Introduction to Blogging

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Instructed by Brian Massey.

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  • Volcanoes are powerful forces of nature, taking their place on the surface of the earth, commanding respect, and getting attention.
    On the Web, your Blog Volcano
  • What can a Geologist teach a Digital Marketer?
  • What can a Geologist teach us about Content Marketing?
    How to tap mysterious and powerful forces beyond our control
  • How a blog is like a volcano
    At its most basic level, a volcano spews molten rock out onto the surface of the earth, building a mountain as the molten rock collects and cools.
    A volcano is fueled by a magma chamber deep in its belly.


  • How a your blog is like a volcano
    At its most basic level, a blog spews content out onto the surface of the Web. Content builds in the belly of your blog like magma in a volcano.
    All you have to do is tap that content chamber to start attention-getting eruptions and build a mountain that others won’t miss.

    Mount St. Helens
  • How a blog is like a volcano
    At its most basic level, a blog spews content out onto the surface of the Web. Content builds in the belly of your blog like magma in a volcano.
    All you have to do is tap that content chamber to start attention-getting eruptions and build a mountain that others won’t miss.
  • How a blog is like a volcano
    At its most basic level, a blog spews content out onto the surface of the Web. Content builds in the belly of your blog like magma in a volcano.
    All you have to do is tap that content chamber to start attention-getting eruptions and build a mountain that others won’t miss.


  • What happens when other computers can use your content
    Social Media
  • What happens when other computers can use your content
    Digital Newspapers like Flipboard, Zite, Summify and Paper.li
    Tablets and mobile phones become windows into your business.
  • What happens when other computers can use your content
    Email service providers such as MailChimp and Aweber convert blog posts into email newsletters automatically
  • What happens when other computers can use your content
    Other sites will read your feed and republish your stories.
    Texas Enterpreneur Network
  • You will rise higher and higher in the minds of Prospects
    Thought-leadership through content
    Purposeful courting of prospects
  • Search Engines Will Notice Your Mt. Pinatublog
    The image of the great smoking mountain dominating the horizon and earning the respect of all is possible for your blog.
    As lava is rich in minerals, so will your blog naturally deliver keyword-rich content
  • Step 1: Create Some Content
  • Step 2: Turn Your Blog Pages into Landing Pages
  • Example of high-converting site.
  • Step 3: Erupt
  • Seismometers and the Richter Scale
    Analytics
    Bounce Rate
    Subscription Rate
    Abandonment Rate
    Revenue per Visit
  • Change your mind about blogs
    A blog is first and foremost a content source, not social media.
  • Change your mind about blogs
    Blog content is educational and entertaining first, promotional second
  • Change your mind about blogs
    Blog posts do not have to follow strict editorial convention
    This means you can publish faster and with more freedom

  • Change your mind about blogs
    A blog post is written by an individual

  • Change your mind about blogs
    Blog posts can contain anything
    Text, Video, audio, images, slideshows, widgets, etc.

  • Introduction to Blogging

    1. 1. Online Marketing Institute The Blog Volcano Setting up Your Own Online Vesuvius Brian Massey Conversion Scientist™ Conversion Sciences, LLC
    2. 2. 8/11/2014 2
    3. 3. Today You Will Learn • The Geologic forces at work in a blogcano • How to create content eruptions from your blogcano • How to turn a blog page in to a landing page • Change your mind about weblogs
    4. 4. Geek Computer Scientist Salesman and Marketer Entrepreneur Developed Open Source Online Marketing (OSOM) in 2004 National Speaker Author, Your Customer Creation Equation Conversion Scientist About Me www.CustomerCreationEquation.com Brian@ConversionSciences.com @bmassey
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    40. 40. Change Your Mind About Blogs 8/11/2014 40
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    66. 66. Your blog is not social media, it is a content engine. RSS Feeds are the most valuable output of your blog. Blog content can be “felt” through email and other social networks. As they grow, blogs can be seen better by searchers. Key Takeaways
    67. 67. Thank You The Blog Volcano Setting up Your Own Online Vesuvius Brian Massey Conversion Scientist™ brian@conversionsciences.com @bmassey

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