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Awareness   Interest   Validation   Engage
•••
What First-to-File Means                         for You     IP Highlight:                                      Pharma Hig...
Engaged                                                         Strategic                     Predictive personalization  ...
Explicit   Conditional   Predictive           if (this)           {             that;           }
•    –    –    –    –
Campaign                   Device               OS            Language                     RegionIP address               ...
if (input parameters){  show (targeted content);}
Match site usage                                         Target visitor with  patterns to      Anticipate visitors        ...
What First-to-File Means                                 for YouUser gets to firm site by                                 ...
What First-to-File Means                                 for YouUser has visited several IP                               ...
••••
••••
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
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#1NWebinar – Getting Personal: Creating a Customized Interactive Experience

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Business and relationship development have been an increasingly important focus for law firms. So much of business development centers on one-on-one conversations with current or prospective clients, where lawyers are able to mold their message to the unique needs of each individual. Likewise, pitches, proposals and RFP responses are finely tuned and tailored to each deal.

Join Jeff Small and Sarah Levine Meyer as they discuss how you can extend this customized approach to your digital marketing strategy. They explain the difference between explicit and implicit personalization and suggest techniques your firm can employ to better anticipate a website visitor’s needs and tailor messaging more appropriately to them.

To view a recording of the webinar, visit http://bit.ly/XETICo.

Published in: Technology
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#1NWebinar – Getting Personal: Creating a Customized Interactive Experience

  1. 1. Awareness Interest Validation Engage
  2. 2. •••
  3. 3. What First-to-File Means for You IP Highlight: Pharma Highlight:Learn what the America Understand how toInvents Act means for preserve your First-to-your patent procedures Invent patentand litigation applications filed before March 16
  4. 4. Engaged Strategic Predictive personalization through automation of Tactical Measure traffic and target targeting based on personas high value content throughBasic Creating and exposing conditional personalization relationships amongst thePresence on the web, contentinformation on lawyers andpractices
  5. 5. Explicit Conditional Predictive if (this) { that; }
  6. 6. • – – – –
  7. 7. Campaign Device OS Language RegionIP address Keywords City IP Owner Country Time Day Visitor identification Referral
  8. 8. if (input parameters){ show (targeted content);}
  9. 9. Match site usage Target visitor with patterns to Anticipate visitors relevant established needs content user profiles
  10. 10. What First-to-File Means for YouUser gets to firm site by User gets to firm site bysearching Google for searching Google for“Intellectual Property Law “Pharmaceutical Industry LegalFirm” Experience” IP Highlight: Pharma Highlight: Learn what the America Understand how to Invents Act means for preserve your First-to- your patent procedures Invent patent and litigation applications filed before March 16
  11. 11. What First-to-File Means for YouUser has visited several IP User has visited severalLitigation profiled pages and pharmaceutical industrymatched “Intellectual profiled pages and matchedProperty GC” profile “Pharma GC” profile IP Highlight: Pharma Highlight: Learn what the America Understand how to Invents Act means for preserve your First-to- your patent procedures Invent patent and litigation applications filed before March 16
  12. 12. ••••
  13. 13. ••••

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