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#1NLab16 - Accelerating Your Marketing: Lessons in Sitecore

Technology Strategist Pete Amundson dives into Sitecore, explaining how the tool can be a powerful asset to any marketer by explaining a hypothetical situation in which the right tech tools improve user experience.

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#1NLab16 - Accelerating Your Marketing: Lessons in Sitecore

  1. 1. NOV 2-4, 2016 Accelerating Your Marketing Lessons in Sitecore
  2. 2. NOV 2-4, 2016 Pete Amundson @peteamundson
  3. 3. NOV 2-4, 2016
  4. 4. But how?
  5. 5. NOV 2-4, 2016 Time to Kick It in Gear
  6. 6. NOV 2-4, 2016
  7. 7. NOV 2-4, 2016
  8. 8. NOV 2-4, 2016 This is a story that goes deep into how you, as marketers, can leverage the tools of Sitecore to better understand your visitors.
  9. 9. NOV 2-4, 2016 Using the insights gained to engage with your current customers and leverage the information gathered to win new business.
  10. 10. NOV 2-4, 2016 Identify
  11. 11. NOV 2-4, 2016 Identify: Leverage Your Existing Touchpoints User touchpoints are natural areas for engaging users and exchanging private capital for valuable content or interactions. § Contact Us § Webinar Registration § Whitepaper Access § Newsletter Signup § User Registration and Logins
  12. 12. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  13. 13. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  14. 14. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  15. 15. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  16. 16. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  17. 17. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  18. 18. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  19. 19. NOV 2-4, 2016 Creating a Web Form to Request Personal Data
  20. 20. NOV 2-4, 2016 Integrating Web Form with Visitor Profile
  21. 21. NOV 2-4, 2016 Integrating Web Form with Visitor Profile
  22. 22. NOV 2-4, 2016 Integrating Web Form with Visitor Profile
  23. 23. No longer Anonymous
  24. 24. NOV 2-4, 2016 Toolkit Experience Editor Web Forms for Marketers Experience Profile
  25. 25. NOV 2-4, 2016 Activate
  26. 26. NOV 2-4, 2016 Activate: Engagement and Interaction Building the foundation for engaging with your users through integrated marketing techniques. § Multichannel Marketing § Cross-Device Sessions § Business Goals – Events – Goals – Campaigns
  27. 27. Creating Integrated Email Campaigns
  28. 28. NOV 2-4, 2016 Creating Integrated Email Campaigns
  29. 29. NOV 2-4, 2016 Creating Integrated Email Campaigns
  30. 30. NOV 2-4, 2016 Creating Integrated Email Campaigns
  31. 31. NOV 2-4, 2016 Creating Integrated Email Campaigns
  32. 32. NOV 2-4, 2016 Creating Integrated Email Campaigns
  33. 33. NOV 2-4, 2016 Creating Integrated Email Campaigns
  34. 34. NOV 2-4, 2016 Toolkit Experience Editor Web Forms for Marketers Experience Profile Email Experience Manager
  35. 35. Activate: Using Goals with Web Forms
  36. 36. Activate: Using Goals with Web Forms
  37. 37. NOV 2-4, 2016 Activate: Using Goals with Web Forms
  38. 38. NOV 2-4, 2016 Activate: Using Goals with Web Forms
  39. 39. NOV 2-4, 2016 Activate: Using Goals with Web Forms
  40. 40. NOV 2-4, 2016 Email Experience Manager Toolkit Experience Editor Web Forms for Marketers Experience Profile Marketing Control Panel
  41. 41. NOV 2-4, 2016 Leverage
  42. 42. NOV 2-4, 2016 Leverage: Data and Enhanced Experiences Utilize the information from an integrated marketing system to tailor the experience for individual users. § Dynamic Rule Building – Multi-Facetted – Customizable § Experience Management § Personalization
  43. 43. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  44. 44. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  45. 45. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  46. 46. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  47. 47. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  48. 48. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  49. 49. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  50. 50. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  51. 51. NOV 2-4, 2016 Leverage: Using Rules to Personalize Experience
  52. 52. NOV 2-4, 2016
  53. 53. NOV 2-4, 2016
  54. 54. NOV 2-4, 2016 Toolkit Experience Editor Web Forms for Marketers Experience Profile Personalization
  55. 55. NOV 2-4, 2016 Results
  56. 56. NOV 2-4, 2016
  57. 57. NOV 2-4, 2016
  58. 58. NOV 2-4, 2016 Email Experience Manager Toolkit Experience Editor Web Forms for Marketers Experience Profile Personalization Marketing Control Panel
  59. 59. NOV 2-4, 2016 What Are the Next Steps? § Understand your business needs and goals § Understand your users – Conceptualize user personas § Understand what your tools are capable of achieving – Capabilities of the Experience Editor – Leveraging your current marketing tools – Enhance Sitecore profile information using your CRM § Build marketing plans and campaigns
  60. 60. Thank You! NOV 2-4, 2016
  61. 61. NOV 2-4, 2016 Accelerating Your Marketing Lessons in Sitecore

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