1.
Persuasion
Techniques for your
Outreach Emails

2.
Start with the end in mind
 GET A LINK
 Empathize
 Relate
 Engage
 Persuade
 Add Value

3.
What your prospect
is thinking when
reading your email

4.
1. Is this spam, advertising or not
relevant to me?

5.
2. What do they want from
me?

6.
3. Why should I even care?

7.
4. What action do I need to
take?

8.
Structure of Your
Email Template

9.
1. “I’m Sorry” technique
 Wonder why? … exactly! (so will they)
 They won’t expect it and read on to see your
justification
 Helps break down their guard
 EXAMPLE:
“I’m Sorry”

10.
2. “This might sound harsh”
continuation
 Will always get the prospect to read the first line
(without thinking it is spam)
 NOTE: Do not forgot to have the subject line to
match
 EXAMPLE:
“This might sound harsh”

11.
3. Contradict anything they
said
 People listen loudest to others who do not agree
with their opinion (they try to justify their actions)
 If you don’t know what to contradict? Use Google
to help:
“why (their argument) is false”
 EXAMPLE:
“This might sound harsh but you said (disagreed
quote), however (justification)”

12.
4. Reference them specifically
 Show them you actually care
 You follow what they do so much you can
reference it
 EXAMPLE:
“This might sound harsh but in this post, you said
(disagreed quote), however (justification)”

13.
5. Add Your Expertise in the
Contradiction
 Reference a blog post
 Quote something they said on their blog, social
media, etc
 EXAMPLE:
“This might sound harsh but in this post, you said
(disagreed quote), however in my experience [and
a lot of research], I have found that (justification)”

14.
6. Close the Contradiction
 Contradiction was just used to engage them
 We need to close this and move into what we
want
 The prospect is engaged
 EXAMPLE:
“Not trying to be a contrarian”

15.
7. Create Empathy
 Almost every email in the world is from someone
wanting something from someone else
 Lets show we are human and they can empathies
with us
 EXAMPLE:
“Not trying to be a contrarian, as your blog provides
phenomenal information. I'm actually a little
embarrassed to be emailing you about this”

16.
8. Build up your What
 Give the reason as to why we are emailing them
 What do we want from them?
 EXAMPLE:
“Not trying to be a contrarian, as your blog provides
phenomenal information. I'm actually a little
embarrassed to be emailing you about this and even
more embarrassed to ask how I might become a
content partner?”

17.
9. Provide the reality
 Sales = assuming the close
 Make them realize they NEED you, not the other
way around
 EXAMPLE:
“As I am sure you are bogged down with work,
struggling with scaling and would love to work with
someone who is as passionate about the (industry) as
you are”

18.
10. (Optional) Provide easier
engagement
 This gives them an anchor to reply to, have an opinion
about, etc
 Takes more time but ensures it is a lot easier for the
prospect to reply to
 EXAMPLE:
“As I am sure you are bogged down with work, struggling
with scaling and would love to work with someone who is as
passionate about the (industry) as you are. Just curious how
I could help with this, and so I provided future topics I am
planning to write below, if you would be open to the idea
 Topic Idea 1
 Topic Idea 2”

19.
11. Give an Open-Ended
Question
 Do not give them a ‘yes’ or ‘no’ question
 Let them know they can ask more question
 Build engagement and not pushing them into a
corner
 EXAMPLE:
“It looks like a great deal is going on. Let me know
how one my topics may assist and your interest in the
partnership.”

20.
12. Add your References in
a P.S.
 A way for you to inject your social proof
 Boasting and advertising your achievements (like a
case study, without promoting within your full
template)
 EXAMPLE:
“P.S. Just for your reference, below are some of my
previous pieces of live content
 Example1.com
 Example2.com”

21.
Structure of Your
Subject Line

22.
1. Straightforward and easy
to understand
 If it’s not obvious, nobody will reply
 Too ambiguous and it screams spam and no
action
 EXAMPLE:
“Content Sources”

23.
2. Always use lower case
 Makes the email templates like it was written on
the spot
 NOTE: Can have the first letter in as a Capital
 EXAMPLE:
“content sources”

24.
3. Do not make the desire
too obvious
 Always build curiosity
 Open the discuss for engagement and to get
them to click through
 EXAMPLE:
“thoughts on content and sources”

25.
4. Write the subject line last
 Ensure it always relates to the email template
 The pitch is already at the top of your mind
 EXAMPLE:
“thoughts on content and sources”

26.
Our Final Email
SUBJECT LINE:
thoughts on your content and sources
EMAIL TEMPLATE:
I’m sorry.
This might sound harsh but in this post, you said that raw bones are good for dogs, however in
my experience [and a lot of research], I have found that this is true with adult dogs but should
never be given to puppies
Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a
little embarrassed to be emailing you about this and even more embarrassed to ask how I
might become a content partner?
As I am sure you are bogged down with work, struggling with scaling and would love to work
with someone who is as passionate about pets as you are. Just curious how I could help with
this, and so I provided future topics I am planning to write below, if you would be open to the
idea
- Topic Idea 1
- Topic Idea 2
It looks like a great deal is going on. Let me know how one my topics may assist and your
interest in the partnership.
Kind Regards,
Grant
P.S. Just for your reference, below are some of my previous pieces of live content
- Example1.com
- Example2.com”

27.
What this email is Good For
 Business Blogs
 High Level industry blogs
 Bloggers
 Sites not promoting Guest Post

28.
What this email is NOT Good
For
 Sites that obviously accept guest posts
 Low quality blogs
 News websites

29.
Thank You
@grantmerriel grantmerriel.com