Change isn’t always easy, but how you communicate that change can affect how it’s received inside your organization. On the Same Page has helped companies through hundreds of mergers, acquisitions and transformations. Here’s our guide to successfully navigating and communicating change.
BETTER - Towers Watson, ‘2011 – 2012 Change
and Communication ROI Study Report’
“Organizations that are highly effective in both their
communication and change management practices are
more than twice as likely to significantly outperform
Adapted from Roger D’Aprix, Towers Perrin
DO I HAVE A JOB?
HOW AM I DOING?
DOES ANYBODY CARE ABOUT ME?
HOW DO I CONTRIBUTE TO MY TEAM?
HOW IS THE TEAM DOING?
HOW DOES THE TEAM CONTRIBUTE TO THE BUSINESS?
HOW CAN I HELP?
Voids are bad.
Grind out ambiguity with
Tell the truth.
Encourage questions and
Maintain the customer as
central to the change
Enlist and rely on your
managers and supervisors.
Generate results to sustain
the change process.
Balance integration. Ensure
participation from all
10.Beat the drum on the
rationale behind big
changes… over and over.
Always remember: “At the
end of the day you bet on
people, not strategies.”
– Larry Bossidy.
Apply laser-sharp focus
and clarity to a short set
of simply, easy to
to support the change.
HOW WILL YOU RESPOND TO QUESTIONS?
WHO WILL YOU TELL FIRST?
WHAT CHANNELS WILL YOU USE?
HOW WILL YOU FRAME YOUR MESSAGE?
• Communicating a shift in business strategy or organizational culture
• Restructuring teams or organizations
• Reaching for new levels of productivity and performance
• Coaching leaders or providing training for managers
• Gathering feedback and creating organizational dialogue
• Building a design solution to visualize a new direction or change
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