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Persuasion Techniques for Your Outreach Emails

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Learn the best framework to structure any emails that are being sent out to ensure that they are read, engaged with as well as responded to. Along with this, get access to an email template that has worked well through a lot of industris

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Persuasion Techniques for Your Outreach Emails

  1. 1. Persuasion Techniques for your Outreach Emails
  2. 2. Start with the end in mind  GET A LINK  Empathize  Relate  Engage  Persuade  Add Value
  3. 3. What your prospect is thinking when reading your email
  4. 4. 1. Is this spam, advertising or not relevant to me?
  5. 5. 2. What do they want from me?
  6. 6. 3. Why should I even care?
  7. 7. 4. What action do I need to take?
  8. 8. Structure of Your Email Template
  9. 9. 1. “I’m Sorry” technique  Wonder why? … exactly! (so will they)  They won’t expect it and read on to see your justification  Helps break down their guard  EXAMPLE: “I’m Sorry”
  10. 10. 2. “This might sound harsh” continuation  Will always get the prospect to read the first line (without thinking it is spam)  NOTE: Do not forgot to have the subject line to match  EXAMPLE: “This might sound harsh”
  11. 11. 3. Contradict anything they said  People listen loudest to others who do not agree with their opinion (they try to justify their actions)  If you don’t know what to contradict? Use Google to help: “why (their argument) is false”  EXAMPLE: “This might sound harsh but you said (disagreed quote), however (justification)”
  12. 12. 4. Reference them specifically  Show them you actually care  You follow what they do so much you can reference it  EXAMPLE: “This might sound harsh but in this post, you said (disagreed quote), however (justification)”
  13. 13. 5. Add Your Expertise in the Contradiction  Reference a blog post  Quote something they said on their blog, social media, etc  EXAMPLE: “This might sound harsh but in this post, you said (disagreed quote), however in my experience [and a lot of research], I have found that (justification)”
  14. 14. 6. Close the Contradiction  Contradiction was just used to engage them  We need to close this and move into what we want  The prospect is engaged  EXAMPLE: “Not trying to be a contrarian”
  15. 15. 7. Create Empathy  Almost every email in the world is from someone wanting something from someone else  Lets show we are human and they can empathies with us  EXAMPLE: “Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a little embarrassed to be emailing you about this”
  16. 16. 8. Build up your What  Give the reason as to why we are emailing them  What do we want from them?  EXAMPLE: “Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a little embarrassed to be emailing you about this and even more embarrassed to ask how I might become a content partner?”
  17. 17. 9. Provide the reality  Sales = assuming the close  Make them realize they NEED you, not the other way around  EXAMPLE: “As I am sure you are bogged down with work, struggling with scaling and would love to work with someone who is as passionate about the (industry) as you are”
  18. 18. 10. (Optional) Provide easier engagement  This gives them an anchor to reply to, have an opinion about, etc  Takes more time but ensures it is a lot easier for the prospect to reply to  EXAMPLE: “As I am sure you are bogged down with work, struggling with scaling and would love to work with someone who is as passionate about the (industry) as you are. Just curious how I could help with this, and so I provided future topics I am planning to write below, if you would be open to the idea  Topic Idea 1  Topic Idea 2”
  19. 19. 11. Give an Open-Ended Question  Do not give them a ‘yes’ or ‘no’ question  Let them know they can ask more question  Build engagement and not pushing them into a corner  EXAMPLE: “It looks like a great deal is going on. Let me know how one my topics may assist and your interest in the partnership.”
  20. 20. 12. Add your References in a P.S.  A way for you to inject your social proof  Boasting and advertising your achievements (like a case study, without promoting within your full template)  EXAMPLE: “P.S. Just for your reference, below are some of my previous pieces of live content  Example1.com  Example2.com”
  21. 21. Structure of Your Subject Line
  22. 22. 1. Straightforward and easy to understand  If it’s not obvious, nobody will reply  Too ambiguous and it screams spam and no action  EXAMPLE: “Content Sources”
  23. 23. 2. Always use lower case  Makes the email templates like it was written on the spot  NOTE: Can have the first letter in as a Capital  EXAMPLE: “content sources”
  24. 24. 3. Do not make the desire too obvious  Always build curiosity  Open the discuss for engagement and to get them to click through  EXAMPLE: “thoughts on content and sources”
  25. 25. 4. Write the subject line last  Ensure it always relates to the email template  The pitch is already at the top of your mind  EXAMPLE: “thoughts on content and sources”
  26. 26. Our Final Email SUBJECT LINE: thoughts on your content and sources EMAIL TEMPLATE: I’m sorry. This might sound harsh but in this post, you said that raw bones are good for dogs, however in my experience [and a lot of research], I have found that this is true with adult dogs but should never be given to puppies Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a little embarrassed to be emailing you about this and even more embarrassed to ask how I might become a content partner? As I am sure you are bogged down with work, struggling with scaling and would love to work with someone who is as passionate about pets as you are. Just curious how I could help with this, and so I provided future topics I am planning to write below, if you would be open to the idea - Topic Idea 1 - Topic Idea 2 It looks like a great deal is going on. Let me know how one my topics may assist and your interest in the partnership. Kind Regards, Grant P.S. Just for your reference, below are some of my previous pieces of live content - Example1.com - Example2.com”
  27. 27. What this email is Good For  Business Blogs  High Level industry blogs  Bloggers  Sites not promoting Guest Post
  28. 28. What this email is NOT Good For  Sites that obviously accept guest posts  Low quality blogs  News websites
  29. 29. Thank You @grantmerriel grantmerriel.com

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