Shop One Night Director Alastair Haigh

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Shop One Night Director Alastair Haigh

  1. 1. The Inside Story
  2. 2. About MeAlastair HaighCo-Founder of Shop What’s New@alhaigh
  3. 3. on the internet forever
  4. 4. littlefacemitt.tumblr.comonetinyhand.tumblr.comselleckwaterfallsandwich.tumblr.com
  5. 5. wtf?
  6. 6. (Changes + more changes)A LITTLE HISTORY
  7. 7. NOW
  8. 8. (Not so new)THE CONCEPT
  9. 9. S1N 2012
  10. 10. COLLABORATION
  11. 11. (Fun + sales)THE RESULTS
  12. 12. S1N 2013S1N 2013
  13. 13. 1n1nSOLD OUT
  14. 14. 1n1nSOLD OUT SOLD OUT
  15. 15. 400 concurrent users15k UB’s80k PI’s2 stressed out server admins
  16. 16. (Not as fancy as it sounds)CONSOLIDATION
  17. 17. convenient and accessible
  18. 18. When a company suggests you buysomething its seen as advertisingand distrusted, when a friendsuggests you buy something its avalued recommendation.Recommendations are the future ofadvertising“”
  19. 19. (Emo-com)EMOTIONAL COMMERCE
  20. 20. The Internet is not a vendingmachine“”Hiroshi MikitaniMarketplace 3.0
  21. 21. WHAT’S NEXT?
  22. 22. Questions?

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