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Building a Personal Brand Through Social Media - PUP Manila

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Was at the Polytechnic University of the Philippines earlier to deliver a 30-minute seminar on how one can build and manage personal branding using social media.

I covered the basics of personal branding and some ways on how it can be strengthened through personalization, focus on a particular platform, and consistency. A big thank you to the PUPians for inviting us!

Official pics are here: https://www.facebook.com/pg/jomerbgregorio/photos/?tab=album&album_id=2028176593889949

Published in: Business
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Building a Personal Brand Through Social Media - PUP Manila

  1. 1. Personal Branding is basically how people remember you and how you present yourself. It is more than just a trademark for it focuses on you as a person - your experience, talents, character, and unique point of view. Good or bad personal BRAND, you can CHANGE IT for the better.
  2. 2. This doesn’t mean self-promotion which usually means posting only ABOUT YOU, your selfies, your foods, travels, and other narcissistic posts. ME attitude these days are rampant, its self- promotion and must be avoided. Managing your positive personal brand requires you to be a great role model, mentor, and/or a voice that others can depend upon.
  3. 3. Nielson Consumer Survey found that only 33% of buyers trust messages from a brand, while 90% trust messages from an individual they know. Developing your personal brand is essential for the advancement of your career and development not only as a leader, but also as a trustworthy business owner.
  4. 4. Potential employers check applicants social media profile. Source: https://www.monster.com/career-advice/article/social-media-tips-job-search
  5. 5. Potential employers check applicants social media profile. Source: https://www.linkedin.com/pulse/do-potential-employers-check-your-social-media-yes-neil-rooney/
  6. 6. Successful personal branding has 5 key aspects: 1. Authenticity – Your personal brand should show who you actually are. It should reflect your strengths, your preferences, your interests, etc. 2. Consistency – The way you project yourself, and the way you communicate with your audience should be consistent across all the platforms you use.
  7. 7. 3. Expertise – The most successful influencers build their expertise within a specific industry, vertical or niche. 4. Story – A great story tells people who you are, what you stand for, and how you got to where you are today. 5. Visibility - You need to be actively promoting yourself and marketing your personal brand on your social media profiles, your personal website or blog, on web forums, etc.
  8. 8. Step 1: Decide on what personal brand you want to build. Every brand is based on a few qualities. For instance, Apple is often described as fun, slick, stylish, cutting-edge, reliable, and virus- free.
  9. 9. You need to do the same. Choose a handful qualities about yourself that you want to be known for. Maybe you are witty, a movie buff, a fashion aficionado, or a digital marketing expert. Remember: Don’t pretend to be someone you are not because of it won't work.
  10. 10. Step 2: Showcase your personality When showcasing your personality, you need to: show your charm and be yourself and let people see the genuine you. The best way to do it is by joining groups that will allow you to share your experiences with people who have same or relevant interest as yours.
  11. 11. Connecting with and even collaborating with influencers is another effective way to build your personal brand and get yourself seen, but it takes time. You have to develop a relationship with influencers before they’ll want to work with you. Privacy is an important factor to consider when building your personal brand on social media. Balance with the things that you post online and be responsible enough to have a meaningful contribution to the online community.
  12. 12. Step 3: Personalize Your Posts With so many brands and people establishing their online presence nowadays, it’s easy to be left unheard if you do not have a branding that’s uniquely yours. Social media has the distinct lack of establishing a personality using the conventional cues we often receive in face-to-face conversations, such as facial expressions, tone, and pitch of voice, body language, etc.
  13. 13. By personalizing your posts, you are bypassing this limit and providing your audience with the image that you want them to imagine of you — as if you and your audience are standing in front of each other and engaging in a real-life discussion.
  14. 14. Step 4: Focus on One Network First Focusing on so many accounts at the same time — especially if you are just starting out — can needlessly exhaust you. It is essential to build your brand on one network first, then think about expanding later when you have managed to establish and solidify your branding in your primary network.
  15. 15. The best place to start is Facebook, as it is relatively easy to clear out the details and experiment with your branding on this platform due to its flexibility. Among the many benefits of starting out with Facebook are the following: You are not restricted to a particular type of post you can make. You can opt for images, videos, GIFs, polls, simple status updates, notes/documents, links, etc.
  16. 16. There is a large post character limit — 63,206 characters. This gives you hardly any limit on how much you can say in one post. Likewise, you can comment up to 8,000 characters, describe your page in 155 characters, and name your page/profile within 50 characters. You can easily edit, schedule, and backdate posts. This is helpful if you need more refinement of your posting and scheduling, ensuring that you can still stay relevant to your audiences even when you are offline.
  17. 17. Facebook has 2.01 billion monthly active users as of June 30, 2017 which means that you will be able to connect more with the market and more accurately observe their response to your branding.
  18. 18. Step 5: Be Consistent Personal branding is all about establishing an image and then making that image connect back to you. A brand is built on consistency, on a familiar design, tone, and foundation. It can also be torn down by just a few instances of inconsistency.
  19. 19. It must be memorable, as people are more likely to remember you if you have managed to associate yourself with certain aspects, such as your voice, color schemes, posts, comments, posting times and schedules, etc. Pick a specific style and stick to it across all your posts and comments — and across platforms when you have ventured out. Keep a uniform schedule for posting based on the activity times of your intended audience.
  20. 20. This not only helps you reinforce your brand personality but also makes you more accustomed to using it in all your social media activity.
  21. 21. Step 6: Focus on Value A key component of building a personal brand is knowing what you have to offer your audience. What exactly are you giving them in exchange for their time and attention?
  22. 22. Whether you plan to offer resources for digital marketing tips, fashion advice, or to be an expert on the local music scene, you need to be able to communicate it clearly to your audience. Boil it down to a single sentence you can use if someone asked you to describe yourself, and you are all good to go.
  23. 23. Step 7: Established yourself as an authority via content marketing Content marketing allows us to tell a story about whom we are while showcasing our brand. Through text or video blogging, for instance, you will be able to discuss certain things that you find interesting, which in turn shows your unique thinking and mindset to your target audience.
  24. 24. It also allows us to expand your personal brand presence. Generating high-quality content is the backbone of social, SEO, and email marketing strategies, which is to say that content marketing the single biggest way that creates value for brands of all shapes and sizes. Routinely creating and sharing your distinct content is an easy way to turn your brand into an asset that’s creating value for you in the real world.
  25. 25. A Belarusian American entrepreneur, author, speaker and internet personality. Best known for his work in digital marketing and social media, leading New York-based companies VaynerMedia and VaynerX. Uses his brand to help people uncover their strengths and use those strengths to achieve their goals. To enhance his brand, Gary focuses on his content and his audience. He regularly reviews user comments and analyzes important distribution metrics.
  26. 26. A Filipino author, entrepreneur, and speaker who has done 2,000 talks in over a decade of public speaking experience. He is the best-selling author of the book: YOUnique “Understanding Others by Understanding YOU” and YOUnique Youth. Uses his brand to bring positive change and help others achieve their fullest potential. Mainly use high-value content such as motivational books and in-person events such as leadership workshops to build his brand.
  27. 27. A Filipino motivational speaker, TV and radio personality, and author. Authored three bestselling books, “Till Debt Do Us Part: Practical Steps To Financial Freedom,” “For Richer and For Poorer,” and “Rich God Poor God,” Uses his brand to help people get out of debt and be financially-independent. Builds his brand by publishing blogs, creating video content, and doing TV guestings.
  28. 28. A Filipino strategic businessman, writer, television, and events host, and motivational speaker. Founder, publisher, and editor-in-chief of WhenInManila.com Uses his brand to share the importance of personal branding in building portfolio and personal career. Maintains a strong online presence through his social media accounts and website.
  29. 29. A Filipino-American international keynote speaker, and world’s first licensed armless pilot, as well as first armless black-belt in the American Taekwondo Association. Uses her brand to show people the way to acceptance and motivate them to achieve their full potential.
  30. 30. All of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called you. —Tom Peters Your brand is what people say about you when you are not in the room. --Jeff Bezos
  31. 31. Follow me on Facebook: https://www.facebook.com/jomerbgregorio/ Add me on Linkedin: https://www.linkedin.com/in/jomergregorio/ Ill share the copy of this presentation today!

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