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Maayaa Marketing Services - inbound content marketing process and strategy - Online Presence Optimized Process

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Core strengths of Maayaa Marketing Services are -
Internet Marketing,
Social Media Marketing,
Content Marketing,
Inbound Marketing,
Digital Marketing, and
Search Engine Optimization.

We do have a proprietary product called OneClickApp.in, using which we can publish content at one shot to around 50 social media and internet channels.

Our OPOP (Online Presence Optimized Process) is proprietary and proven process for better Online Presence and Recognized/Reputed Online Brand.

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Maayaa Marketing Services - inbound content marketing process and strategy - Online Presence Optimized Process

  1. 1. Maayaa Marketing Services Process and Methodology followed – Online Presence Optimized Process (OPOP)
  2. 2. Services Provided • Inbound Marketing Services • Social Media Marketing • Search Engine Optimization • Website based Marketing • Content Marketing Strategy, Planning and Implementation • Internet Marketing
  3. 3. USP • Specially tweaked proprietary methodology Online Presence Optimized Process (OPOP) • Proprietary product OneClickApp.in for publishing content at one shot
  4. 4. Core Areas of Strength • Inbound Marketing • SEO - Search Engine Optimization • Social Media Marketing - Facebook, LinkedIn, Google+, Twitter, Blogs and 45 other social media • Pay Per Click • Internet Marketing • Mobile App Development • Mobile Marketing • Digital Marketing • Website Development
  5. 5. OPOP - Methodology and Process An established and proven methodology is followed to achieve Client’s business objectives. Simply put, the steps followed are as under - • Get Found – A powerful online presence using – organic curative SEO techniques, – Business Blogging, – Social Media Marketing and – Internet Marketing • In that way, prospects can find us easily – have an online presence and – have recognized/reputed brand online.
  6. 6. OPOP – Process in detail – Step 1 • Understand current stage Online Presence • Categorize Customer’s Online presence • Category1: zero online presence, • Category2: bad-reputed online presence (that is brand damaged online), • Category3: needs improvement online presence, • Category4: very good online presence. • Category 1,2 and 3 are our customers
  7. 7. OPOP - Process in detail – Step 2 • Search Engine Optimization – Use the tools to completely analyze the SEO gaps with the current website and the online presence. – Manually run through all the organic SEO checklist and identify the gaps – Fix all the SEO gaps – Mostly Website Code and Configuration related changes – If needed, Website revamp or creation of websites and Mobile App development
  8. 8. OPOP - Process in detail – Step 3 • Creation of Internet and Social Media Accounts – Create around 50 internet and social media accounts for this customer. – Use these channels for publishing each and every content categorically.
  9. 9. OPOP - Process in detail – Step 4 • Research Target Keywords and Collection – Research and find out the keywords which customers would search for to find this business. Hence, targeted keywords. – Keep it competitive.
  10. 10. OPOP - Process in detail – Step 5 • Continuous Consistent Content Contribution and Marketing – Create a Content Creation Plan • Text, Infographics, Videos, Images, Documents/PDF/Spreadsheets/PPTs etc., – Create a Content Publishing Plan • Create a calendar for Content Marketing
  11. 11. OPOP - Process in detail – Step 6 • Sharing the Content to multiple channels – Share the Content to <50 channels in one shot, using our proprietary product – OneClickApp.in
  12. 12. OPOP - Process in detail – Step 7 • Internet Marketing – Submit the website and the individual content not only to the social media channels, but also to the internet channels like • Classifieds Directories • Document/PPT repository websites • Blog Directories • Forums • Press releases etc., • In addition, any valid back link websites.
  13. 13. OPOP – Final - Measure and Optimize • All the above steps to be measured using analytics tools • Tested and • Optimize all steps if it is not working as expected.
  14. 14. What you will get from Product? • Content Marketing (push content) into multiple internet and social media channels are done day-in and day-out. – Product helps in increasing productivity of a Content Marketing Executive (Content Author) by a couple of hours of work into 15 minutes. – In terms of benefit, more content can be published and more online presence for them and it is easy for the customers to find them in the internet. CA can focus more on the Content creation, rather than publishing. More online presence, better brand is built and more business. • That in turn, will make them more accessible to the customers. Customers will contact the company and in turn more business/revenue.
  15. 15. What you will get from our Process? • Online Presence Optimized • Reputable Online Brand • Accessible Online via Search • Available in all Internet Channels • Affordable Online Marketing • Better Brand awareness • Indirectly more Business
  16. 16. Marketing Partner • We would like to join hand as your Marketing Partner by sharing business expertise together as an when you required.
  17. 17. Appointment • We do understand and appreciate your busy schedule, however would like to schedule an appointment to meet you at your premises or our premises (whichever is comfortable for you) for about 15-20 minutes of your valuable time to make you understand how we can add value to your organization and what we are up-to. • Alternatively take advantage of our free, no obligation consultation through fixing an appointment for about 15-20 minutes at your convenient time at your place or in our office (Madurai or Chennai) by calling us today on +91-9629557866 or email maayaamarketing@gmail.com.
  18. 18. Contact Details • Maayaa Marketing Services • Chennai • 567, Office No.9, Anna Salai, • Teynampet, Chennai. • Between Courtyard Marriott and KVB. • Madurai • 1, Fund Office Colony, • Alagappan Nagar, • Madurai 625003. • Phone: +91-9629557866 or • E-mail: maayaamarketing@gmail.com • a division of Sagana Enterprises Private Limited

Core strengths of Maayaa Marketing Services are - Internet Marketing, Social Media Marketing, Content Marketing, Inbound Marketing, Digital Marketing, and Search Engine Optimization. We do have a proprietary product called OneClickApp.in, using which we can publish content at one shot to around 50 social media and internet channels. Our OPOP (Online Presence Optimized Process) is proprietary and proven process for better Online Presence and Recognized/Reputed Online Brand.

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