Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#1NLab14: Repurpose

435 views

Published on

Dawn Michalak, Managing Director of Account Management, discusses the four parallels between fashion and marketing basics.

The 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zr4Y8J.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

#1NLab14: Repurpose

  1. 1. REPURPOSE Focus on Classic Marketing Elements
  2. 2. Dawn Michalak @dsmichal
  3. 3. “Fall 2014: Must Have Trends” “227 Fresh Fall Buys” “A Whole New Direction In Men’s Style” “Mila Kunis names daughter Wyatt”
  4. 4. What should I be looking at next? Do you want to come and present the latest trends? Do I need parallax scrolling on every page of my website? How can our site be more like theirs?
  5. 5. Trends can be distracting in fashion Trends can be distracting in marketing
  6. 6. Classic elements are timeless in fashion Classic elements are timeless in marketing
  7. 7. Case Study / Fashion Trends
  8. 8. Case Study / Fashion Trends
  9. 9. Case Study / Marketing Trends
  10. 10. Case Study / Marketing Trends
  11. 11. Case Study / Marketing Trends
  12. 12. Case Study / Marketing Trends
  13. 13. REPURPOSE: STICK TO THE BASICS
  14. 14. White Shirt / Content Strategy
  15. 15. REPURPOSE: KNOW YOUR AUDIENCE
  16. 16. Little Black Dress / Audience Appeal
  17. 17. Marketing Basic / Audience Appeal
  18. 18. REPURPOSE: THE DEVIL IS IN THE DETAILS
  19. 19. Fashion / When Too Much is Too Much
  20. 20. Fashion / The Statement Necklace
  21. 21. Marketing / The Statement Necklace
  22. 22. REPURPOSE: STRONG FOUNDATION
  23. 23. Fashion and Marketing Basics • Stick To The Basics • Know Your Audience • The Devil Is In The Details • Strong Foundation “Being trendy is for those who follow, which explains its mass appeal.” - Unknown

×