1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
isn't a simple matter of writing a few blog posts.
CONTENT MARKETING
Or letting it all ride on a short article.
It’s a
COMPLEXthought out strategy
backed by
RESEARCHthat identifies your customer segments.
AND IT’S A LOT
OF WORK.
It's important to remember that just
because you live and breathe this
stuff doesn't mean the rest of the
world does.
AGEN...
We as agency partners still have,
and will always have, an obligation to
educate our prospects and clients.
AGENCIES
*REMI...
YOU, the mid-size marketer
ASYOU JOURNEY DOWNTHE PATH
TOWARDTHE INEVITABLE
TRYTHIS FIVE STEPAPPROACH
STEAL BUDGET
01
Not from the local convenience store
FROM ONE OFYOUR SO-SO
MARKETING CHANNELS
START SLOW
02
content marketing is a marathon
You can work with your agency on a
"DIPYOURTOE INTHEWATER"
approach that demonstrates effectiveness.
BE PATIENT
03
A slow entrée will take longer to show a positive effect.
Remember to
BENCHMARKbefore you start.
COMMIT
04
Once you see results
present up the ladder and state your case for larger budget
YOU HAVETO KEEP MOVING
FORWARD.
REPORT REGULARLY
05
Make sure your agency partner is accountable
and keeps you in the loop.
It's important your
STRATEGYALIGNS
and you learn along the way
but even more important that you can
EFFECTIVELYrelay the outcomes up the chain.
THERE YOU HAVE IT.
Content marketing, like the internet, is here to stay. It
may look different over time but it's not goi...
twitter.com/oneupweb
1.877.568.7477
info@OneUpWeb.com
ONEUPWEB.COM
facebook.com/oneupweb
LET’S TALK
linkedin.com/company/o...
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Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneupweb

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Content marketing isn’t easy, but it doesn’t have to be difficult, either. It requires research and commitment (and involves more than writing some blog posts every now and then). Here’s how to make large-scale content creation and marketing less scary:

Find money where you can (perhaps from an underperforming channel). Give your client a few samples, and start with an easy-to-benchmark target to show them good things can happen. Give it time—successful content marketing doesn’t happen overnight. Once you have results, continue to press your campaign with a bigger budget and more resources. Report regularly and ensure your strategy makes sense.

So get on with it, or learn more about how we do it—check out http://www.oneupweb.com/capabilities/content-marketing-seo/.

Get On With It! 5 Solid Steps to Start Your Content Marketing Campaign | Oneupweb

  1. 1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
  2. isn't a simple matter of writing a few blog posts. CONTENT MARKETING
  3. Or letting it all ride on a short article.
  4. It’s a COMPLEXthought out strategy
  5. backed by RESEARCHthat identifies your customer segments.
  6. AND IT’S A LOT OF WORK.
  7. It's important to remember that just because you live and breathe this stuff doesn't mean the rest of the world does. AGENCIES *REMINDER TO
  8. We as agency partners still have, and will always have, an obligation to educate our prospects and clients. AGENCIES *REMINDER TO
  9. YOU, the mid-size marketer
  10. ASYOU JOURNEY DOWNTHE PATH TOWARDTHE INEVITABLE
  11. TRYTHIS FIVE STEPAPPROACH
  12. STEAL BUDGET 01 Not from the local convenience store
  13. FROM ONE OFYOUR SO-SO MARKETING CHANNELS
  14. START SLOW 02 content marketing is a marathon
  15. You can work with your agency on a "DIPYOURTOE INTHEWATER" approach that demonstrates effectiveness.
  16. BE PATIENT 03 A slow entrée will take longer to show a positive effect.
  17. Remember to BENCHMARKbefore you start.
  18. COMMIT 04 Once you see results
  19. present up the ladder and state your case for larger budget YOU HAVETO KEEP MOVING FORWARD.
  20. REPORT REGULARLY 05 Make sure your agency partner is accountable and keeps you in the loop.
  21. It's important your STRATEGYALIGNS and you learn along the way
  22. but even more important that you can EFFECTIVELYrelay the outcomes up the chain.
  23. THERE YOU HAVE IT. Content marketing, like the internet, is here to stay. It may look different over time but it's not going away. This approach will get you started and may even save your job. Good luck! Now get out there!
  24. twitter.com/oneupweb 1.877.568.7477 info@OneUpWeb.com ONEUPWEB.COM facebook.com/oneupweb LET’S TALK linkedin.com/company/oneupweb

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