SugarCRM vs Facebook integration


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SugarCRM vs Facebook integration

  1. 1. SugarCRM vsFacebook IntegrationPresented by: Hoc BuiOnlineCRMVietNam CRM Co ., Ltd (OnlineCRM)Head Office:A: 57-59 Ho Tung Mau St, Ben Nghe Ward, District 1,HCMCT: (+84 8)3 914 3043 – Fax: (+84 8) 3 821 7843W: – www.onlinecrm.vnE: Duc Branch:A: 1/8 Linh Dong, Linh Dong Ward, Thu Duc District,HCMCT: (+84 8) 3 720 2886 – Fax: (+84 8) 3 720 2886Ha Noi Branch:A: Floor 2, 59-59 Thai Thinh II, Thai Thinh Ward, DongDa District, Ha Noi CityT: (+84) 973 550 940 (Mr Hải)Contact:M: (+84) 933 340 5556 (Mr Hoc) - (+84) 918 871 127(Mr Duy)E:
  2. 2. SugarCRM vs FacebookIntegration
  3. 3. INDEXObjectivesOverviewFB MarketingFB Membership SchemeFB Loyalty ProgramNext steps: All in One?About us – Featured ClientsQ&A
  4. 4. Page 4OBJECTIVES• Collect customer Information of both potential and current owners• Increase customer base by lead marketing to potential customers• Make current customers be happy and repeat purchase• Enhance brand value and customer satisfaction• Analyze customer behavior for marketing strategy developmentMember registration(Both Web form + FB form)ProspectsLeadsSugarCRMSYSTEMFB Loyalty ProgramsFB Membership Scheme
  5. 5. OVERVIEW
  6. 6. FB MARKETINGAnalyze CustomerDatabaseFB MarketingPlanningFB CampaignManagementFriend/CustomerResponseManagementMonthly meeting• Analytic reports• FB Campaign reviewPeriodical planning• Yearly marketing plan• Quarterly adjustment planExecution• Find friend/Add friend• Comment / Like• Registration (Web form /FB App)Follow-up & action• Follow comment, like, post to FB wall• Reply automation via email/SMSwhen registration finish
  7. 7. Page 7FB MEMBERSHIP SCHEME• LEVEL:– FB Normal: 20+ year-old, register to join client’s community with anID/passport– FB Silver: accumulating from 1 – 99 points– FB Gold: accumulating at least 100 points• REGISTRATION:Online registration(Name, sex, DOB, email,address, phone, password…)CompanyWebsite FB AppsActivationVia mobile phone/emailPointCollectionFB NormalFB SilverFB Gold
  8. 8. Page 8MEMBERSHIP SCHEME• POINT COLLECTION:orNext like/comment is made in same day is acceptableMembers can decide how much points they want to use as voucher /deduct in eachpurchase.• TRANSFER OF POINTS– Transfer points among members1 comment or 1 like = 1point (1 year validity)Online transfer form(username & pass required)Receive aconfirmation codevia mobile phoneFill inconfirmation code Finish(In case of no mobile phone, a direct transfer can be made at RED reception)1 accumulated point = 1000vnd100 accumulated point = 1 voucher (example)
  9. 9. Page 9MEMBERSHIP SCHEME• FB Normal benefits:• Get latest product information & promotion• FB Silver benefits• Accumulate point for direct deduction onpurchase/voucher• Get access to discounts from many other brands (co-brands)• FB Gold benefits:• Double point collection on the purchase (after using Redservices/products)• Free invitation to special Red events such as PhotoChampion League or Premiere movie sponsored by Red
  10. 10. Page 10FB LOYALTY PROGRAMSFB Membership email automation:- Send email to request for email confirmation upon registration onFB App- Send email to confirm the completed registration- Send email to inform the changes of the point account- Send email to notify the upgrade of the status (once when it’supgraded)- Send mass email/SMS to FB member
  11. 11. Page 11FB LOYALTY PROGRAMS• Periodical loyalty program– Double points or point offers on national holidays– Discount of accessories– Advanced order of new product– Offer points on birthday purchase
  12. 12. Page 12Next steps: All in One?• Confirm SugarCRM vs Facebook Integration feature. We will build anew system is only SugarCRM + Social Network integration:or build a new system is all in one:• Plan to do it• Deploy + Test + Fix• Release (go alive)NEW SYSTEM = (SugarCRM + Facebook, Twitter, Linked in) +eTimeSheet +…NEW SYSTEM = only SugarCRM + Facebook, Twitter, Linked in
  13. 13. About us
  14. 14. OnlineCRM ServicesWith SugarCRM: OnlineCRM Services CRM Training CRM Customization CRM Maintenance CRM Consultant
  15. 15. OnlineCRM SolutionsCRM for BankingCRM for Business (Basic)CRM for Clinics, Health care centersCRM for EducationWith SugarCRM:
  16. 16. OnlineCRM SolutionsCRM for Task ManagementCRM for GrouponCRM for HR (head-hunter)CRM for Logistics
  17. 17. Giải pháp của OnlineCRMCRM for ManufacturingCRM for Real EstateCRM for SMS Brand NameCRM for Travel
  18. 18. Featured Clients
  19. 19. Featured ClientsFeatured Clients
  20. 20. Featured Clients (cont)Featured Clients…