OUT S OUR CI NG SEO AND SOCI AL M E DI A
                       &
       V I DEO PR OMOT I ON ST R AT EGI E S

           ...
Workshop Objectives

 Keys                       Explore Strategies to Grow Your Business Online

                        ...
About Jim Gibson

                                                               Areas of Expertise:

o Serve SMB Clients ...
Question #1


  “Should I perform social media in-house or hire outside pros?”

                                     Insid...
Outsourcing SEO




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities....
Question #2


“How much social media experience does your firm have?”


  o    Years performing social media
  o    Number...
Question #3


      “How well do you handle your own social media?”



o   FaceBook fans
o   Twitter followers vs followin...
Question #4


“How do you integrate traditional marketing with social media?”


  o Solicit opinions and feedback
  o Chan...
Question #5


          Who handles social media in your firm?




              o    Senior Staff
              o    Juni...
Question #6

“How do you measure ROI in Social Media campaigns?”

                                 ROI =(Return – Cost)/Co...
Question #7

What is your process in performing a social media campaign?




    ™ Online Media Today, ™GibSEM & ™ Silver ...
Hub & Spoke

                 Syndicate                                                          Reciprocate
             ...
Question #8

“What tools do you use to manage & report for clients?”




  ™ Online Media Today, ™GibSEM & ™ Silver Dove P...
Question #9


“Can you show case studies that demonstrate your
   capacity to deliver results for your clients?”




™ Onl...
Question #10


“What is a social media virtual assistant and is that a good
  way to go for managing my social media campa...
About Michael Gier




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entiti...
About Michael Gier




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entiti...
Video

     Strategies to Promote Your Video’s!




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademar...
Video

The Video Possibilities Are Endless

Video Components
 •   Home Page Introduction
 •   About Us
 •   Testimonials
 ...
Video
                                     Add Video to Your Site




™ Online Media Today, ™GibSEM & ™ Silver Dove Produc...
Video

                   Spokesperson Walks Onto Your Website




™ Online Media Today, ™GibSEM & ™ Silver Dove Productio...
Video

           Spokesperson Walks Onto Your Website Header




™ Online Media Today, ™GibSEM & ™ Silver Dove Production...
Video

The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.




       ™ Online Media Today, ™GibSEM & ™...
Video
      When Someone Leaves Your Site Use A Popup With
        A Spokesperson To Encourage Them to Buy!




™ Online M...
Video

       “Free Tips” - Opt In Email Subscriptions
Create a series of video tips with real beneficial information.
Sho...
Video

                            Questions and Answers
     You are an expert in your field so answer 4 or 5
questions t...
Video

  If you don’t use video, you’re missing out!
Studies show an estimated 90% of people would
rather watch a video, t...
Video

  Video For Internet Marketing Is A Must!
     The goal is to bring customers to your website.
It’s a fact, Google ...
Video


Ideas For Ways to Promote Your Video Online




   ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are T...
Video




Upload your video once using tubemogul.com and they will
 add your video to every video sharing site you’ve chos...
Video

Ideas For Ways to Promote Your Video Online
Use Google and Delicious to find video blogs that post interesting
onli...
Video

Ideas For Ways to Promote Your Video Online
Upload your video to Facebook and MySpace.




Tell those following you...
Video

Ideas For Ways to Promote Your Video Online
Produce and release creative and entertaining video’s often. The
more v...
Video

   Ideas For Ways to Promote Your Video Online
                                          Viral Video Marketing
Vira...
Video

  Ideas For Ways to Promote Your Video Online
                                         Viral Video Marketing

Creat...
Video

                    Implement These Strategies and Watch
                    Your Business Grow Tremendously.




™...
Don’t Miss Out!




                www.onlinemediatoday.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are...
FIND US ON…




www.OnlineMediaToday.com/social-media.html
   ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions ar...
Our Next Workshop
                                                                             April 15th, 2010




™ Onli...
Join Us On Meetup and
        RSVP For Our Upcoming Workshops




www.meetup.com/Online-Media-Today-Internet-Marketing-Wor...
Tonight’s Event Sponsored By:




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respec...
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Social Media Outsourcing: 10 Must Ask Questions & Online Video Promotion: Tips to Get Your Video Found Online

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Jim Gibson (GibSEM Group) discusses the 10 questions you must ask if you are considering outsourcing social media campaign management. Also, Michael Gier (Silver Dove Productions) great tips on how to promote your video online.

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Social Media Outsourcing: 10 Must Ask Questions & Online Video Promotion: Tips to Get Your Video Found Online

  1. 1. OUT S OUR CI NG SEO AND SOCI AL M E DI A & V I DEO PR OMOT I ON ST R AT EGI E S T H E A P P L I C AT I O N O F N E W M E D I A I N CONSUMER ENGAGEMENT ONLINE www.OnlineMediaToday.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved.
  2. 2. Workshop Objectives Keys Explore Strategies to Grow Your Business Online o Hiring a Social Media Expert: 10 Must Ask Questions Take Notes o Video for Business: Promotion Strategies o Best Practices for On-Site Optimization o SEO 101 – An Overview o Best Practices – What Pros Do Resources o Outsourcing SEO – What to Consider You will learn what to ask when outsourcing SEO & Social Media campaigns as well as best practices for SEO and Video Homework Optimization. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  3. 3. About Jim Gibson Areas of Expertise: o Serve SMB Clients o Search Engine Marketing (SEM) o Internet, Telecom, Real Estate, o Search Engine Optimization (SEO) MLM, Non-Profit o Social Media Optimization (SMO) o About Jim Gibson o Cause Marketing o Online Community Development o Company/User Reputation Management o User Generated Content (UGC) Management Certified Search Engine Marketing Professional ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  4. 4. Question #1 “Should I perform social media in-house or hire outside pros?” Inside Staff Outside Agency Pros Cons Pros Cons Full Control Expense Resident Experts Not Customized Dedication Employee Issues Speed & Reach Lack of Control Create Internal Lack of Expertise Direct From Afar Limited Knowledge Buzz of the Company Knows Company, Poor Execution Goal Oriented Doesn’t Culture, Customers Understand Culture Flexibility Learning Curve Massive Arsenal No Customer Experience Before thinking about outsourcing social media, be sure that you first figure it out for yourself. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  5. 5. Outsourcing SEO ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  6. 6. Question #2 “How much social media experience does your firm have?” o Years performing social media o Number/type of clients o # Employees who’s primary function is social media o Senior social media staff bios o Company blog – is it current? o Social media profiles (Company/Execs/Staff) ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  7. 7. Question #3 “How well do you handle your own social media?” o FaceBook fans o Twitter followers vs following o Update frequency (including blog) o Broadcaster vs reciprocal o Custom designed pages o Value-added content http://grader.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  8. 8. Question #4 “How do you integrate traditional marketing with social media?” o Solicit opinions and feedback o Channel promotions & give-aways o Make social networks easy to find by incorporating: • Website links to social networks • Sharing widgets • Embedded email signatures • Multi-Media • Marketing collateral • Press Releases ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  9. 9. Question #5 Who handles social media in your firm? o Senior Staff o Junior account execs o Interns o Outsourced/overseas ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  10. 10. Question #6 “How do you measure ROI in Social Media campaigns?” ROI =(Return – Cost)/Cost Impact Metrics o Click-throughs o Impressions Must Assign a Monetary o Followers Value o Page views o Interactions o Bookmarks 84% of social media users do not measure ROI! Source: eMarketer ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  11. 11. Question #7 What is your process in performing a social media campaign? ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  12. 12. Hub & Spoke Syndicate Reciprocate LinkedIn Groups Digg Twitter Blog YouTube Technorati FaceBook Create Communicate ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  13. 13. Question #8 “What tools do you use to manage & report for clients?” ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  14. 14. Question #9 “Can you show case studies that demonstrate your capacity to deliver results for your clients?” ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  15. 15. Question #10 “What is a social media virtual assistant and is that a good way to go for managing my social media campaigns?” Benefits: o Recommend right SM platforms o Quickly set up & interconnect profiles o Proficient with tools o Connect with appropriate networking groups o Manage updates and content syndication o Understands SM protocols o Help to define goals o Can be significant cost savings Avoid!! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  16. 16. About Michael Gier ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  17. 17. About Michael Gier ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  18. 18. Video Strategies to Promote Your Video’s! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  19. 19. Video The Video Possibilities Are Endless Video Components • Home Page Introduction • About Us • Testimonials • Landing Pages • Product Demonstrations ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  20. 20. Video Add Video to Your Site ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  21. 21. Video Spokesperson Walks Onto Your Website ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  22. 22. Video Spokesperson Walks Onto Your Website Header ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  23. 23. Video The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  24. 24. Video When Someone Leaves Your Site Use A Popup With A Spokesperson To Encourage Them to Buy! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  25. 25. Video “Free Tips” - Opt In Email Subscriptions Create a series of video tips with real beneficial information. Show the first one, then have a sign up form below the video so that customers can opt in for future video’s sent by email. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  26. 26. Video Questions and Answers You are an expert in your field so answer 4 or 5 questions that would be important to your potential clients. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  27. 27. Video If you don’t use video, you’re missing out! Studies show an estimated 90% of people would rather watch a video, than read about your company. Average Conversion Rate For Text Only Sites - 1% Average Using Video - 12% ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  28. 28. Video Video For Internet Marketing Is A Must! The goal is to bring customers to your website. It’s a fact, Google is placing a much higher value on videos and is giving top search engine placements to them. With this advantage and the traffic it can generate, video marketing has become a very popular marketing method in the online market space. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  29. 29. Video Ideas For Ways to Promote Your Video Online ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  30. 30. Video Upload your video once using tubemogul.com and they will add your video to every video sharing site you’ve chosen. www.tubemogul.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  31. 31. Video Ideas For Ways to Promote Your Video Online Use Google and Delicious to find video blogs that post interesting online videos and email them about your video. Email blogs that talk about your videos topic. If your video is about animals then email pet blogs. Post your video in applicable discussion boards and busy forums. Be sure what you post is pertinent to the forum, and of course always read and stick to their rules. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  32. 32. Video Ideas For Ways to Promote Your Video Online Upload your video to Facebook and MySpace. Tell those following you on Twitter. If your video is newsworthy you may want to send out a press release. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  33. 33. Video Ideas For Ways to Promote Your Video Online Produce and release creative and entertaining video’s often. The more video’s out there, all properly optimized, the better. The thumbnail is very important. Using the right one will catch peoples attention so make it sharp, clear, eye catching and related to your video. Just as important is a catchy title to persuade people to watch your video. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  34. 34. Video Ideas For Ways to Promote Your Video Online Viral Video Marketing Viral Video Marketing is far more cost effective than direct mailing, pay per click ads, or even search engine marketing when promoting your site. Viral video marketing generates a high, fast response rate because people enjoy the video and pass it on to others. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  35. 35. Video Ideas For Ways to Promote Your Video Online Viral Video Marketing Creativity creates the buzz! Provide an element of surprise and humor. Spend the time needed to create a compelling or entertaining video so that people want to pass it on to their friends, making it viral. You can even base it upon news worthy events or situations. Have your friends forward your video to people they know, add it to their MySpace page, bookmark it on social bookmarking sites, add it as a favorite on YouTube, etc. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  36. 36. Video Implement These Strategies and Watch Your Business Grow Tremendously. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  37. 37. Don’t Miss Out! www.onlinemediatoday.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  38. 38. FIND US ON… www.OnlineMediaToday.com/social-media.html ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  39. 39. Our Next Workshop April 15th, 2010 ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  40. 40. Join Us On Meetup and RSVP For Our Upcoming Workshops www.meetup.com/Online-Media-Today-Internet-Marketing-Workshops ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10
  41. 41. Tonight’s Event Sponsored By: ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

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