Social Media & Keyword Strategies


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Online Media Today's ( October Workshop featured industry veteran SubmitExpress ( in an educational presentation of Social Media and Keyword Strategies. This presentation is a comprehensive view of effective social media keyword optimization strategies for today's business owner.

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Social Media & Keyword Strategies

  1. 1. Keyword Strategies & Social Media   Pierre Zarokian President/CEO Submit Express
  2. 2. About Submit Express <ul><li>Launched in 1998 </li></ul><ul><li>Ranked #1 SEO firm by Website Magazine (Oct 2009) </li></ul><ul><li>INC 5000 (2007-2009) </li></ul><ul><li>Deloitte FAST 500 (2008-2009) </li></ul><ul><li>SEO, PPC Management, Optin Email Ads, Press Releases </li></ul><ul><li>Social Media Services at </li></ul>
  3. 3. Important SEO Factors <ul><li>Keywords </li></ul><ul><li>Content </li></ul><ul><li>Links </li></ul>
  4. 4. Keywords <ul><ul><li>What keywords to pick </li></ul></ul><ul><ul><li>Where to use keywords </li></ul></ul><ul><ul><li>Keyword research tools </li></ul></ul>
  5. 5. What Keywords to pick <ul><ul><li>10-30 Main Keywords </li></ul></ul><ul><ul><li>100-200 long tail keywords </li></ul></ul><ul><ul><li>Mix competitive and non-competitive </li></ul></ul><ul><ul><li>Geo Targeted Keywords </li></ul></ul><ul><ul><li>Product/Service Names </li></ul></ul>
  6. 6. Where to use keywords <ul><ul><li>Domain Name - Image Names </li></ul></ul><ul><ul><li>Title Tag - Page File Names </li></ul></ul><ul><ul><li>Page Content - Title Tag </li></ul></ul><ul><ul><li>Meta Tags - Social Media </li></ul></ul><ul><ul><li>Comment Tags - Articles </li></ul></ul><ul><ul><li>Links </li></ul></ul>
  7. 7. Keyword Research Tools <ul><ul><ul><li>Yahoo & Google PPC Tools </li></ul></ul></ul><ul><ul><ul><li>Word Tracker </li></ul></ul></ul><ul><ul><ul><li>Keyword Discovery </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Google ~ </li></ul></ul></ul><ul><ul><ul><li>Competitor Meta Tags </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  8. 15. Social Media Marketing <ul><li>Why use Social Media </li></ul><ul><li>Social Media Stats </li></ul><ul><li>Twitter Tips </li></ul><ul><li>Facebook & Linkedin Tips </li></ul><ul><li>Blogging Tips </li></ul><ul><li>Reputation Management </li></ul>
  9. 16. WHY USE SOCIAL MEDIA <ul><li>Networking </li></ul><ul><li>Reputation Management </li></ul><ul><li>Increase Brand Awareness </li></ul><ul><li>Customer Relations </li></ul><ul><li>Bottom Line  </li></ul><ul><ul><li>Increase Sales and Business </li></ul></ul>
  10. 17. Current Social Media Users <ul><li>99% of generation Y (age 18-24) have at least one social media account </li></ul><ul><li>Less than 25% of DMA (Direct Marketing Association) members actively use social media </li></ul>
  11. 18. Most Popular Social Media Sites <ul><li>Facebook – 32% , 250 Million Users, up from 200 Million in 3 months </li></ul><ul><li>Myspace – 29% </li></ul><ul><li>Twitter </li></ul><ul><li>Blogger </li></ul><ul><li>Linkedin </li></ul><ul><li>Digg, Tagged, Reddit, Friendster,… </li></ul>
  12. 19. <ul><li>26% of top 100 Twitter accounts are Business related </li></ul><ul><li>22% of generation Y (age 18-24) use Twitter </li></ul><ul><li>85% follow friends </li></ul><ul><li>54% follow celebrities </li></ul><ul><li>29% follow family </li></ul><ul><li>29% follow companies </li></ul>
  13. 20. More About Twitter: <ul><li>54.9% of users have never tweeted </li></ul><ul><li>55.5% are not following anyone </li></ul><ul><li>52.7% have no followers </li></ul><ul><li>79.79% of users failed to provide a homepage URL </li></ul><ul><li>75.86% have not entered a bio in their profile. </li></ul>
  14. 21. Using Twitter Effectively <ul><li>Relevant user ID or company name </li></ul><ul><li>Complete bio and use keywords </li></ul><ul><li>Profile picture and background image with relevant info </li></ul><ul><li>Tweet often </li></ul><ul><li>Tweet latest industry news </li></ul><ul><li>Include relevant hash tags (#) in tweets </li></ul><ul><li>Follow your competitors followers </li></ul><ul><li>Follow Twitters who tweet about you or your industry </li></ul><ul><li>Use automation tools </li></ul>
  15. 25. Twitter Sales Lead Tip <ul><li>Go to and type: </li></ul><ul><li>looking for ‘name of your service’ </li></ul><ul><li>i.e “looking for real estate broker” or </li></ul><ul><li>“ looking for SEO” </li></ul><ul><li>Use a tool like tweetlater to get keyword alerts daily </li></ul>
  16. 26. & <ul><li>Add as many friends as possible </li></ul><ul><li>Let your old friends know what you do </li></ul><ul><li>Add profile picture </li></ul><ul><li>Complete your info page (Company info & URL) </li></ul><ul><li>Post relevant industry news </li></ul><ul><li>Build a company (or fan) page </li></ul><ul><li>Use custom URL feature </li></ul><ul><li>Lookup all your leads and connect with them </li></ul>
  17. 27. Blogging Tips <ul><li>Create a Blog and post regularly </li></ul><ul><li>Wordpress is highly recommended </li></ul><ul><li>Submit your posts to major Social Media and bookmarking sites </li></ul><ul><li>Install social bookmarking links so visitors can bookmark for you </li></ul><ul><li>Auto Tweet your Blog posts </li></ul><ul><li>Create additional blogs </li></ul>
  18. 29. Reputation Management <ul><li>Use Google Alerts to get notifications on your company name </li></ul><ul><li>Use Twitter keyword alert tools </li></ul><ul><li>Use Technorati to search Blog posts </li></ul><ul><li>Respond to negative feedback ASAP </li></ul><ul><li>Create profiles on major social media sites using business name as the user ID </li></ul>
  19. 30. Final Tips <ul><li>Promote your social media profiles on your home page, business cards and marketing material </li></ul><ul><li>Use automation tools when possible </li></ul><ul><li>Dedicate someone to spend at least 30-60 minutes a day </li></ul><ul><li>If you can’t do it in-house hire an expert (hint…hint) </li></ul>
  20. 32. Resources: <ul><li> </li></ul><ul><li>dictionary.html </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>