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Is Your Content Indexed in Google? | SEODay 2020

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Through our research, we discovered that Google doesn’t index every page on the web. For instance:

- Only 35% of Walmart’s product pages are indexed in Google.
- Only 50% of Barnes & Noble’s product pages are indexed.

The rest of the products simply aren’t accessible to Google users! Meaning, these businesses can lose lots of money.

The chances are your business may be affected too!

This is the deck Tomek Rudzki presented at SEODay 2020 in Denmark on January 29, 2020.

Published in: Marketing
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Is Your Content Indexed in Google? | SEODay 2020

  1. 1. www.seoday.dk
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  3. 3. 45% 45% 57%
  4. 4. 86% 70% 18%
  5. 5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 article 2 articles 3 articles 4 articles 10 articles 84% 17% 70% 60% 50%
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  7. 7. 45% 45% 57%
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  11. 11. x y 1 X - crawl Y - sitemap
  12. 12. ScreamingFrog 1 Sitebulb
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  20. 20. 3 Sample of 1300 URLs = 100% Indexed after 1 day: 1280 = 98.5% 98.5%
  21. 21. 3 Indexed after 1 day Indexed after 2 days Indexed after 1 week Indexed after 2 weeks 98.5% 3.5% 68.5% 32% 99.9% 33% 88% 47% 99.9% 78% 91% 57% 99.9% 84% 91% 58% The Guardian Target Reuters Eventbrite
  22. 22. Target.com 60:36:04 T-mobile 35h Eventbrite - 34h The guardian: 42 min 3 2.5 1.5 1.5 42 days day day minutes
  23. 23. #geeky
  24. 24. 01 Pagination 02 Internal linking 03 Top products 04 Reviews 05 Comments 06 Main content (rarely)
  25. 25. Slider Faceted navigation Related Products Comments Main content Menu
  26. 26. Slider Faceted navigation Related Products Comments Main content Menu
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