OnScroll’s Co-Founder Andy Evans (@DigitalAndy) speaks on Viewable Impressions, Viewability, the$11Billion wastage problem in the online advertising industry at the Publishing & Media Expo 2014 #PME2014 where there were over 100 specialist suppliers, 3 dedicated seminar theaters and expert insight in industry!
Are your ads being seen?
40% of Global Internet Advertising is Display = £31.8 billion
24% of UK Internet Advertising is Display = £730 Million
What is a viewable ad? 50% of the Ad has to be seen for 1 second
Why are they not seen? Up to 20 reasons!
(ATF) Above the Fold vs. BTF (Below the Fold)
How much Un-monetised whitespace is there? OnScroll’s Findings as well as others
Viewability Vendors: Retrospective Vs Pro-Active
Gold below the fold - All ads are premium