Presentation on Dmoz, SEO


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Presentation on Dmoz, SEO

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  3. 3. <ul><li>Dmoz is an abbreviation used for “Directory Mozilla ” . </li></ul><ul><li>It is also known as Open Directory Project (ODP). </li></ul><ul><li>Dmoz is one of the oldest online directories and has been around since 1998. </li></ul>
  4. 4. Cont…. <ul><li>It is a multilingual   open content directory of World Wide Web links. </li></ul><ul><li>  It is owned by  Netscape, but it is constructed and maintained by a community   of  Volunteer editors. </li></ul><ul><li>Dmoz is also known as “The King of all Directories” </li></ul>
  5. 5. Features Of Dmoz <ul><li>One of the oldest, most unique, and relevant online directories on the worldwide web today. </li></ul><ul><li>They have a Google page rank of 8. </li></ul><ul><li>Dmoz has over 140 reputable sites documented that actually utilize their open directory content including major sites like AOL Search , Excite , Google and many others. </li></ul>
  6. 6. Cont… <ul><li>The Open Directory Project is a &quot; highly selective ,&quot; categorized directory of websites. </li></ul><ul><li>Unlike Yahoo, with registration costs of $299.00 for submission and $299.00 per year annual fee (more for sites with adult content), Dmoz is a free directory . </li></ul><ul><li>The Open Directory Project is one of the sources that Google relies on . </li></ul>
  7. 7. Why Is a Dmoz listing valuable? <ul><li>The Open Directory Project is one of the sources that Google relies on. </li></ul><ul><li>Google is not the only search engine that relies on Dmoz. </li></ul><ul><li>The data from the Open Directory Project is used by hundreds of partners including the search engines AltaVista, AOL, Lycos, MSN, Netscape, Webcrawler, Yahoo, among others. </li></ul>
  8. 8. The Dmoz Listing Criteria <ul><li>Submission guidelines that indicate requirements for inclusion are: </li></ul><ul><li>Unique Content - Mirror sites, redirects, and sites primarily made up of affiliate links are explicitly excluded. </li></ul><ul><li>Single Submission - ODP wants to hear from you only once . </li></ul><ul><li>No Illegal Content </li></ul>
  9. 9. Cont… <ul><li>Only Fully Developed Sites - Under Construction will guarantee a miss. We should submit the website only when, it is fully developed. </li></ul><ul><li>Submissions to Proper Category - Both by language and by content: the most precise category is the one you should choose. </li></ul>
  10. 10. Advantages of Dmoz <ul><li>Open Source Content - Open Source Content available for use by nearly anyone. </li></ul><ul><li>Leader in Your Industry - Not just any website gets approved for inclusion into Dmoz. Only the best websites are considered and approved. </li></ul><ul><li>Free Registration - Free for sites to be listed and included in directory. </li></ul>
  11. 11. Cont… <ul><li>Increased Visibility -  Since over 60% of people use Google to perform online searches for what they are looking for, a position in Dmoz can definitely increase the probability of your website coming up in search results versus your competitors. </li></ul><ul><li>Data Provider – ODP does not rank, promote or optimize sites, it is simply a data provider. </li></ul>
  12. 12. Cont… <ul><li>Proof of Relevancy  - If Google did not think that Dmoz directory results were relevant, they would not take and use the same titles and descriptions for their own search results. Additionally, a listing in the Dmoz directory gets you an automatic listing in the Google directory which has a Google page rank of 7. </li></ul><ul><li>Better reliability – Better reliability than non-human edited directories and search engines. </li></ul>
  13. 13. Disadvantages Of Dmoz <ul><li>Time Consuming – It takes a long time to have your site reviewed and included with Dmoz . </li></ul><ul><li>Lack of communication - Lack of communication from editors and Dmoz about category changes and reasons for non-inclusion in directory. </li></ul>
  14. 14. Cont… <ul><li>No feedback or recourse for rejection - There is no accepted way to contact ODP to discuss rejections, no information that you can act on to improve your chances of being listed. </li></ul><ul><li>No means of trying again - Unlike the Google resubmission process there is no means to try again. </li></ul>
  15. 15. Things to be kept in mind for Dmoz submission <ul><li>Full contact information needs to be there. </li></ul><ul><li>No attempt to SPAM the directory - You </li></ul><ul><li>should only submit your site once and forget it for at least two to three months. </li></ul><ul><li>The content should be good and original . </li></ul>
  16. 16. Cont… <ul><li>Formulation of titles as per Dmoz guidelines. </li></ul><ul><li>Double-check your website for spelling errors or </li></ul><ul><li>typos. </li></ul><ul><li>Keep good records of your submission to </li></ul><ul><li>Dmoz. </li></ul><ul><li>    If all Dmoz submission guidelines are </li></ul><ul><li>followed , there are high chances of getting </li></ul><ul><li>listed in Dmoz .  </li></ul>
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