Engagement Metrics October 2012

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Engagement Metrics for Absolute Radio - October 2012

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Engagement Metrics October 2012

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 8 8 19 10 36 121 47 11 22 17 25 11 14 20 59 54 149 38 48 41 45 19 60 12 9 101 10 27 59 45 58 55 13 9 193 196 204 183 179 154 158 147 134 142 139 106 5 39 10 152009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3Source: Respective app stores
  2. 2. Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 332 313 307 305 309 300 290 295 276 2.42 269 2.26 2.27 253 2.18 246 2.08 2.11 1.86 1.92 1.83 1.70 1.56 1.58 Nov 2011 Oct 2012 Oct 2012 Jan 2012 May 2012 Aug 2012 Sep 2012 Jan 2012 May 2012 Aug 2012 Sep 2012 Dec 2011 Nov 2011 Dec 2011 Mar 2012 Apr 2012 Mar 2012 Apr 2012 Feb 2012 Feb 2012 Jun 2012 Jul 2012 Jun 2012 Jul 2012Sources: Spodtronic and Flurry
  3. 3. Absolute Radio Network Worldwide Mobile App Active Users (000s) Station Players Other Apps 92 77 86 88 93 77 68 75 64 70 42 38 236 241 220 217 216 222 211 207 221 219 205 206 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Sources: Spodtronic and Flurry
  4. 4. Absolute Radio Network Worldwide Mobile App Visits from iPads iPad App Visits % 21.8 17.8 16.4 8.8 9.2 8.5 Live Scores Station Players Aug-12 Sep-12 Oct-12Source: Google
  5. 5. Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile1,000 900 800 700 600 500 400 300 200 100 0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: Internal server logs
  6. 6. Absolute Radio Worldwide YouTube Video Views (000s) 797 750 744 575 537 510 433 452 453 422 398 352 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: YouTube
  7. 7. Absolute Radio Worldwide YouTube Activity Likes Comments Shares3,000 2,7992,5002,0001,5001,000 902 500 387 0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: YouTube
  8. 8. Absolute Radio Network Worldwide Online Unique Visitors (000s) 557 550 532 534 533 529 520 514 515 507 475 Utility broken Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: Piwik
  9. 9. UK Online Unique Visitors (000s) Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 753 543 482 481 480 351 332 295 270 246 155 93 65Source: UKOM
  10. 10. Absolute Radio Network Worldwide Site Traffic Visits (millions) Page Views (millions) 2.2 7.1 2.1 2.1 2.1 6.6 2.0 6.5 1.9 2.0 6.3 1.9 1.9 1.9 6.1 1.8 1.8 5.8 5.8 5.6 5.4 5.4 5.3 4.9 Nov 11 Sep 12 Sep 12 Jan 12 May 12 Aug 12 Oct 12 Dec 11 Apr 12 Nov 11 Jan 12 May 12 Aug 12 Oct 12 Dec 11 Apr 12 Feb 12 Feb 12 Mar 12 Mar 12 Jun 12 Jul 12 Jun 12 Jul 12Source: Google
  11. 11. Absolute Radio RadioPlayer Unique Visitors (000s) Visits (000s) 906 906 301 861 866 293 839 283 282 278 278 813 811 260 257 270 262 262 746 761 780 765 732 248 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 11 11 12 12 12 12 12 12 12 12 12 12 11 11 12 12 12 12 12 12 12 12 12 12Source: Google
  12. 12. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 128 114 119 123 62 111 107 60 95 98 103 83 87 56 80 53 50 52 46 48 42 40 36 38 96 98 100 103 57 72 73 75 77 79 80 84 90 46 27 30 31 33 34 36 39 20 21 22 Feb 12 Feb 12 Nov 11 Jun 12 Jul 12 Jun 12 Jul 12 Sep 12 Oct 12 Sep 12 Oct 12 Jan 12 May 12 Aug 12 Jan 12 May 12 Aug 12 Apr 12 Nov 11 Apr 12 Dec 11 Dec 11 Mar 12 Mar 12Source: Facebook and Twitter
  13. 13. Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 1230.025.0 22.120.015.010.0 7.1 5.4 5.8 5.0 0.0 Absolute Breakfast 80s OthersSource: Facebook
  14. 14. 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 0.0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 16+ Mar 10 Apr 10 May 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) Jun 10 Jul 10 Aug 10 25-54 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 25-54 London Prompted Awareness Jun 11 Absolute Radio Network Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 39.4 50.4 65.0
  15. 15. National Prompted Awareness Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-129080 75.5 74.670 66.9 58.860 50.550 46.6 42.1 39.9 39.440 31.730 25.2 21.2 21.1 19.220100 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  16. 16. London Prompted Awareness Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-1290 80.980 74.8 73.5 70.8 70.27060 54.5 53.350 48.3 47.1 45.1 42.2403020100 Capital Kiss Heart Classic FM Magic Absolute LBC Talk Sport Smooth Xfm Absolute Network Radio Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  17. 17. Absolute Radio Network Weekly Reach (millions) W3:11 W2:12 W3:12 3.2 3.2 3.0 3.0 2.9 2.8 1.3 1.3 1.1 1.1 1.1 1.0 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  18. 18. Absolute Radio Network Monthly Reach (millions) W3:11 W2:12 W3:12 5.4 5.3 5.0 5.2 5.0 4.8 2.1 2.1 1.8 1.9 1.8 1.7 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  19. 19. Absolute Radio Network Weekly Hours (millions) W3:11 W2:12 W3:12 25.3 25.1 20.7 20.3 19.8 19.2 10.1 10.0 7.2 7.0 6.9 6.6 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

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