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Taking JavaScript SEO to the Next Level | TechSEO Boost

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This is the presentation Tomek Rudzki presented at TechSEO Boost on December 5, 2019. The research presented here won Tomek the TechSEO Boost Research Award.

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Taking JavaScript SEO to the Next Level | TechSEO Boost

  1. 1. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
  2. 2. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Hello! My name is Tomek and my research is quite geeky... but it affects everyone - SEOs, developers and business owners. During the last couple of months, I have been analyzing the most popular ecommerce websites in the USA. And it turned out that 80% of them use JavaScript to generate crucial content. The question isn’t whether you have a JavaScript website. The question is: Is JavaScript stopping your content from being indexed?
  3. 3. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost indexing JavaScript content is never guaranteed! My research concluded that H&M, Sephora, Medium - all these websites suffer from it. Below are the percentages of unindexed JavaScript content: 25% 55% 50% Let’s look at the story of Yoox.com. They are a popular online brand similar to H&M with 14 million visitors every month. The problem with Yoox is that 75% of their product pages are unindexed because of JavaScript.
  4. 4. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost You might remember Google claiming that they are fine with indexing JavaScript websites in 2014. It’s almost 2020 and businesses are still losing a lot of money because of this very issue. For years, people were neglecting JavaScript SEO believing it doesn’t affect them: “It’s not for me”, “I don’t have a JavaScript website”,“Google is perfectly fine with rendering JavaScript”. Well, you may suffer from JavaScript indexing issues even if you have a Wordpress website. If you use JavaScript to generate content, links to similar products, comments - you have a JavaScript website.
  5. 5. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Based on my research, we built a tool that shows how Google indexes JavaScript content. It’s called TGIF – The Google Indexing Forecast. You can also use our toolset Onely.com/Tools to see exactly which parts of your page are generated by JavaScript. These tools are free and my continued research means more are coming.
  6. 6. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost My research shows two things: You are using a JavaScript website1 The chances are your content is not indexed2 These two facts alone change how we should look at technical SEO in 2020.
  7. 7. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Thank you! tomek@onely.com

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