out of these posts? • Will people learn something from these? • What will my father or mother feel when they see these posts?
  23. 23. DON’T POST PERSONAL INFORMATION As a general rule, never post your: • Birth year • Middle or mother’s maiden name • Home address • Social security number (and other ID numbers) • Password • Mobile or phone numbers • Credit or debit card numbers • And other pieces of information that can be traced to your identity.
  24. 24. DON’T POST PERSONAL INFORMATION Identity theft Case:
  25. 25. DON’T POST PERSONAL INFORMATION Identity theft Case:
  26. 26. YOUR PROFILE DOES GET CHECKED OUT BY POTENTIAL EMPLOYERS Think of this as an extension of your resume or interview. Employers want to evaluate the type of person you are, and if you are a good match to the company’s culture. If you present any discrepancy with your projected image as to that of your social media identity, it may cost you the job.
  27. 27. YOUR PROFILE DOES GET CHECKED OUT BY POTENTIAL EMPLOYERS Want a high-paying and rewarding JOB? Then fix your profile and project an image that are exact relevant to what your potential employers might look.
  28. 28. YOUR SOCIAL MEDIA PROFILE SPEAKS FOR YOURSELF Your social media profile is an extension of your image and reputation, much like the clothes you wear, the places you go to, and the things you like. It is a representation of who you are.
  29. 29. YOUR SOCIAL MEDIA PROFILE SPEAKS FOR YOURSELF Never post, like, share, retweet, comment, or fave anything that you wouldn’t want to be associated with you. If you have friends whose opinions you cannot respect or does not respect yours, never hesitate to unfriend or unfollow them.
  30. 30. YOUR SOCIAL MEDIA PROFILE SPEAKS FOR YOURSELF Remember that social media is like being in a public place where you can freely express yourself, only in a digital world. But unlike a public place, whatever you post is imprinted forever in the internet.
  31. 31. DON’T BE A ZOMBIE For all the greatness of social media, it shouldn’t be the center of your lives. There is more to life than social media, and many teenagers nowadays tend to throw away this fact. Remember: there are plenty of opportunities to log in, but there is only one opportunity to savor the moment. Don’t let it pass.
  32. 32. DON’T BE A ZOMBIE Savor and Live in the NOW!!
  33. 33. Final Recap 1. Check your profiles privacy 2. Think before you click 3. Don’t post personal information 4. Your profile does get check by potential employees, so be careful. 5. Your social profile speaks for yourself. 6. Don’t be a social medie ZOMBIE
  34. 34. Social media is a very powerful tool like gravity. Your proper usage of this tool can affect your personal, career and business lives. Start using social media responsively starting today and let it work for you. Jomer B. Gregorio
  35. 35. Like my Page on Facebook to get the download link of this presentation later today. Don’t forget to use #smsummit2017 for your social posts and selfies ☺