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What does your website have in common with stores like Whole Foods? More than you might think. Just as the shelves of grocery stores are crammed full of products competing for your attention, law firm websites are packed full of content, with attorneys and practices competing for the attention of your clients.
Join Jen Bullett, Nancy Kostakos and Kalev Peekna as they take techniques from the retail world and apply them to content marketing and legal website strategies.
Our presenters drew direct parallels from retail environments and highlighted specifically how they relate to law firms—including how you can package content to drive cross-practice area promotion and how to structure pages so that your prime content captures readers and inspires them to take action. Using a fictitious law firm, they also demonstrated how content merchandising can play a broader role within law firm websites.
To view a recording of the webinar, visit http://bit.ly/10jriV1.