OverviewOf Social Networking                 for Government Agencies                                 g                    ...
Encouraged to Using Social Networking inGovernment AgenciesG         tA      i                          คลงฯ e Auction โคร...
Encouraged to Using Social Networking inGovernment AgenciesG         tA      i           ไอซทดงส.ส.-ส.ว.สู ังคมออนไลนผาน...
What I’m going to talk about ?         g   gGovernment Information technology and Services (GITS)                         ...
What I’m going to talk about ?         g   g                       1. Introduction to social network service.             ...
What I’m going to talk about ?         g   g1.   Introduction to social network service.2. The nature of the social networ...
Government Information technology and Services (GITS)                                                   7
Introduction to Social Networking                Web 2.0                Web 1.0                W b10Government Information...
Elements of the Social Networking                                  g                             SNS will always be gamed ...
Elements of the Social Networking                                  g                                    Still determined t...
Elements of the Social Networking                                  g                                           Data       ...
Elements of the Social Networking                                  g                                    Gathering data fro...
Um... u think u understand this         Social Networking                         Social Media Government Information tech...
What is                        social Networking?        A social network service is an online service,platform, or site t...
What I’m going to talk about ?         g   g1.   Introduction to social network service.2.   The nature of the social netw...
The Nature ofthe Social Network Service Government Information technology and Services (GITS)                             ...
The Nature of the Social Network Service1. Instant Government Information technology and Services (GITS)                  ...
The Nature of the Social Network Service1. Instant2. Interactive Government Information technology and Services (GITS)    ...
The Nature of the Social Network Service1. Instant2. Interactive3. Individualization Government Information technology and...
The Nature of the Social Network Service1. Instant2. Interactive3. Individualization4.4 Insight Government Information tec...
The Nature of the Social Network Service1. Instant                      5. Invisible2. Interactive3. Individualization4.4 ...
The Nature of the Social Network Service1. Instant                      5. Invisible2. Interactive                  6. Int...
What I’m going to talk about ?         g   g1.   Introduction to social network service.2.   The nature of the social netw...
TypeT pe of SocialNetworkN t    kServiceS   i                       Target of b                       T     t f becoming  ...
Type of Social Network Service yp       Identify N t       Id tif Network                    kGovernment Information techn...
Type of Social Network Service yp                                 http://twitter.com/#!/cpdthailand                       ...
Type of Social Network Service yp                           Creative NetworkGovernment Information technology and Services...
Type of Social Network Service ypDecember , 2010                  Susan Boyle                          http://www.youtube....
Type of Social Network Service ypDecember , 2010Example:Cooperatives   p                  http://www.youtube.com/watch?v=f...
Type of Social Network Service yp  Interested NetworkGovernment Information technology and Services (GITS)                ...
Type of Social Network Service yp                          1                                       http://www.zickr.comGov...
Type of Social Network Service yp               2                          1                                       http://...
Type of Social Network Service yp                                       http://www.zickr.comGovernment Information technol...
Type of Social Network Service yp                                       http://www.zickr.comGovernment Information technol...
Type of Social Network Service yp                                       http://www.zickr.comGovernment Information technol...
Type of Social Network Service yp                    Collaboration NetworkGovernment Information technology and Services (...
Type of Social Network Service yp                                    http://th.wikipedia.org                              ...
Type of Social Network Service yp                                    http://th.wikipedia.org                              ...
Government Information technology and Services (GITS)                                                   39
Government Information technology and Services (GITS)                                                   40
Government Information technology and Services (GITS)                                                   41
Government Information technology and Services (GITS)                                                   42
Government Information technology and Services (GITS)                                                   43
Government Information technology and Services (GITS)                                                   44
Government Information technology and Services (GITS)                                                   45
Type of Social Network Service yp  Game / Virtual Reality NetworkGovernment Information technology and Services (GITS)    ...
Type of Social Network Service yp                                  RS Promotion                                 Entertainm...
Type of Social Network Service yp                                  www.zheza.com http://www.zheza.com/index.phpGovernment ...
Type of Social Network Service yp                                  www.zheza.com http://www.zheza.com/index.phpGovernment ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service yp                     Peer to Peer NetworkGovernment Information technology and Services (...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service ypGovernment Information technology and Services (GITS)                                    ...
Type of Social Network Service yp Professional NetworkGovernment Information technology and Services (GITS)               ...
Q                                      QR Code                     Quick Response                                   http:/...
Q                                      QR Code                                     http://qrcode.kaywa.com/Government Info...
Q                                      QR CodeGovernment Information technology and Services (GITS)                       ...
How to Down Load QR Code                      Q                        Reader                                   http://www...
Q                                      QR Code                                   http://www.youtube.com                   ...
Q                                      QR CodeGovernment Information technology and Services (GITS)                       ...
Do you know     top 10th of the most popular       social network service in               Thailand ?Government Informatio...
Top       10 th       of the Most         Popular Social N t         P   l S i l Network   k                         Servi...
Top 10th of the Most Popular Social Network                  Service                  S    i              December, 2010  ...
Top 10th of the Most Popular Social Network                  Service                  S    i              December, 2010  ...
Do you know    top 10th of the most popular        social network service   by facebook page in Thailand ?Government Infor...
Top 10th Facebook Fan Page   p                     g                                                 March 30,2010        ...
Top 10th Facebook Fan Page   p                     g                                                 March 30,2010        ...
Top 10 Facebook Fan Page            p                   g                                                                 ...
GTH: Facebook Fan PageGovernment Information technology and Services (GITS)                                               ...
Do you know     top 10th of the most popular        social network service       by twitter in Thailand ?Government Inform...
Member of twitter users                                                December, 2010                                  htt...
Member of twitter users                                           December, 20107,000,0006,000,0005,000,0004,000,0003,000,...
Member of twitter users                                                December, 2010                                  htt...
Member of twitter users                                                December, 2010          Ashton Kutcher             ...
Member of twitter users                                                   December, 2010Ashton Kutcher                    ...
Mrmber of twitter users                                                   December, 2010Ashton Kutcher                    ...
Mrmber of twitter users                                                   December, 2010                       http://www....
Member of twitter users                                           December, 20107,000,0006,000,0005,000,0004,000,0003,000,...
Member of twitter users                                            December, 2010300,000250,000200,000150,000100,000100 00...
Member of twitter users                                                December, 2010                                 นิิช...
Member of twitter users                                            December, 2010300,000250,000200,000150,000100,000100 00...
Member of twitter users                                               December, 2010180,000160,000140,000120,000   ,100,00...
Member of twitter users                                           December, 2010Government Information technology and Serv...
Member of twitter users                                                December, 2010      December 12 2010               ...
Member of twitter users                                               December, 2010                             http://ww...
Member of twitter users                                                  December, 2010                      http://www.yo...
Member of twitter users                                                  December, 2010                      http://www.yo...
Member of twitter users                                                  December, 2010                      http://www.yo...
Member of twitter users                                                December, 2010      December 12 2010               ...
Member of twitter users                                                December, 2010                                  htt...
Member of twitter users                                                December, 2010                                  htt...
Member of twitter users                                                December, 2010                                  htt...
Member of twitter users                                                December, 2010                                  htt...
Member of twitter users                                  http://www.lab.in.th/thaitrendGovernment Information technology a...
Member of twitter users                                  http://www.lab.in.th/thaitrendGovernment Information technology a...
Member of twitter users                                  http://www.lab.in.th/thaitrendGovernment Information technology a...
What I’m going to talk about ?         g   g1.   Introduction to social network service.2.   The nature of the social netw...
How to Benefit of Using Social Network Service?Government Information technology and Services (GITS)                      ...
How to Benefit of Using Social Network Service?A channel to communicate totarget groups (with lower cost).with citizens  w...
A channel to communicate to target groups (with lowercost).  Government Information technology and Services (GITS)        ...
How to Benefit of  Using Social Network Service?Social network service can                       be appliedto all types of...
Social network service can                   be applied to all typesof the organization.   Government Information technolo...
How to Benefit of Using Social Network Service?A tool for monitoring          ortracking consumer.Government Information t...
A tool for monitoring           or tracking                                          consumer.Foursquare = Location Base S...
How to Benefit of Using Social Network Service?There are no  costs to contractoutsource to do the researchconsumer behavio...
Government Information technology and Services (GITS)                                                  118
Government Information technology and Services (GITS)                                                  119
How to Benefit of Using Social Network Service?A tool for customer              relationshipmanagement (CRM).Government In...
A tool for customer   relationship management(CRM).                                         Online       Paper            ...
A tool for customer   relationship management(CRM).                      Paper           Online                e          ...
How to Benefit of Using Social Network Service?Develop or Improve product/services.     Customer satisfaction           Br...
How to Benefit of Using Social Network Service?            Customer Relationship Management            Customer Experiment...
How to Benefit of Using Social Network Service?                                        Example                            ...
How to Benefit of Using Social Network Service?                                        Example                            ...
How to Benefit of Using Social Network Service?            activities toPreparation ofachieve the objective goals.Governme...
Preparation of   activities to achieve the objectivegoals.     Lets see what the consumers want Like Fan Page  Government ...
What is the Interesting of Social Network Service                       for Government Agencies?1. Number of users that so...
Do you know      What is the interesting of      social network service for        government agencies?Government Informat...
Top 10th countries with the most      population in the worldGovernment Information technology and Services (GITS)        ...
Top 10Th Countries with the Most Population in the World                                              December, 2010      ...
Top 10Th Countries with the Most Population in the World                                              December, 2010      ...
Number of Users That Social NetworkingIncreased Rapidly    December, 2010                 http://www.checkfacebook.com    ...
Top 10Th Countries with the Most Population in the World                                                December, 2010571,...
Interesting FACT!          g                                     If Facebook were a                                       ...
Number of Users That Social NetworkingIncreased Rapidly                                                 December, 2010    ...
Number of Users That Social NetworkingIncreased Rapidly                                                 December, 2010    ...
Number of Users That Social NetworkingIncreased Rapidly                                                  December, 2010   ...
Number of Users That Social NetworkingIncreased Rapidly                 http://www.marketingoops.com/reports/metrix/facebo...
What is the Interesting of Social Network Service                       for Government Agencies?1. Number of users that so...
Today, All Groups Use Social network Based on                        Different Interests Life Style06          18        2...
Today, All Groups Use Social network Based on                   Different Interests Life Style              Gen - Y       ...
What is the Interesting of Social Network Service                       for Government Agencies?1. Number of users that so...
Social Network Services Advances in Technology That Supports Social     Networking Usage is more ConvenienceGovernment Inf...
July, 2010                                http://mashingup.wordpress.com/                                   p         g p ...
What is the Interesting of Social Network Service                       for Government Agencies?1. Number of users that so...
Consumers Prefer to Use Social Networking to                                   IncreaseEdison Research                    ...
July, 2010                http://www.socialbakers.com/facebook‐statistics/thailand/Government Information technology and S...
How Often Thai People Access into                   pSocial Networking?              July, 2010  Government Information te...
How Often Thai People Access into                   pSocial Networking?              July, 2010  Government Information te...
What Do You Do the Most in SocialNetworking in Thailand          July, 2010  Government Information technology and Service...
What is the Interesting of Social Network Service                       for Government Agencies?1. Number of users that so...
The Use of Social Networking via MobilePhone in Thailand                   July, 2010                                  htt...
What I’m going to talk about ?         g   g1.   Introduction to social network service.2.   The nature of the social netw...
How to Use Social Network Service for                   government AgenciesUp date new fact to public.Government Informati...
Up date new fact to p p                  public.                                @ThaiSEC_News Government Information techn...
How to Use Social Network Service for                   government AgenciesMotivating people toparticipate in discussions ...
Government Information technology and Services (GITS)                                                  159
Government Information technology and Services (GITS)                                                  160
How to Use Social Network Service for                   government AgenciesCreate a centralized hub tothe problem.Governme...
Create a centralized hub to the problem.                                p http://ecatalog.treasury.go.th/home/index.php  G...
How to Use Social Network Service for                    government AgenciesBeB prepared before th crisis          db f   ...
Be prepared before the crisis happens. Both in   p p                          ppterms of personnel and channels of communi...
How to Use Social Network Service for                    government AgenciesSocial Network Services can                   ...
Social Network Services can   access much easierwith lower costs.  Government Information technology and Services (GITS)  ...
Good Reasons to Consider for Using SocialNetworking in Government Agencies by Executives.Government Information technology...
Good Reasons to Consider for Using Social Networkingin Government Agencies by ExecutivesA tool of communication is quickly...
Good Reasons to Consider for Using Social Networkingin Government Agencies by ExecutivesCreate a good image for the organi...
What I’m going to talk about ?         g   g1.   Introduction to social network service.2.   The nature of the social netw...
StrategiesSt t ito Apply Social   ApplNetwork ServiceEfficiency forGovernmentAgencies Government Information technology an...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      i              ...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      i Who’ll be res...
http://twitter.com/#!/Patee122Government Information technology and Services (GITS)                                       ...
http://twitter.com/#!/HereHorRSGovernment Information technology and Services (GITS)                                      ...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      iLooking for pe...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      i  Do you need ...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      i Create a prof...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      i  Writing or f...
Strategies to apply social network servicesefficiency f government agencies ffi i     for           t      i Create a sche...
What’s happen when       Content is the ki ?       C       i h king?Government Information technology and Services (GITS) ...
What I’m going to talk about ?         g   g1. Introduction to social network service.2. The nature of the social network ...
Problems of Using Social Network Service                   Virus problems that come                         p             ...
Problems of Using Social Network Service                 Virus problems that come                   with social networking...
Problems of Using Social Network Service Government Information technology and Services (GITS)                            ...
Problems of Using Social Network Service                 Virus problems that come                   with social networking...
Problems of Using Social Network Service  Problem of penetration of personal  information users social network. Government...
U.S. Senator fear no personal; facebook adjusttheth new policy           li                                            Wha...
Carnival Cruise Lines amended Privacyofficially  Government Information technology and Services (GITS)                    ...
Problems of Using Social Network Service   Writing about the secrets of the   organization revealed in the   social networ...
Problems of Using Social Network Service Other problems   Can’t control the message                          g   Requires ...
Problems of Using Social Network Service Other problems   Still being defined – no SOPs   Knowledge is not the tricks of u...
Traffic LinkedTogetherGovernment Information technology and Services (GITS)                                               ...
December 14, 2010    Traffic Linked Together                                   https://twitter.com/deqpthailand   Governme...
December 14, 2010          Traffic Linked Together                    http://www.facebook.com/deqpthailand#!/deqpthailand?...
December 14, 2010    Traffic Linked Together                                        http://www.deqp.go.th/   Government In...
Traffic Linked Together                                           December 14, 2010                                     ht...
December 14, 2010    Traffic Linked Together                         http://www.เgth.co.th   http://www.deqp.go.th/   Gove...
Traffic Linked TogetherGovernment Information technology and Services (GITS)                                              ...
Traffic Linked TogetherGovernment Information technology and Services (GITS)                                              ...
Traffic Linked Together                                                   December 14, 2010                      http://ww...
Official Website of CooperativePromotion Department         January 14, 2010                         http://www.cpd.go.th/...
Traffic Linked TogetherGovernment Information technology and Services (GITS)                                              ...
Traffic Linked TogetherGovernment Information technology and Services (GITS)                                              ...
Traffic Linked TogetherGovernment Information technology and Services (GITS)                                              ...
Traffic Linked Togetherhttp://www youtube com/gth2004http://www.youtube.com/gth2004  Government Information technology and...
Traffic Linked Together                http://www.gth.co.th/th/articles_detail.php?articles_id=4                   p //   ...
Conclusionsof Using SocialNetworking forGovernmentAgencies Government Information technology and Services (GITS)          ...
ConclusionsSocial Networking as a              kind of tools toremove negative limits for consumers.           ti li it Go...
ConclusionsSocial networking in the media market would     notjust f d     fad   M k ti .           Marketing Government I...
ConclusionsBrand of social networking may be a fadmarketing.   k ti Government Information technology and Services (GITS) ...
ConclusionsSocial networking as a tool to meet   individualneeds as well.   d Government Information technology and Servic...
ConclusionsAlthough social networking is popular. But   it isnot the primary i     h    i     integrated                  ...
Communication Model                                 Social Network Services                                          Websi...
ConclusionsIncrease New Customers                             Opportunities to find                       new customers in...
Public relations @ThaiSEC_News @                             To                               T stop the rumors           ...
Government Information technology and Services (GITS)                                                  217
Government Information technology and Services (GITS)                                                  218
To educate investors                                              investors.Government Information technology and Services...
What the government is concerned to bring thesocial network i th organization   i l   t   k in the     i ti Corporate insi...
Recommendations of using social networkf government agencies.for        t       i                                         ...
Recommendations of using social networkf government agencies.for        t       i                                         ...
Recommendations of using social networkf government agencies.for        t       i1. Violations of rules and regulations of...
Recommendations of using social networkf government agencies.for        t       i5. Do not use personal accounts is the sa...
Summary        Bringing Social Networking into           the government agencies.     Consider the safety of the organizat...
Summary                                     To Set up clear policies to use.                                     Promotion...
SummaryEthics of the employees As part of the discipline. To review the information before twit or re- twit. Government In...
Summary                          Accuracy / Reliable        Data                           Can check the proof            ...
Summary     To update knowledge about the security                    awareness to employees. Government Information techn...
Summary                                           Limitations                               It                            ...
Summary                                           Limitations                                  Data d I f                 ...
Summary                               Concepts will                               develop their own                       ...
Government Information technology and Services (GITS)                                                  233
Government Information technology and Services (GITS)                                                  234
Q&A             www.gits.net.th                  it    t th Government Information technology and Services (GITS)         ...
Research Examples for Social                           NetworkGovernment Information technology and Services (GITS)       ...
Research Examples for Social                              NetworkInfluence of social network service on the purchase ofgoo...
Research Examples for Social                              NetworkInfluence of social network service on the purchase ofgoo...
Research Examples for Social                              NetworkInfluence of social network service on the purchase ofgoo...
Research Examples for Social                              NetworkInfluence of social network service on the purchase ofgoo...
Research Examples for Social                              NetworkInfluence of social network service on the purchase ofgoo...
Reference                 http://socialmediagovernance.com/policies.php                 http://www.howto.gov/social media/...
Presented by                Onion Head             Siriporn Pongvinyoo               mrkokung@hotmail.comGovernment Inform...
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Overview of Social Networking for Government Agencies in thailand

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Overview of Social Networking for Government Agencies in thailand

  1. 1. OverviewOf Social Networking for Government Agencies g Siriporn Pongvinyoo by Research Technology Data TransfersGovernment Information technology and Services (GITS) 1
  2. 2. Encouraged to Using Social Networking inGovernment AgenciesG tA i คลงฯ e Auction โครงการเครอขายสงคมออนไลน คลังฯ e-Auction โครงการเครือขายสังคมออนไลน กระทรวงการคลัง (MOF Social Network) นายพิษณุ วิรยศิริ ผูอํานวยการสวนพัฒนา ระบบเครองคอมพวเตอรและเครอขาย สํานักงานปลัด ระบบเครื่องคอมพิวเตอรและเครือขาย สานกงานปลด กระทรวงการคลัง เปนประธานการการประกวดราคา ซื้อระบบงานเครื่องคอมพิวเตอรและอุปกรณ สําหรับ โครงการเครือขายสังคมออนไลนกระทรวงการคลัง (MOF Social Network) วงเงินงบประมาณ 22,000,000 บาท ณ บริ ษั ท บี ส ไ ไดแมนชั่ น จํ า กั ด เมืื่ อ วั น ที่ 18 ตุลาคม 2553 กรุงเทพฯ--19 ต.ค.--กลุมการประชาสัมพันธ สํานักงานปลัดกระทรวงการคลัง  Government Information technology and Services (GITS) 2
  3. 3. Encouraged to Using Social Networking inGovernment AgenciesG tA i ไอซทดงส.ส.-ส.ว.สู ังคมออนไลนผาน เฟสบุ ไอซีทีดึงส ส ส ว สสงคมออนไลนผาน เฟสบค สอขาวรายงานจากรฐสภาวาวนน สื่อขาวรายงานจากรัฐสภาวาวันนี้ (19 ต.ค.) ทางสํานักนายกรัฐมนตรี กระทรวงเทคโนโลยี สารสนเทศและการสื่อสาร(ไอซีท) รวมกับสํานักงาน ี สงเสริมอุตสาหกรรมซอฟตแวรแหงชาติิ (องคการ  ิ ฟ    มหาชน) ไดจัด "โครงการสาธิต Social Network" หรือ เครือขายสังคมออนไลน ให ส.ส. และ ส.ว. ใน การจัดสราง Facebook เพื่อเปดชองทางสื่อสาร ประชาสัมพันธขาวสารไปสูประชาชน กาวทันโลก เทคโนโลยีการสื่อสาร อยางรวดเร็วแลtประหยัด คาใชจาย ขาวประจําวันที่ 19 ตุลาคม 2553 ที่มา : กรุงเทพธุรกิจออนไลน Government Information technology and Services (GITS) 3
  4. 4. What I’m going to talk about ? g gGovernment Information technology and Services (GITS) 4
  5. 5. What I’m going to talk about ? g g 1. Introduction to social network service. 2. The nature of the social network service. 3. Type of social network service.4. How to benefit of using social network service. g5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using social network service.Government Information technology and Services (GITS) 5
  6. 6. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3. Type of social network service.3 T f i l t k i4. How to benefit of using to social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using of social network service.Government Information technology and Services (GITS) 6
  7. 7. Government Information technology and Services (GITS) 7
  8. 8. Introduction to Social Networking Web 2.0 Web 1.0 W b10Government Information technology and Services (GITS) 8
  9. 9. Elements of the Social Networking g SNS will always be gamed g how to create a system that can be fixed and reasonable for your government agencies. SocialNetwork Networking Government Information technology and Services (GITS) 9
  10. 10. Elements of the Social Networking g Still determined to Identity create your own Definition Social networking? Reputation SocialNetwork Networking Creation and implementation of C i l i f Core principles of your organization. organization Government Information technology and Services (GITS) 10
  11. 11. Elements of the Social Networking g Data D t Definition Information Intelligence Opinion Social IdeaNetwork Networking Sharing Emotion Issues Government Information technology and Services (GITS) 11
  12. 12. Elements of the Social Networking g Gathering data from publicly available and posted online Definition example legislation , education , etc d ti t and then adds in categoriesNetwork Social Sharing of special interests – vetted Networking by specialists on their team. Creating an open standard g p of data exchange. Communication Government Information technology and Services (GITS) 12
  13. 13. Um... u think u understand this Social Networking Social Media Government Information technology and Services (GITS) 13
  14. 14. What is social Networking? A social network service is an online service,platform, or site that focuses on building and reflecting ofsocial networks or social relations among people e g who people, e.g.,share interests and/or activities. A social network service essentially consists of arepresentation of each user (often a profile), his/her sociallinks, and a variety of additional services. Most socialnetwork services are web based and provide means forusers to interact over the internet, such as e-mail andinstant http://en.wikipedia.org/wiki/Social_network_serviceGovernment Information technology and Services (GITS) 14
  15. 15. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service. f4. How to benefit of using to social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using to social network service.Government Information technology and Services (GITS) 15
  16. 16. The Nature ofthe Social Network Service Government Information technology and Services (GITS) 16
  17. 17. The Nature of the Social Network Service1. Instant Government Information technology and Services (GITS) 17
  18. 18. The Nature of the Social Network Service1. Instant2. Interactive Government Information technology and Services (GITS) 18
  19. 19. The Nature of the Social Network Service1. Instant2. Interactive3. Individualization Government Information technology and Services (GITS) 19
  20. 20. The Nature of the Social Network Service1. Instant2. Interactive3. Individualization4.4 Insight Government Information technology and Services (GITS) 20
  21. 21. The Nature of the Social Network Service1. Instant 5. Invisible2. Interactive3. Individualization4.4 Insight Government Information technology and Services (GITS) 21
  22. 22. The Nature of the Social Network Service1. Instant 5. Invisible2. Interactive 6. Integration3. Individualization4.4 Insight Government Information technology and Services (GITS) 22
  23. 23. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service. T f i l t k i4. How to benefit for using to social network service.5. How to useing social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using of social network service.Government Information technology and Services (GITS) 23
  24. 24. TypeT pe of SocialNetworkN t kServiceS i Target of b T t f becoming i a member of social network serviceGovernment Information technology and Services (GITS) 24
  25. 25. Type of Social Network Service yp Identify N t Id tif Network kGovernment Information technology and Services (GITS) 25
  26. 26. Type of Social Network Service yp http://twitter.com/#!/cpdthailand p pGovernment Information technology and Services (GITS) 26
  27. 27. Type of Social Network Service yp Creative NetworkGovernment Information technology and Services (GITS) 27
  28. 28. Type of Social Network Service ypDecember , 2010 Susan Boyle http://www.youtube.com/watch?v=RxPZh4AnWyk p // y / yGovernment Information technology and Services (GITS) 28
  29. 29. Type of Social Network Service ypDecember , 2010Example:Cooperatives p http://www.youtube.com/watch?v=fz2dm3LeNao&feature=relatedGovernment Information technology and Services (GITS) 29
  30. 30. Type of Social Network Service yp Interested NetworkGovernment Information technology and Services (GITS) 30
  31. 31. Type of Social Network Service yp 1 http://www.zickr.comGovernment Information technology and Services (GITS) 31
  32. 32. Type of Social Network Service yp 2 1 http://www.zickr.comGovernment Information technology and Services (GITS) 32
  33. 33. Type of Social Network Service yp http://www.zickr.comGovernment Information technology and Services (GITS) 33
  34. 34. Type of Social Network Service yp http://www.zickr.comGovernment Information technology and Services (GITS) 34
  35. 35. Type of Social Network Service yp http://www.zickr.comGovernment Information technology and Services (GITS) 35
  36. 36. Type of Social Network Service yp Collaboration NetworkGovernment Information technology and Services (GITS) 36
  37. 37. Type of Social Network Service yp http://th.wikipedia.org p p gGovernment Information technology and Services (GITS) 37
  38. 38. Type of Social Network Service yp http://th.wikipedia.org p p gGovernment Information technology and Services (GITS) 38
  39. 39. Government Information technology and Services (GITS) 39
  40. 40. Government Information technology and Services (GITS) 40
  41. 41. Government Information technology and Services (GITS) 41
  42. 42. Government Information technology and Services (GITS) 42
  43. 43. Government Information technology and Services (GITS) 43
  44. 44. Government Information technology and Services (GITS) 44
  45. 45. Government Information technology and Services (GITS) 45
  46. 46. Type of Social Network Service yp Game / Virtual Reality NetworkGovernment Information technology and Services (GITS) 46
  47. 47. Type of Social Network Service yp RS Promotion Entertainment Networkhttp://www.rs.co.th/index.phpGovernment Information technology and Services (GITS) 47
  48. 48. Type of Social Network Service yp www.zheza.com http://www.zheza.com/index.phpGovernment Information technology and Services (GITS) 48
  49. 49. Type of Social Network Service yp www.zheza.com http://www.zheza.com/index.phpGovernment Information technology and Services (GITS) 49
  50. 50. Type of Social Network Service ypGovernment Information technology and Services (GITS) 50
  51. 51. Type of Social Network Service ypGovernment Information technology and Services (GITS) 51
  52. 52. Type of Social Network Service ypGovernment Information technology and Services (GITS) 52
  53. 53. Type of Social Network Service ypGovernment Information technology and Services (GITS) 53
  54. 54. Type of Social Network Service ypGovernment Information technology and Services (GITS) 54
  55. 55. Type of Social Network Service ypGovernment Information technology and Services (GITS) 55
  56. 56. Type of Social Network Service ypGovernment Information technology and Services (GITS) 56
  57. 57. Type of Social Network Service ypGovernment Information technology and Services (GITS) 57
  58. 58. Type of Social Network Service ypGovernment Information technology and Services (GITS) 58
  59. 59. Type of Social Network Service ypGovernment Information technology and Services (GITS) 59
  60. 60. Type of Social Network Service ypGovernment Information technology and Services (GITS) 60
  61. 61. Type of Social Network Service ypGovernment Information technology and Services (GITS) 61
  62. 62. Type of Social Network Service yp Peer to Peer NetworkGovernment Information technology and Services (GITS) 62
  63. 63. Type of Social Network Service ypGovernment Information technology and Services (GITS) 63
  64. 64. Type of Social Network Service ypGovernment Information technology and Services (GITS) 64
  65. 65. Type of Social Network Service ypGovernment Information technology and Services (GITS) 65
  66. 66. Type of Social Network Service yp Professional NetworkGovernment Information technology and Services (GITS) 66
  67. 67. Q QR Code Quick Response http://www.youtube.com p yGovernment Information technology and Services (GITS) 67
  68. 68. Q QR Code http://qrcode.kaywa.com/Government Information technology and Services (GITS) 68
  69. 69. Q QR CodeGovernment Information technology and Services (GITS) 69
  70. 70. How to Down Load QR Code Q Reader http://www.youtube.com p yGovernment Information technology and Services (GITS) 70
  71. 71. Q QR Code http://www.youtube.com p yGovernment Information technology and Services (GITS) 71
  72. 72. Q QR CodeGovernment Information technology and Services (GITS) 72
  73. 73. Do you know top 10th of the most popular social network service in Thailand ?Government Information technology and Services (GITS) 73
  74. 74. Top 10 th of the Most Popular Social N t P l S i l Network k ServiceGovernment Information technology and Services (GITS) 74
  75. 75. Top 10th of the Most Popular Social Network Service S i December, 2010 http://www.alexa.com pGovernment Information technology and Services (GITS) 75
  76. 76. Top 10th of the Most Popular Social Network Service S i December, 2010 http://www.alexa.com pGovernment Information technology and Services (GITS) 76
  77. 77. Do you know top 10th of the most popular social network service by facebook page in Thailand ?Government Information technology and Services (GITS) 77
  78. 78. Top 10th Facebook Fan Page p g March 30,2010 http://www.marketingoops.com/Government Information technology and Services (GITS) 78
  79. 79. Top 10th Facebook Fan Page p g March 30,2010 http://www.marketingoops.com/Government Information technology and Services (GITS) 79
  80. 80. Top 10 Facebook Fan Page p g March 30,2010 Sony Ericson http://www.marketingoops.com/ p // g p / VIAO Mania GmemberOishi News Station ทองเที่ยวไทย Maxim Magazine Kbank Live The Star Club GTH 0 10000 20000 30000 40000 50000 60000 Government Information technology and Services (GITS) 80
  81. 81. GTH: Facebook Fan PageGovernment Information technology and Services (GITS) 81
  82. 82. Do you know top 10th of the most popular social network service by twitter in Thailand ?Government Information technology and Services (GITS) 82
  83. 83. Member of twitter users December, 2010 http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 83
  84. 84. Member of twitter users December, 20107,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 -Government Information technology and Services (GITS) 84
  85. 85. Member of twitter users December, 2010 http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 85
  86. 86. Member of twitter users December, 2010 Ashton Kutcher http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 86
  87. 87. Member of twitter users December, 2010Ashton Kutcher http://www.topnews.in/people/ashton‐kutcher p p p pGovernment Information technology and Services (GITS) 87
  88. 88. Mrmber of twitter users December, 2010Ashton Kutcher http://www.topnews.in/people/ashton‐kutcher p p p pGovernment Information technology and Services (GITS) 88
  89. 89. Mrmber of twitter users December, 2010 http://www.topnews.in/people/ashton‐kutcher p p p pGovernment Information technology and Services (GITS) 89
  90. 90. Member of twitter users December, 20107,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 -Government Information technology and Services (GITS) 90
  91. 91. Member of twitter users December, 2010300,000250,000200,000150,000100,000100 000 50,000 0 Government Information technology and Services (GITS) 91
  92. 92. Member of twitter users December, 2010 นิิชคุณ Buck หรเวชกุล http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 92
  93. 93. Member of twitter users December, 2010300,000250,000200,000150,000100,000100 000 50,000 0 Government Information technology and Services (GITS) 93
  94. 94. Member of twitter users December, 2010180,000160,000140,000120,000 ,100,000 80,000 60,000 40,000 20,000 0 Government Information technology and Services (GITS) 94
  95. 95. Member of twitter users December, 2010Government Information technology and Services (GITS) 95
  96. 96. Member of twitter users December, 2010 December 12 2010 12, http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 96
  97. 97. Member of twitter users December, 2010 http://www.ryt9.com/s/nnd/1046640Government Information technology and Services (GITS) 97
  98. 98. Member of twitter users December, 2010 http://www.youtube.com/watch?v=okhZJL7G‐ZsGovernment Information technology and Services (GITS) 98
  99. 99. Member of twitter users December, 2010 http://www.youtube.com/watch?v=okhZJL7G‐ZsGovernment Information technology and Services (GITS) 99
  100. 100. Member of twitter users December, 2010 http://www.youtube.com/watch?v=okhZJL7G‐ZsGovernment Information technology and Services (GITS) 100
  101. 101. Member of twitter users December, 2010 December 12 2010 12, http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 101
  102. 102. Member of twitter users December, 2010 http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 102
  103. 103. Member of twitter users December, 2010 http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 103
  104. 104. Member of twitter users December, 2010 http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 104
  105. 105. Member of twitter users December, 2010 http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 105
  106. 106. Member of twitter users http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 106
  107. 107. Member of twitter users http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 107
  108. 108. Member of twitter users http://www.lab.in.th/thaitrendGovernment Information technology and Services (GITS) 108
  109. 109. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service. f4. How to benefit of using social network service.5. How to using social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency.7. Problems of using social network service.Government Information technology and Services (GITS) 109
  110. 110. How to Benefit of Using Social Network Service?Government Information technology and Services (GITS) 110
  111. 111. How to Benefit of Using Social Network Service?A channel to communicate totarget groups (with lower cost).with citizens with employers they are already talking about you .Government Information technology and Services (GITS) 111
  112. 112. A channel to communicate to target groups (with lowercost). Government Information technology and Services (GITS) 112
  113. 113. How to Benefit of Using Social Network Service?Social network service can be appliedto all types of the organization. Government Information technology and Services (GITS) 113
  114. 114. Social network service can be applied to all typesof the organization. Government Information technology and Services (GITS) 114
  115. 115. How to Benefit of Using Social Network Service?A tool for monitoring ortracking consumer.Government Information technology and Services (GITS) 115
  116. 116. A tool for monitoring or tracking consumer.Foursquare = Location Base Social Network Government Information technology and Services (GITS) 116
  117. 117. How to Benefit of Using Social Network Service?There are no costs to contractoutsource to do the researchconsumer behavior.Government Information technology and Services (GITS) 117
  118. 118. Government Information technology and Services (GITS) 118
  119. 119. Government Information technology and Services (GITS) 119
  120. 120. How to Benefit of Using Social Network Service?A tool for customer relationshipmanagement (CRM).Government Information technology and Services (GITS) 120
  121. 121. A tool for customer relationship management(CRM). Online Paper http://www.misterdonut.co.th/06_misdoclub/index.php Government Information technology and Services (GITS) 121
  122. 122. A tool for customer relationship management(CRM). Paper Online e http://www.misterdonut.co.th/06_misdoclub/index.php Government Information technology and Services (GITS) 122
  123. 123. How to Benefit of Using Social Network Service?Develop or Improve product/services. Customer satisfaction Brand ValuedGovernment Information technology and Services (GITS) 123
  124. 124. How to Benefit of Using Social Network Service? Customer Relationship Management Customer Experimental Management Customer EngagementGovernment Information technology and Services (GITS) 124
  125. 125. How to Benefit of Using Social Network Service? Example (GMM+Puriku) http://www.golf-mike.com/index.phpGovernment Information technology and Services (GITS) 125
  126. 126. How to Benefit of Using Social Network Service? Example (GMM+Puriku) http://www.puriku.com/coin.html p pGovernment Information technology and Services (GITS) 126
  127. 127. How to Benefit of Using Social Network Service? activities toPreparation ofachieve the objective goals.Government Information technology and Services (GITS) 127
  128. 128. Preparation of activities to achieve the objectivegoals. Lets see what the consumers want Like Fan Page Government Information technology and Services (GITS) 128
  129. 129. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increased g rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS) 129
  130. 130. Do you know What is the interesting of social network service for government agencies?Government Information technology and Services (GITS) 130
  131. 131. Top 10th countries with the most population in the worldGovernment Information technology and Services (GITS) 131
  132. 132. Top 10Th Countries with the Most Population in the World December, 2010 http://en.wikipedia.orgGovernment Information technology and Services (GITS) 132
  133. 133. Top 10Th Countries with the Most Population in the World December, 2010 http://en.wikipedia.orgGovernment Information technology and Services (GITS) 133
  134. 134. Number of Users That Social NetworkingIncreased Rapidly December, 2010 http://www.checkfacebook.com p Government Information technology and Services (GITS) 134
  135. 135. Top 10Th Countries with the Most Population in the World December, 2010571,874,340 http://en.wikipedia.org Government Information technology and Services (GITS) 135
  136. 136. Interesting FACT! g If Facebook were a country, it would the 3th most populated in the p p word on December,20101,341,430,000 1,188,080,000 571,874,340 310,953,000 231,369,500 http://en.wikipedia.org 136 Government Information technology and Services (GITS)
  137. 137. Number of Users That Social NetworkingIncreased Rapidly December, 2010 December, 2010 http://www.checkfacebook.com p Government Information technology and Services (GITS) 137
  138. 138. Number of Users That Social NetworkingIncreased Rapidly December, 2010 December, 2010 http://www.checkfacebook.com p Government Information technology and Services (GITS) 138
  139. 139. Number of Users That Social NetworkingIncreased Rapidly December, 2010 Female54.90% (3,661.160) Male ( ) 45.10% (3,005.360) 36.30% (2,444.280)31.70% (2,136.500) http://www.checkfacebook.com p Government Information technology and Services (GITS) 139
  140. 140. Number of Users That Social NetworkingIncreased Rapidly http://www.marketingoops.com/reports/metrix/facebook‐4/ Government Information technology and Services (GITS) 140
  141. 141. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increased g rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS) 141
  142. 142. Today, All Groups Use Social network Based on Different Interests Life Style06 18 25 34 40Gen - Z Gen - M Gen - Y Gen - X Gen - B Government Information technology and Services (GITS) 142
  143. 143. Today, All Groups Use Social network Based on Different Interests Life Style Gen - Y GGen - Z Gen - B Gen - x Gen - MGovernment Information technology and Services (GITS) 143
  144. 144. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increased g rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS) 144
  145. 145. Social Network Services Advances in Technology That Supports Social Networking Usage is more ConvenienceGovernment Information technology and Services (GITS) 145
  146. 146. July, 2010 http://mashingup.wordpress.com/ p g p pGovernment Information technology and Services (GITS) 146
  147. 147. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increased g rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS) 147
  148. 148. Consumers Prefer to Use Social Networking to IncreaseEdison Research http://www.edisonresearch.com/ Government Information technology and Services (GITS) 148
  149. 149. July, 2010 http://www.socialbakers.com/facebook‐statistics/thailand/Government Information technology and Services (GITS) 149
  150. 150. How Often Thai People Access into pSocial Networking? July, 2010 Government Information technology and Services (GITS) 150
  151. 151. How Often Thai People Access into pSocial Networking? July, 2010 Government Information technology and Services (GITS) 151
  152. 152. What Do You Do the Most in SocialNetworking in Thailand July, 2010 Government Information technology and Services (GITS) 152
  153. 153. What is the Interesting of Social Network Service for Government Agencies?1. Number of users that social networking increased g rapidly.2. Today, all groups use social network based on different interests life style.3. Advances in technology that supports social networking usage is more convenience.4. Consumers prefer t use social networking t4 C f to i l t ki to increase.5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS) 153
  154. 154. The Use of Social Networking via MobilePhone in Thailand July, 2010 http://mashingup.wordpress.com/ p g p p Government Information technology and Services (GITS) 154
  155. 155. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service. f4. How to benefit of using social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service efficiency.7. Problems of using social network service.Government Information technology and Services (GITS) 155
  156. 156. How to Use Social Network Service for government AgenciesUp date new fact to public.Government Information technology and Services (GITS) 156
  157. 157. Up date new fact to p p public. @ThaiSEC_News Government Information technology and Services (GITS) 157
  158. 158. How to Use Social Network Service for government AgenciesMotivating people toparticipate in discussions to finda solution together. l i hGovernment Information technology and Services (GITS) 158
  159. 159. Government Information technology and Services (GITS) 159
  160. 160. Government Information technology and Services (GITS) 160
  161. 161. How to Use Social Network Service for government AgenciesCreate a centralized hub tothe problem.Government Information technology and Services (GITS) 161
  162. 162. Create a centralized hub to the problem. p http://ecatalog.treasury.go.th/home/index.php Government Information technology and Services (GITS) 162
  163. 163. How to Use Social Network Service for government AgenciesBeB prepared before th crisis db f the i ihappens.happens Both in terms of personneland channels of communication online. Government Information technology and Services (GITS) 163
  164. 164. Be prepared before the crisis happens. Both in p p ppterms of personnel and channels of communication online. http://ecatalog.treasury.go.th/home/index.php Government Information technology and Services (GITS) 164
  165. 165. How to Use Social Network Service for government AgenciesSocial Network Services can accessmuch easier with l h i ith lower costs. t Government Information technology and Services (GITS) 165
  166. 166. Social Network Services can access much easierwith lower costs. Government Information technology and Services (GITS) 166
  167. 167. Good Reasons to Consider for Using SocialNetworking in Government Agencies by Executives.Government Information technology and Services (GITS) 167
  168. 168. Good Reasons to Consider for Using Social Networkingin Government Agencies by ExecutivesA tool of communication is quickly andpowerful with lower cost.Contribute to intimacy with the related party.Reduce bad news or gossip that someone talkingin hi the organization. i i Government Information technology and Services (GITS) 168
  169. 169. Good Reasons to Consider for Using Social Networkingin Government Agencies by ExecutivesCreate a good image for the organization organization.Channel for distributing knowledge knowledge.Opportunity to access important news information news,and new technology. Government Information technology and Services (GITS) 169
  170. 170. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service. f4. How to benefit of using social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service efficiency.7. Problems of using social network service.Government Information technology and Services (GITS) 170
  171. 171. StrategiesSt t ito Apply Social ApplNetwork ServiceEfficiency forGovernmentAgencies Government Information technology and Services (GITS) 171
  172. 172. Strategies to apply social network servicesefficiency f government agencies ffi i for t i What is the purpose of p p using your social networking? Government Information technology and Services (GITS) 172
  173. 173. Strategies to apply social network servicesefficiency f government agencies ffi i for t i Who’ll be responsible for monitoring your online social network in the organization? t k i th i ti ? Government Information technology and Services (GITS) 173
  174. 174. http://twitter.com/#!/Patee122Government Information technology and Services (GITS) 174
  175. 175. http://twitter.com/#!/HereHorRSGovernment Information technology and Services (GITS) 175
  176. 176. Strategies to apply social network servicesefficiency f government agencies ffi i for t iLooking for people or groupsyou want to build the network. Government Information technology and Services (GITS) 176
  177. 177. Strategies to apply social network servicesefficiency f government agencies ffi i for t i Do you need to decide which tools best meet goals? l Government Information technology and Services (GITS) 177
  178. 178. Strategies to apply social network servicesefficiency f government agencies ffi i for t i Create a profile and write your p y description of your business properly. Government Information technology and Services (GITS) 178
  179. 179. Strategies to apply social network servicesefficiency f government agencies ffi i for t i Writing or finding content that is the key to success. h k Government Information technology and Services (GITS) 179
  180. 180. Strategies to apply social network servicesefficiency f government agencies ffi i for t i Create a schedule to implement and evaluate. l Government Information technology and Services (GITS) 180
  181. 181. What’s happen when Content is the ki ? C i h king?Government Information technology and Services (GITS) 181
  182. 182. What I’m going to talk about ? g g1. Introduction to social network service.2. The nature of the social network service.3.3 Type of social network service. f4. How to benefit of using social network service.5. How to use social network service for government agencies.6. Strategies to apply social network service for government agencies efficiency..7. Problems of using social network service.Government Information technology and Services (GITS) 182
  183. 183. Problems of Using Social Network Service Virus problems that come p with social networking. Government Information technology and Services (GITS) 183
  184. 184. Problems of Using Social Network Service Virus problems that come with social networking. E-mail virus sent by facebook. Government Information technology and Services (GITS) 184
  185. 185. Problems of Using Social Network Service Government Information technology and Services (GITS) 185
  186. 186. Problems of Using Social Network Service Virus problems that come with social networking. E-mail virus sent by facebook. Virus that comes in various f Vi th t i i forms clip. li The virus comes in the application form form. The virus comes in the form of a URL link link. Government Information technology and Services (GITS) 186
  187. 187. Problems of Using Social Network Service Problem of penetration of personal information users social network. Government Information technology and Services (GITS) 187
  188. 188. U.S. Senator fear no personal; facebook adjusttheth new policy li What happens is that users personal information will become public information. Both urban or residential areas, or the b id i l h like, attention to detail including a group of friends. U.S. Senator that view may l d t th growth of i lead to the th f unwanted advertising http://y29.wikidot.com/5220221045 Government Information technology and Services (GITS) 188
  189. 189. Carnival Cruise Lines amended Privacyofficially Government Information technology and Services (GITS) 189
  190. 190. Problems of Using Social Network Service Writing about the secrets of the organization revealed in the social network Government Information technology and Services (GITS) 190
  191. 191. Problems of Using Social Network Service Other problems Can’t control the message g Requires resources to moderate Digital Divide Government Information technology and Services (GITS) 191
  192. 192. Problems of Using Social Network Service Other problems Still being defined – no SOPs Knowledge is not the tricks of using a social network of employees. Government Information technology and Services (GITS) 192
  193. 193. Traffic LinkedTogetherGovernment Information technology and Services (GITS) 193
  194. 194. December 14, 2010 Traffic Linked Together https://twitter.com/deqpthailand Government Information technology and Services (GITS) 194
  195. 195. December 14, 2010 Traffic Linked Together http://www.facebook.com/deqpthailand#!/deqpthailand?v=wall p qp qp Government Information technology and Services (GITS) 195
  196. 196. December 14, 2010 Traffic Linked Together http://www.deqp.go.th/ Government Information technology and Services (GITS) 196
  197. 197. Traffic Linked Together December 14, 2010 http://www.deqp.go.th/Government Information technology and Services (GITS) 197
  198. 198. December 14, 2010 Traffic Linked Together http://www.เgth.co.th http://www.deqp.go.th/ Government Information technology and Services (GITS) 198
  199. 199. Traffic Linked TogetherGovernment Information technology and Services (GITS) 199
  200. 200. Traffic Linked TogetherGovernment Information technology and Services (GITS) 200
  201. 201. Traffic Linked Together December 14, 2010 http://www.mict.go.th/main.php?filename=indexGovernment Information technology and Services (GITS) 201
  202. 202. Official Website of CooperativePromotion Department January 14, 2010 http://www.cpd.go.th/cpd/cpdinter/index.htm p p g p p Government Information technology and Services (GITS) 202
  203. 203. Traffic Linked TogetherGovernment Information technology and Services (GITS) 203
  204. 204. Traffic Linked TogetherGovernment Information technology and Services (GITS) 204
  205. 205. Traffic Linked TogetherGovernment Information technology and Services (GITS) 205
  206. 206. Traffic Linked Togetherhttp://www youtube com/gth2004http://www.youtube.com/gth2004 Government Information technology and Services (GITS) 206
  207. 207. Traffic Linked Together http://www.gth.co.th/th/articles_detail.php?articles_id=4 p // g / / p pGovernment Information technology and Services (GITS) 207
  208. 208. Conclusionsof Using SocialNetworking forGovernmentAgencies Government Information technology and Services (GITS) 208
  209. 209. ConclusionsSocial Networking as a kind of tools toremove negative limits for consumers. ti li it Government Information technology and Services (GITS) 209
  210. 210. ConclusionsSocial networking in the media market would notjust f d fad M k ti . Marketing Government Information technology and Services (GITS) 210
  211. 211. ConclusionsBrand of social networking may be a fadmarketing. k ti Government Information technology and Services (GITS) 211
  212. 212. ConclusionsSocial networking as a tool to meet individualneeds as well. d Government Information technology and Services (GITS) 212
  213. 213. ConclusionsAlthough social networking is popular. But it isnot the primary i h i integrated dmarketing communication (IMC) (IMC). Government Information technology and Services (GITS) 213
  214. 214. Communication Model Social Network Services Website Objective Goals jSource: St. Elmo Lewis  Government Information technology and Services (GITS) 214
  215. 215. ConclusionsIncrease New Customers Opportunities to find new customers in the future.Government Information technology and Services (GITS) 215
  216. 216. Public relations @ThaiSEC_News @ To T stop the rumors h true news@ThaiSEC_InvesED Information to investors. Government Information technology and Services (GITS) 216
  217. 217. Government Information technology and Services (GITS) 217
  218. 218. Government Information technology and Services (GITS) 218
  219. 219. To educate investors investors.Government Information technology and Services (GITS) 219
  220. 220. What the government is concerned to bring thesocial network i th organization i l t k in the i ti Corporate insiders may be compromised. C t i id b i d Staff are obsessed with World Online. The information is not accurate to the outside. Modifying or censoring the information content. To receive the data is not reliable and invalid. Government Information technology and Services (GITS) 220
  221. 221. Recommendations of using social networkf government agencies.for t i Go overn1. Within the organization should have security policies for using. nmen Agencie 2. Provide i t 2 P id instructions h ti how t use social to i l network in the workplace for employees nt 3. Must b 3 M t be personally id tif i ll identifying. 4. Investment in equipment to manage and monitor activities on social network. it ti iti i l t k 5. Planning the impact of unexpected things that might happen in the f t i ht h i th future. es Government Information technology and Services (GITS) 221
  222. 222. Recommendations of using social networkf government agencies.for t i Go6. Policy t restrict access t application systems6 P li to t i t to li ti t overn and information on the social network. nmen Agencies7. And other else. nt e Government Information technology and Services (GITS) 222
  223. 223. Recommendations of using social networkf government agencies.for t i1. Violations of rules and regulations of the organization. Use2. The internal information can be released outside the organization. ers3. The internal and external information together. g4. Do not use personal accounts to the same organization as the account name. Government Information technology and Services (GITS) 223
  224. 224. Recommendations of using social networkf government agencies.for t i5. Do not use personal accounts is the same organization account. Use6. And other else. ers Government Information technology and Services (GITS) 224
  225. 225. Summary Bringing Social Networking into the government agencies. Consider the safety of the organization is the first priority. Government Information technology and Services (GITS) 225
  226. 226. Summary To Set up clear policies to use. Promotion Controlling C t lli To organize in order to reduce grisks and negative impacts to use. Government Information technology and Services (GITS) 226
  227. 227. SummaryEthics of the employees As part of the discipline. To review the information before twit or re- twit. Government Information technology and Services (GITS) 227
  228. 228. Summary Accuracy / Reliable Data Can check the proof Facts more personal opinions F l i i Government Information technology and Services (GITS) 228
  229. 229. Summary To update knowledge about the security awareness to employees. Government Information technology and Services (GITS) 229
  230. 230. Summary Limitations It I may be not successful b f l Opportunities are not pp successful because of the social network need to think about the types of products and service service. Otherwise, the output will not be successful. Government Information technology and Services (GITS) 230
  231. 231. Summary Limitations Data d I f D t and Information ti Must Do not forget that g this channel is a channel that is highly sensitive. Whatever entered into the online editions editions. We can not get back easily. Government Information technology and Services (GITS) 231
  232. 232. Summary Concepts will develop their own social network. Government Information technology and Services (GITS) 232
  233. 233. Government Information technology and Services (GITS) 233
  234. 234. Government Information technology and Services (GITS) 234
  235. 235. Q&A www.gits.net.th it t th Government Information technology and Services (GITS) 235
  236. 236. Research Examples for Social NetworkGovernment Information technology and Services (GITS) 236
  237. 237. Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services. Baby users Medium users Hardcore Government Information technology and Services (GITS) 237
  238. 238. Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services. Medium users 40% 48% Baby users 12% Hardcore Government Information technology and Services (GITS) 238
  239. 239. Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth f f th from each group. h No influence on the i h increase of revenue at all. f ll Baby users = 48% Government Information technology and Services (GITS) 239
  240. 240. Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth f f th from each group. h Resulting in increasedMedium users = 40% revenue to 5 percent. Government Information technology and Services (GITS) 240
  241. 241. Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth f f th from each group. hResulting in reducedrevenue to 14 percent. Hardcore = 12% Government Information technology and Services (GITS) 241
  242. 242. Reference http://socialmediagovernance.com/policies.php http://www.howto.gov/social media/using social http://www.howto.gov/social‐media/using‐social‐ media p // qba o co /go e e po cy http://www.inqbation.com/government‐policy‐ on‐the‐use‐of‐social‐media/ Government Information technology and Services (GITS) 242
  243. 243. Presented by Onion Head Siriporn Pongvinyoo mrkokung@hotmail.comGovernment Information technology and Services (GITS) 243

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