Why do we tell stories? In this session, Kalev Peekna, Managing Director of Strategy at One North Interactive, shares a brief history of how storytelling has connected people and provides real-world examples of how you can do the same on the web. His examples explore how firms can combine different media to create an immersive experience for clients and build stronger relationships.
From The 2013 Experience Lab: The Relationship Game. For more on #1NLab13, visit http://bit.ly/HRVAFX. To view a recording of this session, visit http://bit.ly/JaS8ac.