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Change Communication - Communicate to Engage

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Change isn’t always easy, but how you communicate that change can affect how it’s received inside your organization. On the Same Page has helped companies through hundreds of mergers, acquisitions and transformations. Here’s our guide to successfully navigating and communicating change.

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Change Communication - Communicate to Engage

  1. 1. COMMUNICATION CHANGE COMMUNICATE TO ENGAGE
  2. 2. WHY ENGAGEMENT IMPORTANT? IS SO
  3. 3. BETTER - Towers Watson, ‘2011 – 2012 Change and Communication ROI Study Report’ ENGAGED EMPLOYEES PERFORM “Organizations that are highly effective in both their communication and change management practices are more than twice as likely to significantly outperform their peers.”
  4. 4. Adapted from Roger D’Aprix, Towers Perrin QUESTIONS EMPLOYEES WANT ANSWERED DO I HAVE A JOB? HOW AM I DOING? DOES ANYBODY CARE ABOUT ME? HOW DO I CONTRIBUTE TO MY TEAM? HOW IS THE TEAM DOING? HOW DOES THE TEAM CONTRIBUTE TO THE BUSINESS? HOW CAN I HELP?
  5. 5. NAVIGATE TIPS TO CHANGE Voids are bad. Grind out ambiguity with candid communications. Tell the truth. Encourage questions and enable dialogue. Maintain the customer as central to the change process. Enlist and rely on your managers and supervisors. Generate results to sustain the change process. Balance integration. Ensure representation / participation from all entities involved. 1. 2. 3. 7. 8. 9. 10.Beat the drum on the rationale behind big changes… over and over. Always remember: “At the end of the day you bet on people, not strategies.” – Larry Bossidy. 5. Apply laser-sharp focus and clarity to a short set of simply, easy to remember messages. 4. Build disciplined management and communication processes to support the change. 6.
  6. 6. HOW WILL COMMUNICATE? YOU HOW WILL YOU RESPOND TO QUESTIONS? WHO WILL YOU TELL FIRST? WHAT CHANNELS WILL YOU USE? HOW WILL YOU FRAME YOUR MESSAGE?
  7. 7. WE SUPPORT YOU WHEN… • Communicating a shift in business strategy or organizational culture • Restructuring teams or organizations • Reaching for new levels of productivity and performance • Coaching leaders or providing training for managers • Gathering feedback and creating organizational dialogue • Building a design solution to visualize a new direction or change
  8. 8. wecanhelp@on-the-same-page.com | www.on-the-same-page.com | A certified Woman-Owned Business by the Women’s Business Enterprise National Council CONTACT US

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