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Ouw 2016 marketing checklist (1)

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Our 2016 Marketing Checklist is arriving just in time for planning. Check it out--we offer tips on editorial calendars, strategy and more.

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Ouw 2016 marketing checklist (1)

  1. 1. 1OneUpWeb | LinkedIn | Twitter | Facebook Get Your Pencils Sharpened 2016 MARKETING CHECKLIST
  2. 2. 2OneUpWeb | LinkedIn | Twitter | Facebook Well—it’s here: the last days of 2015. As we look forward into 2016, our thoughts no doubt turn to what we need to do in the coming year. Do we stay the course we set? Is it time for a change? To help you answer those probing thoughts, here is our obligatory 2016 Marketing Checklist. As you review the list, take some time to consider where your priorities are—do they match what we’re proposing, or are you focusing on something different?
  3. 3. 3OneUpWeb | LinkedIn | Twitter | Facebook ¨¨ Complete a 2015 Performance Review What was working last year? What can you scrap? Devote plenty of time to look at last years’ performance across all channels and let those insights guide this years’ efforts. ¨¨ Use Custom Dashboards in Google Analytics Google’s default “My Dashboard” may not fit your specific marketing needs and objectives. Thankfully, Google lets you customize your views in several different ways. ¨¨ Set SMART Goals THE FOUNDATIONS: WHAT TO DO FIRST Those five things should govern each goal you set for 2016. »» SPECIFIC »» MEASURABLE »» ATTAINABLE »» RELEVANT »» TIMELY 2016 Marketing Checklist
  4. 4. 4OneUpWeb | LinkedIn | Twitter | Facebook ¨¨ An Editorial Content Calendar and a Social Sharing Schedule You blog. You’re active on social media. But the effort is overwhelming. Get it under control with an editorial content calendar and a social sharing schedule. PRO TIP: We take pride in the editorial content calendars we provide for our clients. Armed with insights from Google Analytics and our in-depth knowledge of our clients’ businesses, we present editorial calendars that are backed by data and custom-tailored. ¨¨ A Touch of High-Design We’re fortunate at having a full design team at our disposal, but we understand that budgets can get tight. While you’ll sacrifice the quality and custom-approach to hiring a graphic designer, there are resources (like Canva and Pablo) available to give your content that touch of higher design. ¨¨ More Video Content ! CONTENT MARKETING MUST HAVES Video takes up 57% of consumer internet traffic It’s a must-have to round out any content marketing effort. VIDEO
  5. 5. 5OneUpWeb | LinkedIn | Twitter | Facebook ¨¨ User Testing This type of market research is no longer cost-prohibitive or time consuming and there’s no better way to double check your digital properties than by putting them through the paces utilizing your target audience. ¨¨ Marketing Automation Software Marketing automation software (like HubSpot, Constant Contact and others) can free up much-needed resource to your marketing department, as the software automates several features, like email and lead-nurturing campaigns. It may have been on your radar in 2015, but it’s a top concern for most marketers in this coming year. ¨¨ Paid Social Media Will all the focus on content creation, you need to make sure your content is being found. Your social channels can be workhorses, but it’s becoming a pay-to-play atmosphere. Put a little budget behind your social efforts to amplify your reach. WHERE TO INVEST RESOURCES
  6. 6. 6OneUpWeb | LinkedIn | Twitter | Facebook About Oneupweb Oneupweb is a 20-year innovator in digital marketing, creating strategy- and research-driven online marketing for clients of all sizes. Our award-winning work involves web design, content marketing, paid media, social media, inbound marketing and more. Heralded by our clients for our leadership team, work ethic and experience, Oneupweb has received a number of industry accolades, including multiple Addy awards, a HOW International Design Award and being named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 877.568.7477 or visit OneUpWeb.com. facebook.com/oneupwebtwitter.com/oneupweb linkedin.com/company/oneupweb 877.568.7477 info@Oneupweb.com OneUpWeb.com Have a question or comment? Please contact us. Also, check us out at the following links. We’ve narrowed this down to what we think are the most-critical areas of focus of 2016. Obviously, there are plenty more items that could have made this list. So, how’d we do? Do you agree with what we consider to be the top-most concerns, or do you think we’ve missed the mark somewhere? Share your thoughts in the comments and happy 2016 planning! HOW’D WE DO??
  • jsondy

    Jan. 3, 2016
  • thaotran100

    Dec. 10, 2015

Our 2016 Marketing Checklist is arriving just in time for planning. Check it out--we offer tips on editorial calendars, strategy and more.

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