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Is 99designs worth it?

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Published on

http://www.onthegridagency.com

Need a new business logo?

We put 99designs to the test and share details of our experience to help you decide if 99designs is worth it in the end.

You'll learn:
- How a 99designs logo contest works
- How much effort it takes to run a successful design contest
- How much you should pay to get the quality you need


http://www.onthegridagency.com
Get our 127 page free ebook on designing a business logo with 99designs: http://onthegridagency.com/get-the-perfect-business-logo/

Published in: Marketing
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Is 99designs worth it?

  1. 1. IS worth it
  2. 2. ONTHEGRID @onthegridagency Ultimately, it’s all about growth
  3. 3. WE ARE BIG FANS!
  4. 4. LOGO CONTESTS AVERAGE $1.46 per logo
  5. 5. YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE
  6. 6. let’s talk about these contests CONTEST #1 CONTEST #2
  7. 7. contest #2 blew us away!
  8. 8. 124designers
  9. 9. 536logo designs
  10. 10. 4days in
  11. 11. I think that qualifies as a boatload
  12. 12. we sure love our winning logos j
  13. 13. 236designs submitted on the last day
  14. 14. 87 “newbie” designers were asking for feedback
  15. 15. WE even HAD a mild panic attack on day 2
  16. 16. HOW a 99designs logo contest works You’ll learn
  17. 17. how much effort it takes to run a successful contest You’ll learn
  18. 18. how much you should pay to get the quality you need You’ll learn
  19. 19. ...to help you decide...
  20. 20. Is 99designs worth it?
  21. 21. so What is 99designs? You can get dozens of designers to work on your project instead of just one designer
  22. 22. GET a new logo, web design, or more...
  23. 23. THEY HELP YOU host a contest
  24. 24. just fill out a design brief
  25. 25. designers start competing submitting designs 1 2 3 4 5 6 7 DAY
  26. 26. you give feedback and rate their designs 1 2 3 4 5 6 7 DAY
  27. 27. this continues for 4 days 1 2 3 4 5 6 7 DAY
  28. 28. select 6 finalists for 3 more days of designing 1 2 3 4 5 6 7 DAY
  29. 29. best design wins j
  30. 30. WINNING designer gets paid
  31. 31. remember how we paid a lot more for our 2nd contest? CONTEST #1 CONTEST #2
  32. 32. we wanted to attract way better designers
  33. 33. but at end of day 2... not many experts 1 2 3 4 5 6 7 DAY
  34. 34. we panicked 1 2 3 4 5 6 7 DAY
  35. 35. j OnTheGrid r
  36. 36. we called it a night 1 2 3 4 5 6 7 DAY
  37. 37. and then day 3, the contest picked up steam! 1 2 3 4 5 6 7 DAY
  38. 38. it felt like christmas morning 1 2 3 4 5 6 7 DAY
  39. 39. 1 2 3 4 5 6 7 DAY Every time we checked... new high-quality designs were pouring in
  40. 40. so what happened?
  41. 41. tripled 1 2 3 4 5 6 7 DAY On day 3, the # of expert designers
  42. 42. by day 4, we had so many good designs to choose from... 1 2 3 4 5 6 7 DAY
  43. 43. our panic turned to pure joy!
  44. 44. when the dust settled, we had 538 designs total 1 2 3 4 5 6 7 DAY
  45. 45. say... “expect ~90 designs”
  46. 46. we also worked hard
  47. 47. 80pieces of feedback we gave designers
  48. 48. 10xa day checked our contest
  49. 49. 25hours managing each contest we spent
  50. 50. SO what were the results?
  51. 51. 208 designs $299 contest 536designs $799 contest
  52. 52. $299 contest $799 contest 52designers 124designers
  53. 53. $299 contest $799 contest 13 experts 30experts
  54. 54. $299 contest $799 contest $1.44 per design per design $1.48
  55. 55. so is 99designs worth it? Learnings
  56. 56. definitely yes
  57. 57. how much should you pay for your contest? Learnings
  58. 58. we recommend paying $799 if you can afford it #1
  59. 59. we also recommend lower priced contests if your budget is tight.
  60. 60. “work hard for your designers and they’ll work hard for you.”
  61. 61. GET STEP by step instructions bit.ly/perfectbusinesslogo
  62. 62. follow us! ONTHEGRID @onthegridagency
  63. 63. contact us! need a gROWTH marketing agency?

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