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The Facebook Factor<br />Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic conn...
Facebook is not a Fad anymore<br />
Graph by www.PingDom.com<br />
Graph by www.PingDom.com<br />
Graph by www.PingDom.com<br />
Graph by www.PingDom.com<br />
Today, there areover 500 Million active users on Facebook* . Would any of them like to know about you?*(on August 28th, 20...
Does your Business support Social Media?<br />	“70% of consumers want to interact with businesses using social media while...
Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of an...
Big Brands effectively using Social Media<br />
The quickest way to get friends<br />Add friends with every opportunity you can. Give yourself a target like 20 a day or s...
Use the Facebook buttons<br />Are you a blogger? Do you use twitter? Send E-mails?<br />Always use an add me link and Face...
Promote your page with a Like box<br />	Add a Like Box to your website or Blog that directs people to your Facebook Fan Pa...
Joining Groups on Facebook<br />	Joining groups on Facebook is a really easy way to get found on Facebook.<br />
Start your own Groups<br />Starting your own group on Facebook is a good way of inviting interaction and getting people to...
Use a Landing Page<br />	Use a Welcome or Landing Page to promote special offers<br />
Building a community around your brand<br />	The “New Brand Model” is defined as rather than a monologue to the masses, it...
Today’s Brands are Communities<br />Based on real value<br />That are connected and share experiences<br />That build deep...
Creating authentic connections<br />	Make it easy for people to find and communicate with you<br />Participate<br />Engage...
Dialogue vs. Monologue<br />	Think of ways you can communicate that feels more like dialogue than monologue<br />
ENGAGE your Customers<br />	Victoria’s Secret can instantly communicate with over 6 million people<br />
	Create Opportunitiesfor people toFEELOWNERSHIP OFYOUR BRAND<br />Give them something to talk about.<br />
Measure Statistics<br />
Viral Effect of Facebook<br />	By adding more friends, you begin to be seen by their friends, and their friends, and so on...
The Big Problem<br />	Businesses need to figure out what works best for the social channels, media and content that best r...
It’s not about you, it’s about your customers.<br />What are the people asking for? If your customers want to communicate ...
We can help unscramble the pieces<br />	To make it work, it is important to have a strategy for social media campaigns.<br />
Social Media – It’s time to jump in!<br />Contact <br />One World Social Media <br />Connecting Your World One Click At A ...
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The facebook factor

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Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand.

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The facebook factor

  1. 1. The Facebook Factor<br />Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand. <br />
  2. 2. Facebook is not a Fad anymore<br />
  3. 3. Graph by www.PingDom.com<br />
  4. 4. Graph by www.PingDom.com<br />
  5. 5. Graph by www.PingDom.com<br />
  6. 6. Graph by www.PingDom.com<br />
  7. 7. Today, there areover 500 Million active users on Facebook* . Would any of them like to know about you?*(on August 28th, 2010)<br />
  8. 8. Does your Business support Social Media?<br /> “70% of consumers want to interact with businesses using social media while less than one-third of companies have the strategies, policies, and processes in place to meet this demand.”<br />http://www.informationweek.com/news/software/crm/showArticle.jhtml?articleID=225900143<br />
  9. 9. Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any business.”<br />Brian Solis, Social Media Manifesto, August 21, 2007<br />
  10. 10. Big Brands effectively using Social Media<br />
  11. 11. The quickest way to get friends<br />Add friends with every opportunity you can. Give yourself a target like 20 a day or so<br />Write on your friends wall, comment on photos and videos to build genuine relationships<br />Send interesting bulletins but not too often<br />Always accept the suggested friends<br />
  12. 12. Use the Facebook buttons<br />Are you a blogger? Do you use twitter? Send E-mails?<br />Always use an add me link and Facebook buttons to let people add you and find you easily<br />This can increase your friend count if used regularly<br />
  13. 13. Promote your page with a Like box<br /> Add a Like Box to your website or Blog that directs people to your Facebook Fan Page<br />
  14. 14. Joining Groups on Facebook<br /> Joining groups on Facebook is a really easy way to get found on Facebook.<br />
  15. 15. Start your own Groups<br />Starting your own group on Facebook is a good way of inviting interaction and getting people to notice you<br />You'll be surprised how many people share the same interests!<br />
  16. 16. Use a Landing Page<br /> Use a Welcome or Landing Page to promote special offers<br />
  17. 17. Building a community around your brand<br /> The “New Brand Model” is defined as rather than a monologue to the masses, it’s engagement among managers, employees and customers that seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word<br />
  18. 18. Today’s Brands are Communities<br />Based on real value<br />That are connected and share experiences<br />That build deeper relationships<br />And, promote branded self expression<br />
  19. 19. Creating authentic connections<br /> Make it easy for people to find and communicate with you<br />Participate<br />Engage<br />Encourage them to <br />spread the word<br />
  20. 20. Dialogue vs. Monologue<br /> Think of ways you can communicate that feels more like dialogue than monologue<br />
  21. 21. ENGAGE your Customers<br /> Victoria’s Secret can instantly communicate with over 6 million people<br />
  22. 22. Create Opportunitiesfor people toFEELOWNERSHIP OFYOUR BRAND<br />Give them something to talk about.<br />
  23. 23. Measure Statistics<br />
  24. 24. Viral Effect of Facebook<br /> By adding more friends, you begin to be seen by their friends, and their friends, and so on…<br />
  25. 25. The Big Problem<br /> Businesses need to figure out what works best for the social channels, media and content that best resonates with their customers.<br />
  26. 26. It’s not about you, it’s about your customers.<br />What are the people asking for? If your customers want to communicate with you through Facebook , Twitter or LinkedIn - who are you to stop them?<br />
  27. 27. We can help unscramble the pieces<br /> To make it work, it is important to have a strategy for social media campaigns.<br />
  28. 28. Social Media – It’s time to jump in!<br />Contact <br />One World Social Media <br />Connecting Your World One Click At A Time<br />www.oneworldsocialmedia.com<br />

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