Most membership organizations use the time between Thanksgiving and Christmas to raise money for the coming year. Many use email to ask their members to donate to the cause. And many organizations do this very, very badly.
I have written an e-book about writing holiday donation emails. These are the emails where organizations, especially non-profits, solicit money from their members. It is often the life’s blood of a membership organization.
In the e-book, I outline best practices and ideas on design, content, and strategy. If you follow the principle outlined therein, I strongly believe your total donations will increase substantially and that you will lay the foundations of trust and engagement that ensure future donation drives will be all the more successful.