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Charles dumol content marketing power of storytelling

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Charles dumol content marketing power of storytelling

  1. 1. About Me  7 years in Web Development/Design  Learned SEO in 2011  Moved to Content Writing in 2007  Part of GDI
  2. 2. Storytelling as a Tool Once upon a time…
  3. 3. Storytelling as a Tool
  4. 4. Storytelling as a Tool Charles Dumol’s Official Marketing Man-Crush
  5. 5. Storytelling as a Tool Once upon a time…
  6. 6. Storytelling as a Tool VS. VS. VS.
  7. 7. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
  8. 8. 7 Step Content Marketing Checklist  Craft Your Cornerstone  Make Your Content Worth Reading  Give your Content a Good Home  Create Content that Attracts a Wider Audience  Build an Email List Sooner than Later  Don’t Go Too Long Without Making an Offer  Go on Social Media… Once You’ve Got Something
  9. 9. Craft your cornerstone Topics that interest and engage your audience 7 Step Content Marketing Checklist Play to your strengths • 10 Posts that encapsulates your core values/beliefs
  10. 10. Make your content worth reading Content is worth is worth reading if people read it. 7 Step Content Marketing Checklist Good content is: • Hooks the audience • Useful and problem solving • Entertaining
  11. 11. Make your content worth reading Content is worth is worth reading if people read it. 7 Step Content Marketing Checklist Good content is: • Hooks the audience • Useful and problem solving • Entertaining
  12. 12. Give your content a good home 7 Step Content Marketing Checklist Invest in a good looking site design (e.g. a premium WordPress theme). Give it a secure environment Get your own site/domain
  13. 13. Create content that attracts a wider audience The next step after identifying and capturing your audience. 7 Step Content Marketing Checklist Think about new channels to market your content Explore new channels like interviews, webinars, guest posting.
  14. 14. Build an email list sooner rather than later Work that marketing funnel by building that list 7 Step Content Marketing Checklist A good way to train your readers
  15. 15. Don’t go too long without making an offer Don’t be afraid to make your pitch – this is still marketing after all. 7 Step Content Marketing Checklist Offer something your audience actually wants. Make a clear call to action
  16. 16. Go on social media… once you’ve got something Be part of the “third tribe”. 7 Step Content Marketing Checklist Let others be your evangelists. The last step.
  17. 17. THANK YOU!

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